Blue Cherry Online Marketing

09/12/2025

Everyone’s obsessed with ChatGPT… but the search engine feeding it info? No one talks about it.

05/12/2025

Today was all about helping clients grow at Blue Cherry… and I’d love to help you too. If you’re ready for more visibility and real results, apply for a free call and let’s chat about your goals.

03/12/2025

Here’s what happens with almost every service provider I speak to:

You tell me you’re not getting enough enquiries…
Your competitors keep outranking you…
And Google feels like this mysterious thing that won’t “pick” your business, no matter how good you are at what you do.

But after 20+ years in SEO and optimising more than 1,000 websites, the gaps jump out at me instantly.
It’s like a sixth sense at this point.

Within a few minutes, I can see the exact reasons Google isn’t sending you leads, the same reasons your ideal clients are finding other service providers instead of you.

Things like:
✔ unclear location signals
✔ keyword gaps aligned to your services
✔ pages Google can’t properly crawl
✔ missing trust signals (critical for service businesses!)
✔ competitors outranking you simply because they’re structured better

Most service businesses don’t have a traffic problem.
They have a visibility problem, and no one has ever shown them what Google actually needs.

If you’re a service-based business and you want me to walk you through the exact gaps holding you back, apply to book a SEO Strategy Call with me.

Comment STRATEGY and I’ll send you the link.

19/08/2025

Need more visibility online? 👀

At Blue Cherry Online Marketing, we specialise in SEO and Google Ads that actually get results. Based right here in Perth, we’ve helped businesses big and small dominate search results, attract the right customers, and grow online.

Behind Blue Cherry is Karen Dauncey — an SEO and Google Ads expert with 20+ years’ experience. Karen has optimised over 1,000 websites and manages more than $1M in Google Ads spend every year. She’s also the founder of The SEO School, where she’s taught hundreds of business owners how to take control of their visibility on Google.

Whether you’re looking to climb the search rankings or make your ads budget work harder, you’ll be working with a straight-talking team who knows how to get the job done.

👉 Tap the link in bio to see how we can help your business get found online.

19/08/2025

Need more visibility online? 👀

At Blue Cherry Online Marketing, we specialise in SEO and Google Ads that actually get results. Based right here in Perth, we’ve helped businesses big and small dominate search results, attract the right customers, and grow online.

Behind Blue Cherry is Karen Dauncey, an SEO and Google Ads expert with 20+ years’ experience. Karen has optimised over 1,000 websites and manages more than $1M in Google Ads spend every year. She’s also the founder of The SEO School, where she’s taught hundreds of business owners how to take control of their visibility on Google.

Whether you’re looking to climb the search rankings or make your ads budget work harder, you’ll be working with a straight-talking team who knows how to get the job done.

Find out more on our website https://www.bluecherry.com.au

03/08/2025

Feeling like SEO has changed overnight? You’re not alone.

With AI tools, new platforms and endless acronyms popping up, it’s easy to feel like you’re falling behind.

But here’s the truth.
SEO is still SEO.
It’s about making sure your business shows up when people are searching for what you do.

At Blue Cherry, we’re not chasing shiny tactics.
We’re focused on helping clients get found online using proven SEO and Google Ads strategies that actually work.

Right now, we’re helping clients:
✅ Show up on Google
✅ Get discovered in tools like ChatGPT, Gemini and Perplexity
✅ Stay visible and trusted online

No quick fixes. No gimmicks. Just solid, repeatable work that gets results.

If you’re ready for SEO that keeps up with what matters, let’s chat.

GoogleAdsPerth

21/04/2025

3 Easy Ways to Find Your Competitors’ Backlinks

🤫 Psst...want the inside track on what your competitors are doing with backlinks?

We know link building is an absolute must for SEO and rankings - and for boosting your reputation with Google.

Google gets heaps of info about your website from your backlinks, but remember, they’re concerned about quality not quantity.

Don’t reinvent the wheel if you need to bump up your backlinks. Piggyback on what your competitors have already done.

Here are my three easy ways to do this:

🔎 Google your competitors’ business names to see where they’re mentioned in the search results. There may be opportunities for you to list yours there too. And don’t stop at page one either.

🔎 Search for their MD or CEO by name to unearth niche websites. You’ll probably also find some that you missed on the first run because the business name is different.

