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Blue Cherry Online Marketing

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Australia
Joondalup, WA
Blue Cherry Online Marketing

Local SEO & Google Ads for professional and service-based businesses. Strategic, experience-led and built for a changing search landscape.

Stay ahead of your competitors as search evolves. Are you looking for an expert to help with generating leads online for your business? We are a specialist online marketing agency based in Perth Australia, specialising in Google AdWords, SEO and social media advertising and will give you an honest appraisal of the best way to get more leads from your website.

29/10/2026

One of the most common things I hear from business owners who've been burned before is that they never knew what they were paying for.

That's why our local SEO pricing sits right there on our website for anyone to see. Our Local Visibility plan starts from $1,800 a month plus GST, and we also have Authority Builder and Multi-Location Growth plans for businesses that need more. There's a 3-month minimum because SEO needs time to build momentum, and after that it's month to month with no lock-in contract, so if we're not delivering, you're free to walk away.

See what's included in each plan: https://www.bluecherry.com.au/local-seo-packages/

22/10/2026

A roofing client rang me a few months ago, genuinely worried he'd have to start his marketing again from scratch.

He'd spent his Saturday morning reading articles about AI killing Google. I hear some version of this most weeks, so I wrote down what I told him. Google is still where the overwhelming majority of searches happen, and the AI Overviews at the top of the page pull from the same places local SEO already looks after, like your Google Business Profile, your reviews and your website. Before you throw out what's working, it's worth understanding what AI search really means for a local service business.

Read the full post: https://www.bluecherry.com.au/blog/ai-search-local-seo-truth/

15/10/2026

SEO is a long game, and I'll always be honest with you about that.

But if you need enquiries this month, Google Ads is the quickest way I know to get in front of people searching for your service right now. A well-built campaign can be live within a day or two, and because you choose the searches you show up for, you're paying for clicks from people who are actively looking to book. Where it goes wrong is when campaigns are left on autopilot and quietly spend your budget on searches that were never going to turn into customers. After 20 years managing campaigns for WA businesses, I keep a very close eye on where every dollar goes.

More on how we manage Google Ads: https://www.bluecherry.com.au/google-ads/

09/10/2026

Have you searched your own business name on Google lately? I did it for Blue Cherry Online Marketing this week, and the first thing that came up was an AI Overview, which is Google’s AI writing its own summary of my agency before anyone even gets to my website.

Google is showing these on more and more brand name searches, and I’m definitely seeing it here in Australia. It’s not on every search yet, but it’s worth paying attention to, because when someone searches your business name they’ve usually been referred by a friend or already decided they want to call you, and whatever that summary says is what they’re working from.

So it’s worth a quick check. Search your business name, read the AI Overview if there is one, and make sure your services, suburbs, hours and contact details are all correct. If something’s off, it’s usually coming from a vague homepage or About page, an outdated Google Business Profile or an old directory listing nobody has touched in years, so fix it there and make sure your own website states the facts clearly.

If you’re working with an SEO agency, this is a great one to ask them about too. If you’d rather have someone looking after your SEO for you, so things like this get picked up before your customers see them, that’s what our managed SEO is for, and you can book a free strategy call at bluecherry.com.au to chat about what your business needs.

Book a strategy call here: https://www.bluecherry.com.au/seo/

08/10/2026

Everyone's asking me how to get their business recommended by ChatGPT, and my answer surprises most people.

For a local service business, the most important thing you can do for AI visibility is good, old-fashioned local SEO. When someone asks ChatGPT, Gemini or Google's AI Overviews for a reliable electrician or a physio near them, those tools lean on the same signals local SEO has always looked after, like your Google Business Profile, your reviews, your listings around the web and what your website says about what you do and where you do it. If those signals are patchy, the AI simply recommends someone else. There's no need to start from scratch for AI, because getting the fundamentals right covers both.

Here's how we approach local SEO: https://www.bluecherry.com.au/seo/

30/07/2026

Google have been indexing and showing social media posts for a few years now, and those posts will often show up for long-tail keywords, the really specific things people search when they know exactly what they're after. So that part isn't new, but what's good is that we can finally see the data behind it.

Google Search Console has just added the ability to connect your social media profiles, so you can see how they're actually performing in Google search. It's rolled out globally now and covers Instagram, TikTok, X and YouTube, so there's no Facebook just yet.

You'll see impressions and clicks, along with the actual search queries people typed to land on your posts, which means you can spot exactly which posts are pulling their weight in search. Those queries are gold, because they show you the words already getting you found, and you can take that straight back into the SEO on your website, which is where the enquiries actually come from.

It's really easy to set up. Just log in to your Search Console, add your profiles, and it'll step you through the process. Any questions please let me know?

17/07/2026

Last month I did a website review with an electrician who'd been in business for nineteen years. His customers loved him, his referrals were strong, and he knew exactly why he was worth hiring.

His About page had four lines on it and didn't include his name.
When I asked him why, he said he didn't think anyone read that stuff.

This is the EEAT gap, and it's incredibly common with local service businesses. The expertise and experience are real, they're just not showing up anywhere Google can see them.

This week's blog post explains what EEAT means, why it matters right now, and five things you can do this week to fix it without needing a tech background.

Link in the comments.

09/12/2025

Everyone’s obsessed with ChatGPT… but the search engine feeding it info? No one talks about it.

05/12/2025

Today was all about helping clients grow at Blue Cherry… and I’d love to help you too. If you’re ready for more visibility and real results, apply for a free call and let’s chat about your goals.

03/12/2025

Here’s what happens with almost every service provider I speak to:

You tell me you’re not getting enough enquiries…
Your competitors keep outranking you…
And Google feels like this mysterious thing that won’t “pick” your business, no matter how good you are at what you do.

But after 20+ years in SEO and optimising more than 1,000 websites, the gaps jump out at me instantly.
It’s like a sixth sense at this point.

Within a few minutes, I can see the exact reasons Google isn’t sending you leads, the same reasons your ideal clients are finding other service providers instead of you.

Things like:
✔ unclear location signals
✔ keyword gaps aligned to your services
✔ pages Google can’t properly crawl
✔ missing trust signals (critical for service businesses!)
✔ competitors outranking you simply because they’re structured better

Most service businesses don’t have a traffic problem.
They have a visibility problem, and no one has ever shown them what Google actually needs.

If you’re a service-based business and you want me to walk you through the exact gaps holding you back, apply to book a SEO Strategy Call with me.

Comment STRATEGY and I’ll send you the link.

Address

Level 1, 162 Grand Boulevard
Joondalup, WA
6027

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.bluecherry.com.au/, https://www.bluecherry.com.au/questionnaire/, https://www.youtube.com/user/bluecherryonl

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