30/10/2026
Google has over 200 ranking factors.
A good audit doesn't chase all of them; it finds the handful actually holding your business back.
📌 Most sites don't need every technical box ticked; they need the two or three issues quietly costing them visibility.
📌 A proper audit looks at your specific industry, competitors, and customer search behaviour, not a generic checklist.
Fixing the wrong things first wastes time and budget while the real problem stays untouched.
The goal isn't a perfect scorecard; it's more inquiries landing in your inbox.
Want to know what's actually holding your site back? Click the link in bio for a free audit.