WebsiteStrategies

27/10/2025

Exciting News! I'm thrilled to introduce my new service: the Self-Optimising Website!

Say goodbye to static websites and hello to a dynamic online presence that adapts to your needs. Grow your SEO performance and AI results performance over time, and boost traffic. All hands-free.

Check it out here: https://websitestrategies.com.au/self-optimising-website/

20/10/2025

Crank up your videos and start commenting on forums. Google is now prioritizing (short form) video content, forums, and user-generated content (UGC) in search results. This is why you're seeing alot more video shorts, Reddit content etc in the search results.

Read more here: https://www.searchenginejournal.com/google-says-it-surfaces-more-video-forums-and-ugc/558428/

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In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC.

09/10/2025

Wow, a comprehensive study of Google's AI Mode shows that people almost NEVER leave the AI window to go to websites: https://www.searchenginejournal.com/what-our-ai-mode-user-behavior-study-reveals-about-the-future-of-search/557697/ . If you don't know, Google AI Mode is an AI feature in Google search that works like Chat GPT - you interact with it. It's available almost everywhere and just now is rolling out in Australia. What this means is that you REALLY need to be cited as a source or mentioned as a supplier in the AI results, and for that to happen you have to have comprehensive information about your business/brand, products and services on your website and elsewhere. Test now on Google's Gemini: https://gemini.google.com/ to see what Google has on you, and also https://www.perplexity.ai/ to get suggestions as well.

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

30/09/2025

AI Overviews aren’t a blip — they’re changing search in a big way. One standout stat from this piece: DMG Media saw CTRs drop by up to 89% when an AI Overview shows above the links.

The article pulls together real data and publisher experiences, explains why Google’s talking about “higher‑quality” clicks while overall traffic slides, and lays out how to adapt — build brand, grow own audiences (newsletters, apps, podcasts), and optimise to get cited in AI Overviews.

Want the full story and practical next steps? Read more: https://www.searchenginejournal.com/impact-of-ai-overviews-how-publishers-need-to-adapt/556843/

Traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.

11/09/2025

Documents from Google's monopoly-related court case have revealed what seems obvious: Google uses Chrome data and user-activity as part of its assessment of websites for search results. This almost certainly means that Click Through Rates (CTR) like this aren't good news, and may well be keeping your rankings down, despite all of your SEO efforts. The response? Ensure your meta title and meta description are compelling. The title attracts attention to your result and the description sells the click.
Read more: https://www.seroundtable.com/court-doc-google-user-interactions-chrome-data-40050.html

P.S: just ask if you need help: https://ashleybryan.com.au/contact-ashley/

17/08/2025

Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches. If you’re still chasing keywords and backlinks, you’re missing where search is headed. This piece lays out a practical playbook for the AI era: build omnichannel visibility (think Reddit, TikTok, YouTube), optimise for AI Overviews with structured, conversational content, strengthen branded search and authority, and use AI to assist human-led content that’s fresh and genuinely helpful.

Want to future‑proof your SEO with strategies that actually move the needle? Read more: https://www.searchenginejournal.com/ai-powered-search-adapting-your-seo-strategy/550048/

Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.

12/08/2025

📰 Big news from Google: AI-generated images won’t hurt your SEO rankings.

In a recent Q&A, Google’s Gary Illyes made it clear that using AI-generated visuals—so long as the rest of your content is solid and human-reviewed—won’t lead to penalties

This is a reassuring update for anyone experimenting with AI tools to create site images, blog graphics, or social media visuals.

Takeaway: Focus on quality—not the tool you used to create it. If your image supports valuable, accurate content, go ahead and use AI as your visual assistant.

You can read more here: https://www.searchenginejournal.com/google-says-ai-generated-content-will-not-cause-ranking-penalty/553465/

Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images.

12/08/2025

🚀 New Tool Launch! 🚀

I’ve just released the AI FAQ & Schema Assistant — your new secret weapon for boosting visibility in Google’s AI Overviews & AI Mode.

