I=Change

I=Change The Impact Marketing platform that makes it simple and valuable for businesses to give back.

A cause marketing platform for brands to give back and receive the marketing benefits of doing so.

The latest brand to be the change. 🌱We’re excited to welcome Terio & Co to the i=Change community, a brand with a purpos...
15/10/2026

The latest brand to be the change. 🌱

We’re excited to welcome Terio & Co to the i=Change community, a brand with a purpose that goes beyond the purchase.

As founder, Stephanie Theriault puts it, “I want to build something that has a positive impact - both through the moments we help create and through our give back programs.”

From each sale, Terio & Co donate 1% to help protect children, provide emergency care, and prevent maternal and infant deaths.

Thank you, Terio & Co. Your partnership turns each sale into an opportunity to fund action to create meaningful change for causes that matter.

Discover more brands leading the change: https://iequalchange.com/shop-brands

14/10/2026

Being a girl shouldn’t mean starting a life with fewer opportunities.

This week, as the world celebrates International Day of the Girl, we’re shining a light on Educate Girls, our NGO partner working to keep girls in school - and dismantle the barriers that hold them back.

Educate Girls has enrolled over 1.8 million girls in school. They’ve an ambitious goal: educate 10 million girls over the next decade.

🎓 Just $40 can support a girl’s education for an entire year.

The opportunity to learn can change the course of a girl’s life. You can help open that door, supporting a future where every girl has the opportunity to learn and thrive.

Unlock her potential: https://iequalchange.com/projects/unlock-her-potential

Final call: don’t miss the next big conversation in retail.This Thursday, at the NORA x i=Change Hyper Relevance Summit,...
13/10/2026

Final call: don’t miss the next big conversation in retail.

This Thursday, at the NORA x i=Change Hyper Relevance Summit, NGO and retail leaders from Havaianas, SurfAid, Cotton On and more will explore how brands can activate purpose and impact to build a powerful competitive moat.

At the Summit, we’ll also unveil a new impact-driven campaign for 2027 - designed to help retailers reach new audiences, turn sales into impact, and create brand value that strengthens customer loyalty.

Join the conversation - connect with the leaders re-shaping retail: https://nora.org.au/nora-events/the-retail-hyper-relevance-summit-2026-where-purpose-becomes-advantage/

Last chance to join 200+ retailers for the groundbreaking conversation of the year.This Thursday, learn from NGO and ret...
13/10/2026

Last chance to join 200+ retailers for the groundbreaking conversation of the year.

This Thursday, learn from NGO and retail leaders from Intrepid Travel, IKEA, Aje, Woolworths and more at the i=Change x NORA Retail Hyper Relevant Summit.

Hear how brands can become hyper relevant, unlock growth - and lead with purpose and impact to build a powerful competitive moat.

Live sessions include:
🌟 9:15am | Building a purpose-led business that performs
Geoff Manchester, Co-founder of Intrepid Travel

🌟 12:00pm | Updating the retail toolkit
Fleur Carter, Ingka (IKEA) and Basil Karam, Life Interiors

🌟 3:45pm | Unlocking the heroic spirit of business
Gabrielle Wakeman, URBNSURF; Lucia Garajova, Aje Collective; and Mark Mansour, Woolworths MarketPlus

Join the conversation - help shape retail’s next chapter: https://nora.org.au/nora-events/the-retail-hyper-relevance-summit-2026-where-purpose-becomes-advantage/

THE NEXT BRAND TO BECOME MEANINGFULWe’re excited to welcome And Friends. to the i=Change community, a brand proving that...
08/10/2026

THE NEXT BRAND TO BECOME MEANINGFUL

We’re excited to welcome And Friends. to the i=Change community, a brand proving that better choices can create lasting value - for people, the planet and the future of retail.

💡 Rethinking what retail can be
Through every purchase, And Friends. gives back $1 from every sale to support women’s welfare, help scale ocean research & provide clean water for families.

Thank you, And Change. Your partnership turns every purchase into an opportunity to fund action to create meaningful change, turning everyday purchases into support for causes that matter.

