15/05/2026
I didn't expect the conversations to do this, maybe I did, I'm not sure what I was expecting tbh.
I've been spending time at parks, at kinder pickups, and in WhatsApp chats with my mum friends as part of the research I've been doing for Tribu.
When they ask what I do and I explain it, we almost always end up on the topic of wills.
What genuinely surprised me isn't the problem. I was quickly becoming familiar with the problem.
It's that almost nobody I've spoken to doesn't care. Every single person knows they should have it sorted. Some of them have the paperwork. It's just sitting at home unsigned, unwitnessed.
The barrier isn't attitude. It's the combination of discomfort, time, and the fact that getting a will done means sitting with something most of us aren't quite ready to face.
But the conversations themselves are doing something.
Parents are going home and talking to their partner about these things. Before the product even exists.
That's the part I didn't see coming. And it's bloody exciting to see tiny little sparks flying.