01/08/2022
Our friends at Den Devine needed a new identity to match their taste in whiskey, live music and atmosphere.
This new direction pays homage to it’s authentic, gritty heroes in Chicago and New Orleans with an American highway-inspired typeface, roughly sketched illustrations and a suite of wordmarks inspired by road trip ephemera.
A variety of touchpoints are designed with confident yet classic aesthetics in mind. Food & beverage menus, front of house signage and promotional material for their lineup of live music performances evoke a strong sense of place to where the establishment draws inspiration.