Discover more brands leading the change: https://iequalchange.com/shop-brands

Next Thursday, on October 15, i=Change with NORA is bringing senior retail & NGO leaders together to explore how retaile...
07/10/2026

Next Thursday, on October 15, i=Change with NORA is bringing senior retail & NGO leaders together to explore how retailers can build relevance in a world of endless choice and find new ways to be truly customer centric.

Consumers have more choice, more convenience and more ways to shop than ever. Meanwhile, the cost of reaching them is climbing. Average Meta and Google CPAs have increased 60% between 2020 and 2024.

In an age of algorithmic abundance, creating an authentic connection to consumers grounded in social or environmental impact may become retail’s most valuable currency, and mitigate the expense of performance marketing and promotions.

🎤 Hear from leaders at Aje, Woolworths, Havaianas and more as they share what’s creating an edge in a market where performance marketing alone is no longer enough.

Join the conversation - shape what’s next for Australian retail: https://nora.org.au/nora-events/the-retail-hyper-relevance-summit-2026-where-purpose-becomes-advantage/

THE LATEST BRAND TO BE THE CHANGE:We’re excited to welcome Thalathaea to the i=Change community, a brand proving that lo...
02/10/2026

THE LATEST BRAND TO BE THE CHANGE:

We’re excited to welcome Thalathaea to the i=Change community, a brand proving that looking after your skin can go hand in hand with looking after people and planet.

Inherent in a profound connection between thalassic opulence and efficacious skincare, Thalathaea is meticulously formulated to gently cleanse, hydrate, nourish, firm, and protect even the most delicate skin.

🌊 Good for your skin, good for the world

Through every purchase, $1 is donated to projects supporting women, restoring coral reefs and protecting our oceans.

Thank you, Thalathaea. Your partnership turns every purchase into an opportunity to fund action to create meaningful change, turning everyday purchases into support for causes that matter.

On October 15, i=Change with NORA is bringing senior retail & NGO leaders together for unique brand-building conversatio...
30/09/2026

On October 15, i=Change with NORA is bringing senior retail & NGO leaders together for unique brand-building conversations at the Hyper Relevance Summit in Sydney.

Global marketplaces are coming for Australia. Almost no sector will be spared. This is a unique moment to build a competitive moat around the retail industry.

Expect honest conversations about how meaningful brands are built; brands that remain relevant beyond the transaction - and how purpose drives real business value.

Hear from IKEA, Cotton On, Decjuba, Intrepid Travel and more as they reveal their competitive edge, beyond performance marketing.

🎤 Join the conversation - shape what’s next for Australian retail: https://nora.org.au/nora-events/the-retail-hyper-relevance-summit-2026-where-purpose-becomes-advantage/

🌱 THE LATEST NAME TO BE THE CHANGEIt's fantastic to welcome Earthletica Activewear onboard iEqualChange (i=Change). 💚Ear...
25/09/2026

🌱 THE LATEST NAME TO BE THE CHANGE

It's fantastic to welcome Earthletica Activewear onboard iEqualChange (i=Change). 💚

Earthletica is a B Corp certified, Australian activewear brand creating the next generation of high performance gear, using recycled and organic fibres, without adding harmful chemical treatments, and pioneering world first PFAS free garment technology. 🌏

And they’re putting impact at the heart of every purchase. 💫
$1 from every sale helps fund projects supporting women’s welfare around the world.

Thank you Earthletica - your impact will help change lives while creating deeper connections with customers and giving them another reason to choose a brand that stands for something bigger: https://iequalchange.com/brands/earthletica

In response to the recent disaster in , 87 i=Change partner brands have come together to support relief efforts, demons...
24/09/2026

In response to the recent disaster in , 87 i=Change partner brands have come together to support relief efforts, demonstrating the collective impact businesses can create when they put purpose into action. 🤝

For us, this is what giving back is about. It’s about making it easier for brands to turn everyday transactions into meaningful support, and giving customers the opportunity to be part of that impact too.

A huge thank you to our partner brands for choosing to stand with communities in Nepal when it matters most. 💚

Help us keep the momentum going. Join the movement: https://iequalchange.com/our-projects

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