Mikaela Eaton - Textile & Graphic Designer

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A little love letter to my tiny but mighty Instagram committee 😂I think there’s so much pressure as a small business own...
27/08/2026

A little love letter to my tiny but mighty Instagram committee 😂

I think there’s so much pressure as a small business owner to show up online all the time that it’s easy to forget we’re also, you know… running actual businesses.

Most days I’m deep in client projects, designing, answering emails, making revisions and trying to keep all the plates spinning. Social media often gets squeezed into whatever time is left.

Some posts do well. Some absolutely disappear into the Instagram void. And honestly, I’m learning not to take either too seriously.

I’m just really grateful for the people who take a second to like, comment or follow along with what I’m creating. Whether there are 23 of you or 230, it genuinely means a lot.

So thank you for being here and cheering on my little corner of the internet 🤍

And if you’re also trying to run a business while somehow becoming a part-time content creator, this is your reminder that you’re definitely not the only one 😂

24/08/2026

From a feeling → to a creative direction

Before I touch a logo, choose a font or start thinking about colours, I always come back to one thing: how should this brand feel?

For my fictional Dandenong Ranges wine bar, I wanted to capture everything that inspired this project in the first place. Feeling calm, cosy, nostalgic, connected to nature, but still considered and a little unexpected.

The moodboard gives me something to keep coming back to as I start making actual design decisions.

A brand shouldn’t just look good, there should be a reason behind why it looks the way it does.

Next up… time to start designing 👀🍷

23/08/2026

I’M CREATING A WINE BAR 🍷

Okay… so not a real one 😂

After my weekend in the Dandenong Ranges, I wanted to see what would happen if I took the feeling of a place and turned it into an entire brand.

So that’s exactly what I’m doing.

Over the next few weeks, I’ll be taking this idea from absolutely nothing to a complete brand. Creative direction, visual identity, custom print designs and eventually, a website.

And I’m sharing the whole process along the way including the messy bits before everything starts looking pretty 👀

First step: figuring out what this wine bar should actually look and feel like.

Next up… the moodboard!!

Make sure you follow along so you don’t miss any steps

There’s something about getting away from your usual surroundings that makes you notice things differently 🌿My weekend i...
14/08/2026

There’s something about getting away from your usual surroundings that makes you notice things differently 🌿

My weekend in the Dandenong Ranges left me feeling calm, cosy, inspired and a little nostalgic.

The mist through the trees. Old buildings tucked amongst the greenery. Warm little spaces. Slow mornings.

That feeling of being somewhere that makes you want to stay just a little bit longer.

And because my brain apparently can’t experience a place without turning it into a creative project 😂, I started thinking…

What would it look like if I turned this feeling into a brand?

That’s exactly what I’m going to find out.

Next up: turning all of this inspiration into a fictional business 👀🍷

Any guesses what it could be?

12/08/2026

What if a feeling could become a brand? 🌿

A few weeks ago I spent a couple of days in the Dandenong Ranges and came home feeling incredibly inspired.

So naturally… I’ve decided to turn that inspiration into an entire fictional business 😂

Over the next few weeks I’m taking you behind the scenes of the whole process — from the initial idea and creative direction, right through to the branding, hand-created prints and website.

Basically, you’re going to see how I take a feeling and turn it into a fully realised brand.

First up: figuring out exactly what the Dandenong Ranges felt like to me.

Make sure you’re following me so you don’t miss anything!

Let’s see where this goes 👀

09/08/2026

STOP DESIGNING YOUR LOGO FIRST!!!!

DO THIS INSTEAD

I see so many businesses design their logo before they have a clear strategy in place.

Who is your ideal customer?

What do you want them to feel when they purchases from you?

Why do they need your product?

These are all questions you should ask yourself before any design work starts.

This is why I created my free workbook Launch with Confidence. Yes, it's completely free, and it's designed to help you get clear on your brand.

Simply head to my website and sign up to my mailing list to download your workbook.

Have any questions? Feel free to comment them below

I'm so excited to share my brand newLaunch with Confidence Workbook with you!If you're building a product-based business...
06/08/2026

I'm so excited to share my brand new
Launch with Confidence Workbook with you!
If you're building a product-based business (or dreaming of starting one), it can be hard to know where to begin.
With so many decisions to make, it's easy to jump straight into designing a logo or building a website before you've laid the foundations that bring everything together.

That's exactly why I created this workbook.

Inside, you'll find practical exercises, guided prompts and checklists to help you:

- Define your brand foundations
- Clarify your creative direction
- Plan your website and launch
- Make thoughtful decisions with confidence

Whether you're starting from scratch or refining what you've already built, you can work through it trom beginning to end or simply jump to the sections you need most.

Best of all, it's completely free!!!

Simply head to my website to download your copy and join my mailing list. I can't wait to hear what you think!

www.mikaelaeaton.com.au

03/08/2026

Something exciting is coming soon…. 👀

A solo weekend away in the mountains was exactly what I needed 🥰
19/07/2026

A solo weekend away in the mountains was exactly what I needed 🥰

16/07/2026

Come see the new Art Trail at Dandenong Ranges with me!! 🌳🗻

I had a little weekend away in the mountains last week and while I was there I ofcourse had to see all the art!!

There were heaps of different works to see it could honestly take you a whole day and it was fun going to all the different spots.

If you’re near the mountains anytime soon I highly recommend!

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Mornington, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 7pm

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