Iconika - Branding / Experiences

23/09/2020

Rebrand alert. Rice products formerly known as Uncle Ben’s has transformed into Ben’s Original. Nicely retaining enough brand DNA to feel familiar but happily removing racist connotations.
I don’t believe the US is ready for it, but I do think it’s a shame that black people are loosing some representation in branding as a result. A space has opened up for more positive opportunities for black representation. Designer unknown

22/09/2020

Design craft builds brands

"The sonic brand strategy not only has to accurately signal the brand to its audience but it also needs to underscore and elevate the story of the campaign in an emotional way."

29/06/2020

Nike unveil ‘Flight Ball’ — the new 2020/21 match ball for the leading football leagues. The futuristic contour design ball is the result of an 8 year investigation into improving consistency of ball flight. An all-new aerodynamic technology ‘Nike AeroSculpt’ delivers a 30% truer flight path than its predecessor. Coming to a bulging net bear you.

16/06/2020

Heinz - How was this not always a thing?
Heinz have now got a unified global branding system. Designed by

It’s accompanied by a pair of brand typefaces, Heinz Label – which has letterforms that mimic the Heinz logo – and Intro, which offers a range of styles including inline caps and script. A new colour palette includes the requisite Heinz Red, alongside green, yellow, blue and white.

13/06/2020

What effect has isolation to logo trends?
See this years predictions - 2020
(3 min read)

The coronavirus pandemic will usher in dramatic change. For now, let us bask in the glory of ’70s nostalgia.

12/06/2020

Reviewing a great branding book — how does it hold up in 2020?
(5min read)

How many of Al and Laura Ries’ rules from 1998 still hold up?

09/06/2020

New website live now:
www.iconika.com.au

05/06/2020

Our new website is live.
Refocused to deliver what our clients look for. www.iconika.com.au

16/04/2020

Looks real different right? Ok - I’m not obsessed with this. But chocolate is pretty iso-important. Found this new detail from and it’s just delicious.

30/03/2020

Something to brighten your day in a flash. New branding with a full spectrum design.

26/03/2020

While much of the news is scary, I’ve found a silver thread of hope in this pandemic: What if this is our chance to prove remote work, well, works?

04/01/2020

Designers - time to use your communication skills.

Designers making Morrison understand.

While much of Australia burns, many of us ask what can I do?’
Not everyone has resources to donate cash, ability to donate time, or skills to rebuild fences.
Luckily designers have a special power many don’t - we provide information to help explain what’s happening and why it’s happening.

We can explain what climate change is and why Australia is more susceptible than many. Better still, we can use design to lobby our government to explain what can be done to improve the situation.

Designers making Morrison understand is an initiative of DBC to increase (our governments) awareness of the science of climate change.

Designers making Morrison understand will culminate in an exhibition of graphics explaining climate change to our Prime Minister - a man that obviously needs help understanding the science behind the fires (and previous floods).

We want Australian designers to use their skills to produce something that will make Morrison understand and take action.

While you start designing, we’ll start sourcing places to display the results. Initially a touring exhibition, but longer term, we can lobby via poster advertising on street furniture, cinema spots and billboard advertising.

All contacts gratefully received.
More details to come