🔎 Search using your competitors’ full URLs. You may pick up some extras here too.
Make sure you’re on a Google search page and not on your browser bar when you’re doing these searches!

Then compile a list of directories and relevant websites and get in touch if you think there may be opportunities to list your business on their website. It worked for me! When I researched my opposition in the SEO/digital marketing space, I got some great quality backlinks from many different sources including Facebook, Pure Local, b2Me, Super Uncle and Flying Solo.

Want to learn more about SEO and how to get started? Take a look at my SEO Starter Kit.

You can also read our blog post for more information. https://theseoschool.com/3-easy-ways-to-find-your-competitors-backlinks/

21/04/2025

If you have run your website through a tool such as GT Metrix and the results show that you need to ''optimise images" then use a WordPress plugin such as WP Smush. It automatically compresses images on upload and can also be used to compress and optimize your older image files. You can also set maximum image resolution, and your images will scale down to more reasonable sizes while being compressed.

Note- before installing any new plugins to your website please make sure your site is backed up.

Optimize images & bulk compress images with lossless compression, lazy load, convert to WebP or AVIF, and properly size images via CDN for incredi …

14/04/2025

5 Common SEO Mistakes

SEO is a bit like drip irrigation in a garden. You notice it’s not working when the plants are dying or dead. You really do want to try and get it right first time.

Here are 5 common SEO mistakes (which I can help you avoid):

🔖 Not having an SEO strategy.

✅ Solution = have a well-constructed, well-researched roadmap.

🔖 Not choosing keywords correctly

✅ Solution = do extensive keyword research

🔖 Poor quality content

✅ Solution = prioritise quality content over quantity. Original, well-written, relevant, useful, engaging content that is written for actual readers (not bots and crawlers!) and which matches the user’s search intent will get your website seen and found online.

🔖 Incomplete meta data

✅ Solution = optimise title tags and meta descriptions.

🔖 Not focusing on the user experience

✅ Solution = put the user experience front and centre of website design, content and navigation.

Want to avoid making common mistakes? Set yourself up for online success with my easy-to-follow, practical modular SEO course, The SEO School.


You can also read our blog post for more information (link in bio) https://theseoschool.com/5-of-the-most-common-seo-mistakes-and-how-to-avoid-them/

14/04/2025

Google hates broken links and so do users. This is a bit of an old school SEO tool but it works! Run your website through this tool to find any broken links and make sure you fix them up so everyone has a happy experience.

Check websites for broken links online using this free tool. Find 404 errors to improve your SEO rankings.

07/04/2025

50 Ways To Generate Ideas For Your Business Blog

Paul Simon might have given us 50 ways to leave our lovers, but if you want 50 ways to leave your competitors behind, you need my list of business blogging ideas.

Here are some ideas for starters:

📌 If you’re often asked the same question by your customers, write an article that deals with that topic.

📌 Write a ‘how to’ article which teaches your audience about something related to your industry.

📌 The possibilities for list posts are endless and people love them (and they often go viral!) Start with a list post of advice you would give or mistakes to avoid.

📌 Comparison blog posts are also popular. Give customers a balanced view on different products, services or experiences and help them see issues from different angles.

📌 Write a case study.

📌 Debunk common myths about your industry.

📌 Create a quick reference guide or checklist for readers to download or bookmark.

📌 Trawl through Google Analytics and your Search Console for search terms that may spark ideas for blog posts.

📌 Write ‘Our Ultimate Guide To…’

📌A glossary style post can also be very helpful.

📌 Ask your social followers what questions they have. Then answer those in a blog post.

📌 Write about what inspired you to get into your industry or start your own business.

📌Look for hot trends in your industry and write about them.

I hope this starter pack has got your creative juices flowing - and for all 50 of my ways to generate ideas for your business blog, check out the full article.

You can also read our blog post for more information (link in bio) https://theseoschool.com/50-ways-to-generate-ideas-for-your-business-blog/

07/04/2025

I love the Wayback Machine, some of the oldest tools on the web are the best. The Wayback Machine allows you to see previous versions of your website, it's great not only to see how far you have come in business but also if your website goes live and you haven't made a plan to redirect all your old URL's to all your new URL's so you have no broken links.

The Wayback Machine is an initiative of the Internet Archive, a 501(c)(3) non-profit, building a digital library of Internet sites and other cultural artifacts in digital form. Other projects include Open Library & archive-it.org.