Toolakea, Assistant for Creatives.

Toolakea, Assistant for Creatives. Outsource Your Creative Team

What does a week on a retainer actually look like?Swipe to see what we worked on, starting with the actual update we sen...
23/09/2026

What does a week on a retainer actually look like?

Swipe to see what we worked on, starting with the actual update we sent to the client.

This week: two venues, w**e labels ready for print, an event to promote, socials scheduled and a website a little further along.

If you had us on your team next week, what would you hand over first? đź‘€

Let’s talk about the logo tee from your favourite business sitting at the bottom of your cupboard.You love the place. Yo...
28/07/2026

Let’s talk about the logo tee from your favourite business sitting at the bottom of your cupboard.

You love the place. You probably liked the tee. But somewhere along the way, it stopped feeling like something you actually wanted to wear.

There’s your opportunity with merch.

For Margarita Margarita, it started with a hand-painted mermaid - something that felt like part of the brand world, not just the logo on another product.

Good merch gives people another way to buy into a brand. It takes the feeling of a venue, restaurant or business and turns it into something they can take home.

And when the product is good enough, it can become more than merch. It can become a product line of its own.

Most “creative support” right now is run by AI agents. Ours isn’t.From 5 hours a week of creative output + additional cr...
22/07/2026

Most “creative support” right now is run by AI agents.

Ours isn’t.

From 5 hours a week of creative output + additional creative direction and orchestration. A real, dedicated team who actually knows your brand. Not a prompt. Not a queue. Not whoever’s free this week.

DM us to find out if 5 hours a week is the right fit for where your brand’s at.

Some are practical.
Some are petty.
All are true.If the hierarchy is wrong, the vibe will not save it.
If the type is sc...
15/07/2026

Some are practical.
Some are petty.
All are true.

If the hierarchy is wrong, the vibe will not save it.
If the type is screaming, it probably needs to calm down.
If the file is called Final_v8_ACTUALFINAL_THISONE.psd, someone needs a walk.

Good creative is not just about making things look nice. It is about making the idea clearer, the brand easier to use and the business less annoying to run.

Send this to your friend having an artboard spiral.

Our most asked question. The short answer is: there’s a rhythm to it.Weekly creative support works best when there’s str...
07/07/2026

Our most asked question.

The short answer is: there’s a rhythm to it.

Weekly creative support works best when there’s structure behind the scenes, not just a list of tasks being passed around.

This is how we keep brands moving without making you manage every teeny tiny detail.

We work with businesses as their in-house design team.

Now taking clients for August.

For brands that need consistent creative support, without hiring in-house.

Address

188 Johnston Street
Melbourne, VIC
3066

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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