28/07/2026
Let’s talk about the logo tee from your favourite business sitting at the bottom of your cupboard.
You love the place. You probably liked the tee. But somewhere along the way, it stopped feeling like something you actually wanted to wear.
There’s your opportunity with merch.
For Margarita Margarita, it started with a hand-painted mermaid - something that felt like part of the brand world, not just the logo on another product.
Good merch gives people another way to buy into a brand. It takes the feeling of a venue, restaurant or business and turns it into something they can take home.
And when the product is good enough, it can become more than merch. It can become a product line of its own.
