Blue Cherry Online Marketing

Blue Cherry Online Marketing Local SEO & Google Ads for professional and service-based businesses. Strategic, experience-led and built for a changing search landscape.

Stay ahead of your competitors as search evolves. Are you looking for an expert to help with generating leads online for your business? We are a specialist online marketing agency based in Perth Australia, specialising in Google AdWords, SEO and social media advertising and will give you an honest appraisal of the best way to get more leads from your website.

Google have been indexing and showing social media posts for a few years now, and those posts will often show up for lon...
30/07/2026

Google have been indexing and showing social media posts for a few years now, and those posts will often show up for long-tail keywords, the really specific things people search when they know exactly what they're after. So that part isn't new, but what's good is that we can finally see the data behind it.

Google Search Console has just added the ability to connect your social media profiles, so you can see how they're actually performing in Google search. It's rolled out globally now and covers Instagram, TikTok, X and YouTube, so there's no Facebook just yet.

You'll see impressions and clicks, along with the actual search queries people typed to land on your posts, which means you can spot exactly which posts are pulling their weight in search. Those queries are gold, because they show you the words already getting you found, and you can take that straight back into the SEO on your website, which is where the enquiries actually come from.

It's really easy to set up. Just log in to your Search Console, add your profiles, and it'll step you through the process. Any questions please let me know?

Last month I did a website review with an electrician who'd been in business for nineteen years. His customers loved him...
17/07/2026

Last month I did a website review with an electrician who'd been in business for nineteen years. His customers loved him, his referrals were strong, and he knew exactly why he was worth hiring.

His About page had four lines on it and didn't include his name.
When I asked him why, he said he didn't think anyone read that stuff.

This is the EEAT gap, and it's incredibly common with local service businesses. The expertise and experience are real, they're just not showing up anywhere Google can see them.

This week's blog post explains what EEAT means, why it matters right now, and five things you can do this week to fix it without needing a tech background.

Link in the comments.

09/12/2025

Everyone’s obsessed with ChatGPT… but the search engine feeding it info? No one talks about it.

05/12/2025

Today was all about helping clients grow at Blue Cherry… and I’d love to help you too. If you’re ready for more visibility and real results, apply for a free call and let’s chat about your goals.

03/12/2025

Here’s what happens with almost every service provider I speak to:

You tell me you’re not getting enough enquiries…
Your competitors keep outranking you…
And Google feels like this mysterious thing that won’t “pick” your business, no matter how good you are at what you do.

But after 20+ years in SEO and optimising more than 1,000 websites, the gaps jump out at me instantly.
It’s like a sixth sense at this point.

Within a few minutes, I can see the exact reasons Google isn’t sending you leads, the same reasons your ideal clients are finding other service providers instead of you.

Things like:
✔ unclear location signals
✔ keyword gaps aligned to your services
✔ pages Google can’t properly crawl
✔ missing trust signals (critical for service businesses!)
✔ competitors outranking you simply because they’re structured better

Most service businesses don’t have a traffic problem.
They have a visibility problem, and no one has ever shown them what Google actually needs.

If you’re a service-based business and you want me to walk you through the exact gaps holding you back, apply to book a SEO Strategy Call with me.

Comment STRATEGY and I’ll send you the link.

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Level 1, 162 Grand Boulevard
Joondalup, WA
6027

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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