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Firewire Digital Marketing

Name: Firewire Digital Marketing
Address: 154 Parry Street, Newcastle, NSW, AU
Telephone: +611300218306

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Newcastle, NSW
Firewire Digital Marketing

Search Marketing Agency specialising in SEO & Google Ads. Since 2017, we've helped clients generate $200M+ in revenue with 10× average ROAS. Clear communication.

We build strategies that convert combining data, AI, & human insight. Visit firewiredigital.com.au Firewire Digital is a Newcastle-based Search Marketing Agency specialising in SEO and Google Ads for ambitious, growth-focused brands. Since 2017, we've helped eCommerce, B2B, and service businesses generate $200M+ in revenue and achieve an average 10× ROAS across campaigns. Most agencies optimise fo

r algorithms. We optimise for your bottom line. We don't sell cookie-cutter service packages. We identify and fix what's holding you back — whether that's technical SEO limiting visibility, ads targeting the wrong intent, or content that ranks but doesn't convert. Our approach combines data, AI, and human insight to create strategies that actually convert. It's how we help brands get found by the right people, at the right time. You'll work with a dedicated team of specialists focused on performance. Transparent reporting. Actionable insights. No jargon, no smoke and mirrors — just data-driven strategies built for sustainable growth. Our clients stay because results compound, not because of lock-in contracts. As founding sponsors of Edge of Search, Australia's premier search marketing conference, we're not just executing campaigns — we're shaping the future of search. If you’re 100% confident in your current search agency, stop reading. But if your search marketing isn’t translating to revenue, we should talk. Visit firewiredigital.com.au or book a call with our Director, Brogan Renshaw.

10/06/2026

Eight world-class speakers. One day. Newcastle City Hall, 4 September.

The Edge of Search 2026 lineup speaks for itself.

Nik Ranger + Ashley Liddell + Robbie Richards + Jes Scholz + Daniel Cheung + Despina Gavoyannis + Sally Mills + Luke Gosha.

These are the practitioners leading conversations in search marketing right now. International expertise, real-world experience, and insights you can apply the next morning.

This is what Edge of Search is built on.

Grab your ticket at https://edgeofsearch.com/tickets/

08/06/2026

Rankings are up. Click-through rates look good.

But 58% of users who see an AI summary finish their search without clicking a single link.

That's the part traditional search metrics don't capture and it's the gap that Generative Engine Optimisation (GEO) is built to close.

AI-generated answers on Google AI Overviews, ChatGPT, and Perplexity are now intercepting users before they ever reach the results list. If your brand isn't being cited in those answers, you're missing visibility that rankings alone won't show you.

SEO gets you found. GEO gets you cited. Both matter in 2026.

What questions do you have about how GEO fits into your search strategy?

04/06/2026

Our May Newy SEO Beers was held last Tuesday night at Grainfed Brewing in Lambton, and it was a great one.

Shaun Stoneman, Digital Marketing Manager at Newcastle Airport, joined us to share a genuine behind-the-scenes look at how the Airport approaches marketing and SEO. The wins, the challenges, and the strategy behind one of the region's most recognisable brands.

Thanks to everyone who attended. The conversations were exactly what these nights are for.

Make sure you're following us for updates on the next event.

02/06/2026

"This small team offers big value to any small or large business."

That's Gail Whipper, in a five-star Google review for Firewire Digital.

Thorough reports. Real backing. An approach that goes above and beyond.

We're a small team by design because it means every client gets the actual experts, not a junior account handler passing messages up the chain.

Grateful for the kind words, Gail.

firewiredigital.com.au

01/06/2026

If your business isn't showing up when local customers search for what you offer, your competitors are capturing that revenue instead.

Local SEO covers everything from your Google Business Profile and online directories to reviews, location pages, and how your site performs on mobile. And with AI Overviews now appearing for more local queries, the businesses with strong fundamentals are the ones getting featured.

We've put together a complete guide covering how local search works, what Google actually ranks on, and the practical steps to improve your visibility.

Read it here: https://www.firewiredigital.com.au/seo/local-seo-complete-guide/?utm_source=facebook&utm_medium=organic-social&utm_campaign=thought-leadership&utm_content=firewire-organic

28/05/2026

Our team was at Google Search Central Live Sydney last week.

Google's framing throughout the day was consistent: AI search is growing, search is bigger than ever, and the fundamentals still hold.

Good to hear. Worth attending.

But the real learnings never come from someone else's data. They come from your own. What does your GSC show? What are AI Overviews actually doing to your clicks? How is your audience behaving in your specific market?

Read the guides, go to the events, take the notes. Then go look at your own numbers for the real picture.

26/05/2026

Tonight is the night - Newy SEO Beers is on!

Join us from 5:30pm at Grainfed Brewing, Lambton for a great night of learning and catching up with Newcastle's marketing community.

Shaun Stoneman from Newcastle Airport is presenting at 7pm, sharing the real marketing and SEO strategy behind one of the Hunter's biggest brands.

Pizza and beers on us. See you there!

Save your spot: https://www.tickettailor.com/events/newcastleseobeers/2194118

25/05/2026

The more content, the better SEO results. That used to be true. In 2026, it is not the full picture.

AI has made it easy to publish at scale. But Google has responded by getting much better at identifying content written from real experience versus content that is just well-structured and keyword-optimised.

Right now, smaller expert-led sites are outranking large corporate blogs because the content reflects genuine lived experience - original perspectives, real examples, and insights that could only come from someone who has actually done the work.

The question is not how much content you can produce. It is how much of what you publish reflects genuine expertise that no one else can replicate.

Quality over volume is not a new idea, it's always been the way to win in search long-term. And in 2026, it's more important than ever.

(Source: Marketer Milk)

22/05/2026

From a text message lay-off to $200M+ in revenue for Australian brands.

Firewire didn’t start in a boardroom. It started with a mortgage, a rough exit, and a belief that businesses deserved better than data dumps dressed up as strategy.

In 2022, Brogan made the call to drop 20-30% of revenue and go all-in on search marketing.

Today, a team of 8. Direct client work. No layers. That’s the Firewire story.

19/05/2026

Newy SEO Beers is one week away and we've got a cracker lined up!

Shaun Stoneman, Digital Marketing Manager at Newcastle Airport, is joining us to share a genuine behind-the-scenes look at how Newcastle Airport approaches marketing and SEO. The wins, the challenges, and the strategy behind one of the region's most recognisable brands.

It's a FREE event and everyone in marketing and business is welcome.

↳ Date: Tuesday, 26 May 2026
↳ Time: From 5:30pm | Presentation at 7pm
↳ Location: Grainfed Brewing Company, Lambton

Pizzas and locally brewed beers on us. Wrap up around 8:30pm.

Know someone who'd love this? Bring them along!

Save your spot: https://www.tickettailor.com/events/newcastleseobeers/2194118

Address

154 Parry Street
Newcastle, NSW

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+611300218306

Website

https://www.firewiredigital.com.au/

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