27/08/2026
The way people search has changed, and most Perth businesses haven't caught up yet.
Which means you can be ahead of your competitors and reap the benefits from being the first.
AI tools like Google AI Overviews, ChatGPT and Perplexity are now answering search questions directly. No clicking. No scrolling. Just an answer.
This is called GEO (Generative Engine Optimisation) and it's changing everything.
Here's what that means for your business:
π 45% of people now use AI tools to find local businesses, up from just 6% last year
π AI Overviews appear in nearly 50% of all Google searches
π The businesses getting cited in those answers are the ones with strong SEO foundations and structured, credible content
If your SEO is solid, you're already halfway there.
If your website, Google profile and content aren't set up correctly, you're invisible to AI search.
Want to know where your business stands? Let's chat π
Link in bio for a free consultation.