JFD Studio

JFD Studio Branding + Graphic Design studio
Sydney, NSW

17/09/2026

Yep, you can rebrand without touching your logo.

State Swim came to us needing a full rebrand under one condition: the logo stays.

So we kept it and rebuilt everything around it. Colour system, typography, iconography, graphic devices. All new, all cohesive, all working together with the existing logo to create something that appeals to the target audience.

Same logo. Completely different brand.

Oliveoil Skincare had one of the strongest brand stories we’ve ever worked with. They just weren’t telling it.Olive oil ...
15/09/2026

Oliveoil Skincare had one of the strongest brand stories we’ve ever worked with. They just weren’t telling it.

Olive oil is one of the most proven skincare ingredients in human history. Centuries of credibility. Real, traceable results. And the brand was barely mentioning it, buried under generic cosmetics claims and text-heavy packaging.

The rebrand wasn’t about starting over. It was about finally saying what was already true.

We evolved the identity, restructured the positioning around olive oil as the hero ingredient, and shifted the packaging toward a clinical-meets-organic aesthetic that actually reflects the quality of what’s inside.

Link in bio for the full case study.

10/09/2026

Branding without a strategy isn’t just ineffective, it’s expensive.

If a brand isn’t built off the back of proper research, how would the designer know what it should look, feel or sound like? Without understanding a business’ values, competitors and audience, every design decision is just a guess.

Watch the full 15-minute breakdown on how we build brands that create real commercial advantage. Link in bio 🔗

I had the pleasure of designing the packaging for Seed & Sprout’s Bar range, which received a prestigious Good Design Aw...
03/06/2026

I had the pleasure of designing the packaging for Seed & Sprout’s Bar range, which received a prestigious Good Design Award in recognition for outstanding design as well the social and environmental impacts.

Alright, I’ll play along, here are some of my best marks from over the years for Collating these marks brought back som...
02/06/2026

Alright, I’ll play along, here are some of my best marks from over the years for
Collating these marks brought back some serious memories. Each mark is not just a logo, it’s symbol of growth, learning and progression from where I started as a bright eyed and bushy tailed design student. Behind each of these logos lies a story, a branding project that presented challenges, hurdles and successes, all of which resulted in lessons learned. To me they now proudly symbolise how I’ve grown as both a designer and business owner. Here’s to many more logos, mistakes, successes and lessons in the future 🤙🏼

25/05/2026

Has the rebrand era gone too far, or are we just emotionally attached to the old logos?

Jaguar deleted their entire social media history and launched a campaign with zero cars in it. 8 months later the CEO resigned following extreme backlash and declining sales. A brand that forgot who they were in pursuit of who they thought they should become.

A rebrand shouldn’t wipe the slate clean. It should evolve what already exists, carefully, strategically and with total respect for what makes the brand iconic & recognisable in the first place.

The best rebrands feel inevitable. The worst ones feel soulless and only the name was left behind.

Thinking about a rebrand? Drop us a DM to setup a free discovery call.

22/05/2026

Most branding projects are built around three core pillars.

Brand Strategy: The foundation. The thinking that gives every design and communication decision its purpose. Without it, everything that follows is just decoration.

Visual Identity: the translation of strategy into something people can see, feel and remember. Logo, colour palette, typography, graphic devices. The visual language that communicates who you are without saying a word.

Verbal Identity: how your brand sounds. Tone of voice, messaging pillars, brand story. As distinct and considered as how it looks.

Together these three things form a complete brand. A business that invests in all three has a real and lasting advantage over one that skips straight to the visuals and hopes for the best.

This is the framework behind every project we take on.

14/05/2026

Your logo is the least important part of your brand.

Want to know how your brand is actually performing? Grab our FREE Honest Brand Audit; 25 questions across 5 key areas, with a scored result that tells you exactly where your brand stands and what to do about it.

Drop us a DM for the download link 🔗

Every great brand has these three things in common, and most businesses are missing at least one.Does your brand have al...
12/05/2026

Every great brand has these three things in common, and most businesses are missing at least one.

Does your brand have all three?

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Manly, NSW
2095

Telephone

61405073141

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