Smorgasbord Creative

Smorgasbord Creative A strategic design consultancy that loves to create good brand stories.

18/09/2026

Almost every year since 2005, nearly 1,000 strangers from every state and territory in Australia – and many other countries – come together to sing in the Sydney Opera House for a single weekend. It’s called ChorusOz.
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Today ChorusOz released their new mini-documentary. It tells the story of the 2026 event through the voices of those who sang. First timers and old hands. The butterflies. The elation. The volume! It was such a joy and privilege to turn hours of footage into one 3’20” video. We hope you enjoy it.
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Cinematography and sound by Keith Saunders Keith Saunders
Editing and concert branding by Smorgasbord

Always honoured to be invited to the Australian Indigenous Education Foundation’s annual graduation celebrations. For th...
24/08/2026

Always honoured to be invited to the Australian Indigenous Education Foundation’s annual graduation celebrations. For their latest annual report, we used their logo as the springboard for developing the range of handmade, imperfect curves that animated the layouts. Thanks again to Beckie Lee, AIEF’s energetic comms coordinator, for being such a pleasure to work with.
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Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neu...
13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
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This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
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We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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smorgasbordcreative

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neu...
13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
-
This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
-
We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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13/07/2026
Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you’re a little neurospicy you...
13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you’re a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
-
This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. A small, tangible step first: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
-
We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
-
See for more
-

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you may even be a little neuro...
13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you may even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
-
This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
-
We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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Level 1, 23-27 Shepherd Street
Marrickville, NSW
2204

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