Avella Creative

21/07/2026

Before & After Branding ✨

This one is close to my heart.

Garden of Goodness came to me needing more than “a new logo”. They needed a brand that could grow with them — across packaging, digital, social, print, brand messaging, customer touchpoints and every little detail in between.

The end result was a complete brand identity system and 60+ page Brand Guide & Playbook — built to give the business consistency, confidence and a clear visual direction moving forward.

And this review from Mel honestly made my day:

“Shan is an exceptional brand guardian. She challenged us when needed, ensured every decision aligned with our brand, and created a cohesive identity that now flows consistently across every marketing touchpoint.”

That’s the work I love most — taking a vision, giving it structure, and building something a business can actually use.

One designer. Every answer.
No giant agency price tag required.

Want your brand to finally feel pulled together?
DM me or visit www.avellacreative.org

13/07/2026

A fun product trapped in a forgettable identity. 🧦⚡️

When Funky Sock Co came to me in 2020, the socks were loud, colourful and full of personality — but the branding wasn’t doing them justice. The identity needed to feel just as bold as the product and give the brand a much stronger presence online and on the shelf.

I created a complete visual identity system inspired by retro pop art: a punchy new logo suite, vibrant colour palette, playful graphic elements, updated sustainable packaging and a flexible campaign style for social media, promotions and print.

The result was a brand that finally looked as fun as the socks themselves — energetic, recognisable and almost impossible to scroll past.

Swipe through to see where it started and where it landed.

Does your product have more personality than your branding? DM me.

CampaignCreative GraphicDesigner GoldCoastDesigner AustralianDesign SmallBusinessBranding

10/07/2026

Had a client tell me: "We're looking for a designer that has experience in the beauty industry. Can you do it?"
This is the answer — ZIMM Skin's full brand system. Logo, colour palette, typography, campaign photography, packaging, and a Shopify build, all designed to feel calm and premium rather than loud or trend-chasing, which is exactly what a considered beauty brand needs.
Beauty and wellness businesses don't need a full agency for this — one designer who understands the industry can take it from concept through to the live store. Swipe through to see the full system.
DM me if that sounds like what your brand needs.

09/07/2026

This one's a good example of a brand growing out of its old identity.
Powered by Pilates had branding that no longer reflected where the business had gotten to — it felt dated in a market where clients expect calm, premium, considered design. The brief was simple on paper and harder in practice: modern without cold, minimalist without generic, polished without losing warmth.
The result was a full visual identity system — four logo types, colour palette, gradient and typography guidance, and a social media template suite so the studio has ready-to-use, on-brand layouts going forward, not just a nice logo that sits unused.
Swipe through the carousel to see the shift. If your brand feels like it's outgrown its current look, that's usually the sign to start this conversation.

09/07/2026

This one's a good example of what "branding" actually means beyond a logo.
Death by Zero came to me with a single graphic tee and no real identity system behind it. What we built was a full brand playbook — colour palette, type hierarchy, grid system, usage rules, and the digital assets to back it up — so the brand looks and feels consistent whether you're looking at their site, their socials, or the product itself.
Swipe through the carousel to see where it started and where it landed. If your brand feels inconsistent across platforms, that's usually a sign you need a system like this, not just another logo. Message me if that sounds familiar.
Building something that needs a proper brand system behind it? DM me.

30/06/2026

Updated Freelance Site! please share!
www.avellacreative.com.au

08/02/2026