Pixelstorm Digital

11/03/2025

Extensive SEO article regarding EEAT. Your going to love these indepth insights.

Learn how E-E-A-T and content quality can boost your SEO efforts. Find actionable tips and strategies. Read our guide to understand SEO-forward strategies.

19/12/2022

We will be taking a short break over the holiday period.

12/12/2022

We are extremely proud of this recently launched website for Nimblex, an Australian company bringing low-code configurable solutions to automate, manage and track business processes.

We worked closely with the team to create distinctive branding and a user experience that cuts through complexity to clearly communicate their product offering.

Visit the site here: https://fal.cn/3ungG
VendorPanel Marketplace

21/11/2022

Buyer, beware! Another Google Ads “Feature” that is new to the interface. When setting up a new campaign it asks if you only want to bid for new customers – Found this on a Manual CPC setup, and it caught me a bit off guard! Of course, you want to bid on new customers! But when you click yes it changes your bid strategy. The alternative way – and simpler way – is to exclude your brand name from search campaigns.

So here, don’t tick the box or it will change your bid strategy. What a confusing process!

23/09/2022

Fresh starts, fresh talent 🌱

We are thrilled to partner with InternMatch, a new initiative by the State Government of Victoria creating pathways for mid-career Victorians to pivot to digital careers.

Candidates are supported to up-skill in leading-edge areas of information technology, adding to their abundance of professional experience and the transferable skills that come with it.

One of our industry’s greatest strengths lies in its ability to provide fresh perspectives on the everyday world. Welcoming enthusiastic and talented individuals from other industries only serves to broaden that.

We’ve been very excited to welcome our new interns and can report they’re off to a flying start! I have been recommending this program to all my colleagues and connections. If you’re interested in this program for your business send me a PM. I’d be happy to make an introduction.

22/09/2022

What does Google core update mean for your search results?

Last week, Google announced a core update to its algorithm.
While tweaks and changes to the algorithm are constantly being made, a core update—which only takes place a few times per year—is especially significant.

The changes, which will take a fortnight to roll out, are expected to cause notable fluctuations in search results and alter the ranking of many websites. The goal is to prioritise valuable content, and downgrade content of questionable merit, in order to better serve Google users.

While there’s no need to fear these updates, it is a good time to take stock of your online presence. Does your site show trustworthiness, relevance and high production standards? If the answer is yes, you’re best placed to maintain and increase your ranking.

21/09/2022

PSA to Australian domain owners: Is your brand protected? Time’s up 🔒

Back in March, Au Domain Administration introduced second-level .au domains, allowing anyone with an Australian connection to register website domains such as businessname.au (rather than the longer .com.au, .net.au or .org.au).

Anyone with an existing .au website registered before the announcement had their .au direct equivalent placed on a priority hold. That hold period ended yesterday.

Now, the domain names are available to purchase by the general public, opening up your business to cybercrime, cybersquatting and imposters. Creating a business, maintaining, growing it, is such a labour of love. Please don’t let all you’ve built become vulnerable when protecting yourself is so simple.

Learn more about how you can protect your business here:
https://fal.cn/3s41p

If you have a business website in Australia, you can now get a second-level '.au' domain. Learn 7 things you need to know about direct domains in Australia.

08/09/2022

R U OK?
RUOK day is such a special day. Especially over these past 2 years when all humans are tested beyond their max.

In digital, overwhelm is a real thing. So much to learn and keep on top of. I have no doubt there are many in our industry who struggle and don’t ask for help.

This year, our coworking space Launchpad created awareness of RUOK day with activities like team building plants, cupcake making and more.

It was so nice to see everyone smiling and bringing awareness to such an important day.

25/08/2022

Let's talk Keyword Research, and why it's so important.

3 times this week we've reviewed Google Ads campaigns where the keywords were totally irrelevant for the client.

It's so so important that when you do any form of Keyword Research, you really think about the client and relevancy.

Our tips are:

✅ Do a Google search for the keyword and see what comes up. Is that relevant to your client, are their competitors there?
✅ Don't just focus on high volume, small volume with super high intent will convert better and CHEAPER every time
✅ Please don't just export a list from SEMRush and similar. Do some sleuthing using Google related searches, competitor research as examples.

Spend the time doing this at the start and smooth sailing all the way!

24/08/2022

Thank you so much for leaving us this amazing review, we love watching businesses grow.

⭐⭐⭐⭐⭐

“Within four months they were able to take me from a greater than page 10 ranking on Google to page one in several search categories. I can not recommend Paula and the team enough.”

22/08/2022

We recently completed this website for the Australian Accounting Firm, Accru.

The focus for this redesign was to highlight staff profiles, revitalise their services section whilst updating their branding and overall look, securing their position as leaders in the accounting space.

The finished project is a fresh, professional looking website that exudes class.

You can check it out here - https://fal.cn/3rdDw

18/08/2022

How’s your CRO?

One of the most important details on your E-Commerce website that you should be keeping an eye on is Conversion Rate Optimisation or CRO. The fact of the matter is, conversions directly influence your business’s bottom line, and if your website isn’t optimised for conversions, all of the marketing efforts you put into driving traffic there, all will be for nothing.

So how can you improve your CRO?

The team over at Convertflow have put together this great list of their top 10 tasks you can complete to improve your conversion rates.

Check it out here 👉🏻 https://fal.cn/3r7dM

Want to get more conversions on your ecommerce product pages? Here are 10 CRO tasks for you to implement today—from a 15-year CRO veteran!