Red Herring Digital

15/10/2026

A recent piece for RMS Traders brings their natural stone collection to life, from filming through to the final edit.

This project highlights the quality, beauty and durability of their products with a focus on lighting, material and complimentary textures.

01/10/2026

The brands winning the biggest eCommerce revenue aren’t winging it.

They’re mapping out their year months in advance, building anticipation, aligning with events and product cycles, refining their creative, and setting their strategy long before the discount code even drops.

We’ve mapped out The Ultimate Yearly Sales Calendar for Australian eCommerce brands, broken down quarter-by-quarter.

Swipe through for a quick theme you can use each month, or read our comprehensive guide on our website.

Australia’s retail calendar is filled with eCommerce opportunities that happen around the same time each year. From Valentine's Day, EOFY, Black Friday,

18/09/2026

City streets, country roads and plenty in between.

Our latest piece for Buxton Real Estate reflects a brand built for the many ways people live across Geelong.

Buxton Geelong Group

10/09/2026

Our clients celebrated Father’s Day through storytelling, community spirit and a few dad jokes over on social media.

03/09/2026

Google Performance Max is powerful, but its performance depends on the signals you give it.

For ORRAIA, a luxury travel company specialising in yacht charters and bespoke experiences, we structured high-intent audience signals to help Google identify genuine customers, contributing to a 56% lift in conversion rate. Strategic sitelinks, ongoing search term refinement and regular creative updates helped strengthen performance further.

Rather than scaling spend immediately, we waited until performance had stabilised. Once the foundation was there, increasing budgets contributed to a 125% increase in total conversions.

Better signals. Smarter scaling. Stronger results.

Boost your business with Red Herring Digital’s expert online advertising services. From Google Ads to social media campaigns, we drive results that matter. Online Ads Service

26/08/2026

Home renovators don't buy on impulse. They spend weeks gathering inspiration on Instagram, asking AI tools for material advice, and reading Google reviews long before making an enquiry.

If your brand only shows up at the final step, you're missing the exact moments where purchase decisions are made.

To win today's home improvement buyers, your digital footprint needs to meet them across every stage of their research.
Start by serving up visual inspiration and project stories when homeowners are exploring ideas. Follow up with useful comparison guides while they weigh up their options, and showcase clear proof of your expertise when they are ready to buy.

Combining organic brand authority with targeted paid ads ensures you reach high-intent audiences right when it counts. Once you capture their attention, clear navigation and a seamless mobile experience turn that casual research into active enquiries.

Want the full break down? Read our latest blog for out insider tips.

Home improvement projects like a new kitchen, landscaping or home renovation rarely start with an immediate purchase. Customers typically first spend time

20/08/2026

Buxton Real Estate Group’s brand refresh is here, and we’re bringing it to life across the Geelong region.

Across seven offices, our social strategy brings together property with the people, places and lifestyle that make Geelong feel like home.

For our first piece, we looked to the coast. A defining part of Geelong life and the place so many locals call home.

13/08/2026

Behind the scenes with Toyota Finance Australia.

We had the pleasure of capturing Toyota’s top-grossing Certified Pre-Owned (TCPO) managers during an exclusive, all-expenses-paid trip to Toyota HQ and Walkinshaw.

From an insider look at operations to putting Toyota’s performance cars to the test on the track, it was an incredible day celebrating high achievers.

Our team was on the ground capturing behind-the-scenes footage and sit-down interviews throughout the day.

30/07/2026

Turning student insights into measurable growth. 🌏📈

For Deakin Residential Services, we explored what it really means for international students to leave home and find their place in Australia, looking closely at the journeys of students coming from India, Indonesia, Malaysia, Vietnam, Kenya, Sri Lanka and the Philippines.

THE KEY INSIGHT
International students aren't just choosing a room, they're imagining their future life in Australia.

They want to see the experiences waiting for them beyond accommodation: building friendships, finding community, feeling supported away from home and confidently transitioning into student life. Using this insight, we developed the campaign strategy and messaging framework around authentic student experiences, helping prospective residents visualise their own journey at Deakin Res.

To make this feel personal, each audience saw a testimonial ad from a current resident from their own country, someone who'd made the same journey. We rounded this out with day-in-the-life moments and stories of belonging from residents, giving prospective students a genuine sense of everyday life at Deakin Res.

We then managed the Meta campaign strategy, optimising audiences, creative learnings and media investment. This drove strong engagement and consideration, with Link Click CTRs averaging 8–10% 🎯

THE IMPACT
📈 International applications increased 6% Year On Year

We are proud to have partnered with Deakin Residential Services since 2017, supporting their digital growth through strategy, paid media and ongoing optimisation.

The strongest campaigns don't just showcase a service, they help audiences picture themselves as part of the experience!

24/07/2026

Is SEO dead in 2026?
Short answer: No.
Long answer: It’s evolved.
And relying on 2020 tactics risks your business becoming invisible online.

With tools like Google AI Overviews, ChatGPT, and Perplexity changing how people search, AI isn't replacing SEO... it depends on it.

Modern AI assistants need trusted, authoritative website content to pull their answers from.

See why SEO remains your most valuable digital asset in 2026 and how to optimise for an AI-dominant landscape.

Want the full deep dive?

Search Engine Optimisation (SEO) has changed significantly over the last few years. The advancement of AI tools like ChatGPT, Google AI Overview and