17/08/2026
Meet The Wellness Boutique 🤍
When Danni reached out, she wasn’t after a rebrand. Her existing identity already had good bones. What she needed was a refresh, something to align with their brand and marketing strategy, something that could flex across every touchpoint of her growing women’s health, physiotherapy and pilates studio in Burleigh Heads, while staying true to who TWB already was.
So that’s exactly what we did.
We finessed her existing logo suite and expanded her brand library, adding logo marks, icons, illustration and a typography system built to work as hard on a Reel cover as it does on an A-frame sign. From there we moved into creative direction across the board, covering social media strategy and templates, merchandise, and print and digital collateral, all speaking the same visual language.
The result is a brand that feels considered in every corner, from the studio signage to the swing tags to the sweatshirt on her team’s backs. Swipe through to see it in action IRL ➡️
