04/06/2026
Google Ads’ data retention update: What your business needs to know📊
Google Ads has updated its data retention policy, changing how long advertisers can access historical reporting data. While day-to-day campaign management remains unaffected, long-term reporting and performance analysis will be impacted.
Key changes include:
✔️Daily, weekly, and hourly data available for up to 37 months
✔️Monthly and yearly data available for up to 11 years
✔️Older data will no longer be accessible in Google Ads or APIs
For businesses relying on historical insights, this affects year-on-year comparisons, forecasting, and long-term performance tracking.
Our latest article covers:
👉What has changed
👉Why it matters
👉Which businesses are most affected
👉How to preserve your marketing data
Read more:
https://itboost.com.au/