Smorgasbord Creative

24/08/2026

Always honoured to be invited to the Australian Indigenous Education Foundation’s annual graduation celebrations. For their latest annual report, we used their logo as the springboard for developing the range of handmade, imperfect curves that animated the layouts. Thanks again to Beckie Lee, AIEF’s energetic comms coordinator, for being such a pleasure to work with.
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13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
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This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
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We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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smorgasbordcreative

13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you might even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
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This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
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We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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13/07/2026

13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you’re a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
-
This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. A small, tangible step first: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
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We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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13/07/2026

Imagine you live in far northern Queensland. You have two little neurodiverse girls – and you may even be a little neurospicy yourself. What resources can you draw on? Where do you go to link up with other similar families? Do you feel seen?
-
This was the reality facing Sam Paterson and her husband Phil. But, together, they decided to do something about it. First, a practical project: fitting out a trailer as a mobile sensory space for rent. When things feel overwhelming outside, it offers a comfortable, quiet space to rest and reset. Light sculptures glow in the dark as a soft soundscape plays in the background.
-
We were thrilled to work with Sam and Phil from the very beginning. After a brand workshop to help define what they wanted to be, we developed an identity that featured an active, dancing figure – symbolic of a confident participant, not a timid ‘special case’. In between, we found them a name – Everyday People – that reflected their belief that labelling some people as ‘special’ wasn’t as helpful as broadening the attitudes and environments around them. So that more people, everyday people, can feel like they belong.
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See for more
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24/02/2026

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That time we deployed an army of 2,000 robots. 🤖
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A top Sydney-based neurosurgeon had recently mastered the Da Vinci Surgical System, a robotic platform offering unrivalled control and precision in the operating theatre. To spread the word, we masterminded a mail-out campaign that would put a vintage tin robot in the hands of every GP in the Sydney metro area. This involved sourcing 2,000 of the cute little buggers, then getting them from Shanghai to Port Botany. Luckily this happened without incident – except for that day our freight forwarding company couldn’t confirm where our container ship *was* exactly – “hmm, maybe it’s at the bottom of the East China Sea...”. Thanks to Bluetougue International, Heroprint and COJO Mailing Services for your great work behind the scenes.
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