27/09/2026
🌾 A fantastic few days at Henty Field Days with Fee and Tiff, talking with ag and regional businesses about their websites, Google and how people are finding them online.
And a few things came up again and again.
Businesses that simply aren’t showing up in Google search — often because of something relatively simple to fix.
Businesses that have invested good money in a website, only to find it doesn’t work properly on mobile, isn’t bringing in enquiries, or in some cases hasn’t even been published properly.
And plenty of confusion around SEO, Google and now AI search - and what actually matters.
My biggest takeaway? Your website doesn’t need to be complicated. But it does need to be live, easy to use on a phone, clear about what you do and where you do it — and set up so Google (and increasingly AI) can actually find and understand it.
There are so many brilliant regional businesses doing great work. Your online presence should be working just as hard as you are.
Thanks to everyone who stopped for a chat - such a good few days 🫶 Henty Machinery Field Days
Website design · SEO · Google search · AI search · regional business · Central West NSW
