Crispy Creative - Cristy Houghton Marketing, Websites and Graphic Design

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23/01/2026

For the last few months, I've been working with Paul Templeton on a new brand and website for his private psychology practice.

Modern, inclusive and grounded. A visual expression of psychological support that is regional at heart, professional and deeply human.

Soft teal and blue gradients create a sense of calmness, stability and trust. They sit within familiar health colours, but with enough warmth and softness to avoid feeling clinical.

The flowing lines and symbols reflect the non-linear nature of healing. The twists, turns, setbacks and growth that are part of trauma recovery. It’s a design language that conveys movement, humanity and hope without being heavy-handed.

Check out the finished site: https://templetonpsychology.com.au

01/01/2026

Off the digital tools for some much needed creative time over New Year! 🎨

10/12/2025

I’ve worked with the Riverina Conservatorium of Music to promote Christmas with the Con since the very first one back in 2022.

Behind the scenes, event marketing is a tough gig. Sponsorship management alone can be a full-time job, and when you’re pulling together a free community event, you have to get creative with how you promote it!

Head along this Saturday, support homegrown talent, and enjoy a Christmas event that doesn’t try too hard. It just works. 🎄🎶

08/12/2025

I’ve been working with Knights Deli for 14 years. Long enough to remember when websites were built, launched… and then politely ignored for a few years.

Just in time for Christmas 2025, I've given their website a little glow up. Ecommerce moves fast. Customer expectations move faster. Being slightly ahead of it all beats scrambling to catch up when things stop converting for no obvious reason.

If your website is also quietly ageing and pretending it’s fine, you know where to find me. www.crispycreative.com.au

03/08/2025

👩‍💻 Got someone doing your marketing part-time? Maybe it’s your admin assistant. Maybe it’s your office manager. Maybe it’s your cousin who’s “pretty good at Canva.”
They’re trying—but the results? A bit wobbly. 😬

They don’t need replacing.
They just need upskilling. 💡

I’ll train your in-house person with the skills, structure and confidence they need to do marketing right—without burning out or guessing their way through it.

📖 Read more: https://borkd.com.au/news/why-upskilling-your-in-house-marketing-person-might-be-the-smartest-move-you-make-this-year

31/07/2025

One of the most common questions I get from small biz owners:
“How often should I send a newsletter? I don’t want to annoy people…”

Fair concern. No one wants to be that business cluttering inboxes.
But you also don’t want to disappear completely—only popping up when you need a sale.

So… how do you strike the right balance?

📖 In this blog, we cover:
✔️ The ideal frequency for staying top of mind without being annoying
✔️ How to build consistency without burning out
✔️ What to send (so it’s not always just promo, promo, promo)
✔️ And why the real power is in showing up before your customers need you

👉 Read: https://borkd.com.au/news/how-often-should-i-send-an-edm-or-newsletter

27/07/2025

In a regional city like Wagga, community is everything.
And if you run a small business, chances are you’re regularly asked to sponsor sports teams, school fundraisers, charity galas—you name it.

But here’s the million-dollar question:
Is it actually worth it?
Or is it just a feel-good gesture with no real return?

📖 In this blog, we dig into:
✔️ How to choose the right events to support
✔️ What to ask for in return (hint: it’s more than a logo on a flyer)
✔️ How to turn local sponsorships into brand awareness and actual business
✔️ When to say yes—and when to pass

👉 Read: https://borkd.com.au/news/should-i-sponsor-local-events-or-community-groups

23/07/2025

It’s a question I get all the time—usually with a raised eyebrow and a healthy dose of scepticism:
“Should I be on TikTok, or is that just for kids?”

Spoiler: it’s not just dance challenges and lip-syncs anymore.
TikTok has grown up—fast. And your competitors might already be using it to reach the exact audience you’re trying to engage.

📖 In this blog, we break down:
✔️ Who’s actually using TikTok
✔️ What types of content perform best
✔️ Whether your business belongs there (and how to know)
✔️ How to dip a toe in without doing a single dance

👉 Read: https://borkd.com.au/news/should-my-business-be-on-tiktok-or-is-it-just-for-kids

20/07/2025

If you’ve ever hit “Boost Post” and watched your dollars disappear with… crickets 🦗—you’re not alone.

One of the most common things I hear from small business owners:
“I boosted a post… but I didn’t get any sales.” 😤

Boosting can work—but only if you know what it actually does (and when it’s not the right move).

📖 In this blog, we break down:
✔️ What boosting really does behind the scenes
✔️ The key differences between boosting and proper ads
✔️ When to use each (and when to skip them entirely)
✔️ How to stop wasting your money and start getting results

👉 Read: https://borkd.com.au/news/whats-the-difference-between-boosting-a-facebook-post-and-running-a-proper-ad

16/07/2025

Let’s be real — reviews are powerful.
Before someone buys from you, books with you, or even clicks on your website, they’re scoping out what others have to say.

Your Google and Facebook reviews?
They’re often your first impression—and they can make or break a potential customer’s trust.

So how do you actually get more of them (without it feeling awkward or desperate)?

📖 In this blog, we cover:
✔️ Why reviews matter more than ever
✔️ How to ask (without cringing)
✔️ When to ask for the best chance of a yes
✔️ Simple tools to make it easy for your customers

👉 Read: https://borkd.com.au/news/how-do-i-get-more-reviews-on-google-or-facebook

Address

Wagga Wagga, NSW

Website

http://crispycreative.com.au/

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