09/06/2026
From a phone sketch to a finished identity.
Adrian from Drossy Spec Electrical came to me with a simple idea:
⚡ A lightning bolt in the shape of WA.
That was the brief.
From there, I developed a fully custom design featuring custom typography, custom illustration, and a bold colour palette of blues, reds, and whites to create something that feels unique to the business.
What started as a rough concept is now a professional brand asset that's instantly recognisable and built to stand out.
This is one of my favourite parts of the design process, taking an idea from someone's head and bringing it to life.
Stay tuned for the custom hoodies and business cards that followed.