29/10/2026
You have eight seconds to convince someone they're in the right place on your website.
The framework:
1. Connect: does the visitor want to keep scrolling?
2. Understand: do they believe your claims, or are they left half-convinced?
3. Persuade: do they want this, from you, over every other option?
Every step needs a "micro yes." Miss one, and friction kills the visit.
Most sites lose people at "understand." Bold claims, zero proof. Half right isn't good enough.