23/09/2026
Two years can make a pretty big difference.
Looking back at old projects can be a nice reminder of the work you put in to improve but god it’s rough going through them 😂
This is my favourite branding project still to this day and I am so glad the concept I wanted them to choose wasn’t picked.
The direction they chose ended up being the stronger brand by a mile.
Thank god my processes have evolved since then and I no longer offer 3 concepts.
Instead, I put more effort and discovery work into less concepts.
Clearer directions > less confusion > better outcomes 👊