💡 What it does:
✅ Creates clear, brand-matched FAQs from any webpage URL
✅ Generates ready-to-use FAQ schema in seconds
✅ Uses Australian English and SEO best practice for small businesses in AU & NZ

No more tech headaches or guesswork — just fast, effective FAQs and schema that help your business get found online.

🔗 Try it today and give your website a real visibility boost! https://smallbiztoolbox.com.au/ai-faq-schema-assistant/ - Currently free to register.

11/08/2025

Want your brand name to show in Google search results instead of just your URL?

If Google’s showing your plain domain instead of your brand, it’s not random — it’s a sign Google isn’t confident about your name.

In my latest blog post, I break down:
✅ Why it happens
✅ How to add the right structured data (schema) to signal your brand name
✅ Where to reinforce your brand in your meta tags and headings
✅ How to get Google to re-crawl and (hopefully) update your listing

Give Google the right signals, and you increase your chances of showing up with a clean, professional brand name in search — not just a web address.

🔗 Read the full guide here → https://ashleybryan.com.au/how-to-get-your-brand-name-not-just-your-url-to-show-in-google-search-results/

Ever noticed how, in Google search results, some listings show a neat little favicon and […]

15/07/2025

🚀 Curious about how long it really takes for SEO to show results? 🤔 Check out this insightful article by Search Engine Journal where Google breaks down the timeline for SEO success! 📈💡

Read more here: https://www.searchenginejournal.com/google-explains-how-long-it-takes-for-seo-to-work/550899/

Google explains how long it typically takes for SEO changes to show results, and the importance of monitoring the effects of the changes.

14/07/2025

Want to know why some websites rank higher than yours in Google?

There’s a hidden tool inside Google’s search results that most business owners don’t know about — but it gives you a clear view of where Google is getting its trust signals from.

🧠 It’s called the “About this result” panel — and it shows you which directories, review platforms, and third-party sites Google trusts when it ranks a page.

💡 In my latest post, I’ll show you how to use this simple tool to:
✅ Understand why top competitors are outranking you
✅ Uncover the sites and reviews Google is paying attention to
✅ Identify where your business should be listed next
✅ Spot negative mentions — and fix them

If you want to rank higher, start by seeing what Google’s actually looking at.

🔗 Read the full article here → https://ashleybryan.com.au/want-to-rank-higher-on-google-look-at-what-googles-looking-at/

If you’ve ever wondered why certain websites are ranking ahead of yours in Google, there’s a built-in tool hiding in plain sight that can help you figure it out. And surprisingly, most business owners don’t even know it exists.

04/06/2025

🤖 Does AI know what your business is really about?

With Google AI Overviews already live — and AI Mode launching soon in Australia — it’s time to ask a new question:

👉 How do large language models like ChatGPT, Perplexity, or Gemini describe your brand online?

Because here’s the reality:

When a customer searches for your business, AI tools now generate answers on your behalf — based on the information they can find.

And if that information is outdated, confusing, or wrong?
That’s what your customers see.

Here’s what you can do today:
✅ Ask ChatGPT to “undertake deep research” on your name or business
✅ Review the websites and social profiles it pulls
✅ Correct or update anything misleading
✅ Check your competitors too — see where they’re getting mentioned, and whether you should be on those sites too

This is brand control and SEO insight rolled into one.
And with AI now influencing the search results more than ever, getting this right is absolutely essential.

Read more: https://ashleybryan.com.au/does-ai-understand-your-brand-heres-how-to-find-out-before-it-matters/

💬 Need help reviewing your brand’s AI presence or figuring out what’s missing? Just reach out — I’m happy to help.

With AI Overviews now part of Google Search — and AI Mode rolling out soon in Australia — now’s the time to make sure AI systems like ChatGPT, Perplexity, and Google Gemini accurately understand your business.