Griffin Grace Design

24/07/2026

A good brand process isn’t a straight line.

We zoom out before we zoom in.
Strategy takes in the bigger picture, then sharpens it into one clear direction.

From there, we open the thinking back up and explore three distinct creative directions. Not three random design options. Three strategically grounded ways forward.

Then we test, challenge, combine and refine. Often creating the magical fourth. The direction that feels unexpected, ownable and completely right.

That becomes the brand core. The identity, hero pack or design system everything else grows from.

Then we expand it across every touchpoint.
Because a brand is never just a logo.
And it is never just a pack.
It is an entire world.

22/07/2026

𝗧𝗛𝗘 𝗟𝗜𝗧𝗧𝗟𝗘 𝗙𝗢𝗢𝗗 𝗠𝗔𝗥𝗞𝗘𝗧, 𝗬𝗢𝗨 𝗔𝗕𝗦𝗢𝗟𝗨𝗧𝗘 𝗥𝗜𝗣𝗣𝗘𝗥.
What an epic day and such a brilliant platform for small FMCG brands doing seriously good things.

There were current clients, soon-to-be clients, fresh ideas everywhere and, naturally, some very good gin.

Huge shout-out to Mamé Cocoa for an activation that absolutely nailed it, Corporal Freddies for the giant wall of products and ever-growing range, and Sporadical City Mushrooms showing off their shiny new labels.

A few more standouts: the most outrageously buttery butter from Madeline Butter, the swoon-worthy bottles from Taylor & Smith Distilling Co, and the now-viral Tahini Neri Labneh that very much lived up to the hype.

So many clever founders, beautiful brands and delicious things in one room.

My kind of market. My kind of people. More of this, please.

16/07/2026

TURN LEFT TO TURN RIGHT.
Because Melbourne likes to make things interesting.

Hook Turn takes its name from one of the city’s most iconic, confusing and mildly terrifying driving manoeuvres. Sit in the left lane. Wait. Then turn right across the intersection so the trams can keep moving. Easy. Apparently.

It’s a very Melbourne name for a range made in the capital of coffee.
The packaging pulls directly from the streets, with oversized directional arrows, typography inspired by road signs and a Melbourne map focused on those notoriously tricky intersections.
Hot chocolate and sticky chai with plenty of local character.

Confusing on the road. Unmissable instore.

15/07/2026

Sunraysia Five Star had the opportunity to take its range beyond the classic bottle and into a sharp new 150ml can.

The new look needed to feel punchy, contemporary and made for global hospitality, while still sitting comfortably alongside the core range.

Small can but big presence! Built for minibars, premium venues and a seriously good hair of the dog.

05/06/2026

Uh-Oh… you’ve got packaging problems!

» Maybe your sales are doing the cha-cha.
» Maybe retailers keep asking the same awkward questions.
» Maybe you’re getting listed, then delisted. Rude.
» Maybe people love the product after tasting it, but the pack is not pulling them in.
» Maybe the business has grown up, but the packaging is still wearing its first-day outfit.

So obviously the first instinct is to burn it all down, change the logo, redo the labels and call it a rebrand.

Very dramatic. Not very strategic.

Because a rebrand does not always mean a complete re-do.
Sometimes your brand needs a 𝗥𝗘:𝗦𝗘𝗧 because the old identity can’t carry where the business is heading.
Sometimes it needs a 𝗥𝗘:𝗙𝗥𝗔𝗠𝗘 because the product is strong, but the market isn’t reading it properly yet.
And sometimes it needs a 𝗥𝗘:𝗙𝗜𝗡𝗘 because the brand still has value, but the packaging isn’t pulling its weight.

That’s why I created 𝗥𝗘:𝟯.
A free guide and quiz for founder-led FMCG brands who know something needs to change, but need to work out what level of rebrand will actually fix the problem.

Download the guide. Take the RE:3 Quiz.
DM “𝗥𝗲𝗯𝗿𝗮𝗻𝗱” or click this link to start:
https://studio.griffingrace.com.au/re3-rebrand-guide

27/05/2026

𝗧𝗵𝗲 𝗳𝗼𝗿𝘁𝘂𝗻𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽.

Foodpreneurs Festival 2026 was big. Big conversations, clever founders, gorgeous samples, business cards in every pocket, and approximately 52 half-finished notes living in our brains.

So if we chatted about your brand, your packaging, your “I know something’s not quite working but I can’t put my finger on it” moment, we’re working our way through it.

Bear with us while we follow up properly.

Mhaquel, my brilliant VA, will be reaching out to help organise meetings and next-step chats with me over the coming weeks.

There are limited spots because I work these conversations around the studio schedule, and I like to give people proper brain space, not a rushed 5-minute calendar ambush.

I’m genuinely looking forward to continuing the conversations we started.

And if you’re reading this thinking, “Oh yes, that was me”, feel free to reach out directly. No need to wait politely in the corner.

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼 𝗼𝗿 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗵𝗮𝘁.

Chat soon,
Nat

22/04/2026

A new addition is joining the Corporal Freddies family.

Introducing 𝗚𝗿𝗲𝗲𝗻 𝗧𝗼𝗺𝗮𝘁𝗼 𝗣𝗶𝗰𝗸𝗹𝗲, soon to sit alongside the brand’s classic Worcestershire Sauce and Tomato Sauce.

Like the rest of the range, this one is rooted in family history. The recipe is based on their Pa’s, Lance Corporal Frederick Cameron, who served in WWII and returned home to Eaglehawk, Victoria in 1946, where he began making sauces and condiments for family and friends.

What started with him continues three generations later.

A new product, with deep roots.

16/04/2026

08/04/2026

I met Julia from Sporadical City Mushrooms at a local market and, honestly, I was sold at XO sauce. Total mushroom tragic over here.

We crossed paths again at our pre-Foodpreneurs Festival event last year. Julia already had a strong label direction. The bones were there. Our job was to help it perform.

With transparent labels, that meant a lot of testing, refining and problem-solving to get the design reading clearly on pack, the colours vibrant enough to hold their own, and the silver foil working hard for that extra shelf hit.

Now the range is fully compliant, looking sharp, and landing on retail shelves exactly as it should.

Proof that sometimes the idea is already there.
It just needs the right pressure, polish and production thinking to bring it to life.