Butterfly

07/09/2026

A crisis doesn’t just test your communication. It reveals your leadership.

When things go wrong, the instinct is often to ask, “What do we say?”

Tony Nicholls argues there is a more important question to answer first: **What are we doing?**

Because you cannot communicate your way around poor action. Trust is built when leaders respond with care, take responsibility and genuinely consider the people affected.

Good crisis communication starts with good leadership.

Watch the full conversation with Tony Nicholls on building a strong public voice.

26/08/2026

Plenty of organisations publish constantly and still have no voice.

Tony Nicholls, founder of Good Talent Media, on why box-ticking content is so easy to spot, and what actually separates it from the work that builds real authority in your sector.

Be honest, do you enjoy making your own content, or are you just keeping the schedule fed? 👇

18/08/2026

Most organisations publish plenty. Very few have a public voice anyone actually trusts.

The Butterfly Digital Podcast is live 🎙️ We sit down with Tony Nicholls, founder of Good Talent Media and a former broadcast journalist across the ABC, SBS and Network 10.

He pulls apart what it really takes to be visible and trusted in your sector, and why most content is just box ticking.

✅ The difference between publishing content and building a public voice
✅ Why earned media now signals authority to search and AI, not just to people
✅ A no budget public relations plan any leader can start this month

Butterfly builds secure, accessible websites for organisations that want to look good, feel good and be good online.

Watch the full episode on YouTube: https://www.youtube.com/watch?v=TKaVHMrGlXU

Most organisations produce content. Very few have a public voice. T...

04/05/2026

The new Screen Australia website is live!

A federal government rebuild from brief to launch. WCAG 2.2 AA compliance, brand alignment, bespoke WordPress development, and a site their team can run independently from day one.

Swipe through to see how it came together.

23/04/2026

Design and tech teams do not always align, and that is where things can start to slip.

Sometimes it is not obvious until later.

What do you think is the biggest challenge between design and development? Let us know in the comments.

19/04/2026

🚨 There is more to your website than how it looks

A clean design is important, but it does not guarantee results. If your website is slow, hard to navigate, or not accessible to all users, you could be missing valuable opportunities.

Our UX and accessibility audit helps uncover what is not working, from usability issues to accessibility gaps and performance blockers.

It is a practical way to understand how your website is really performing and where improvements can make the biggest impact.

We are currently offering this audit at 30% off for a limited time, making it a great opportunity to review and refine your website.

Ready to improve your website? Email us at [email protected]
or send us a message today.

17/04/2026

Most people hire designers based on what they see.

Clean layouts. Nice colours. Polished screens.

But here is the problem. Good looking design does not always mean good decision making.

A lot of issues only show up later when there is no strategy, no testing, and no clear thinking behind the work.

If you are hiring a designer or agency, there is one simple thing you can ask that reveals everything.

Watch this before your next hire.

Watch the full episode here: https://www.youtube.com/watch?v=2S4IpM40YoM

Follow us for more practical tips and advice on web design, UX, and digital strategy 👀

14/04/2026

Choosing between a platform build and a custom build is not just a technical decision. It is a business one.

Many organisations invest in a website that works today, but struggle when it needs to scale, integrate, or adapt in the future. The real question is not what works now, but what will support where your business is heading.

The right approach should align with your growth plans, internal processes, and long-term goals, not just your current budget or timeline.

Curious to hear, what are you currently using in your business, a platform build or a custom build? Share it in the comments.