Search engine optimization or SEO has been known for years on the internet marketing world. The reason is getting more popular is obvious, companies want to make more money online. They want to be visible, so people can find them, read about their business and get connected. However, how to increase revenue from the site if you don’t have any visitors? You need to have them first. You also need to rank for "keywords phrases", which resonate with your particular business and place yourself in TOP 1-3. It is easier said than done. To be successful in SEO, you need to have a clear understanding how do it, what needs be done first and in what order. Otherwise, you will be like 80% of the sites on the Internet. They are visible, but not as much as they wanted. After struggling with optimisation, companies starting to buy ads in AdWords or use other payable PPC services. Definitely easier, no research, no on-page optimisation, no link building, no struggle. Spend 3,000$ or 4,000$ per month and you can totally put your mind at ease. That is why Google makes billions of dollars on ads, because it is easier for them and you.
