Designed By Magic

07/07/2026

One of my favourite kinds of magic ... the kind that's built over years.

The magic of trust.
The magic of shared ideas.
The magic of growing together.

I've had the absolute pleasure of working with Gida Irving for more than 23 years, across
three organisations and a multitude of creative projects.

So, when Gida launched Amazon Underwriting a decade ago, it was an honour to help bring that vision to life through its logo, brand identity and web presence.

Ten years later, I'm still proudly part of the journey, collaborating on graphic design, digital
communications and all the creative bits and pieces that help bring the Amazon Underwriting brand to life.

Watching a business grow is always exciting. Watching it grow while staying true to its
people, its values and its culture... that's something really special.

Relationships like these are why I love what I do. They're never just about the design.

They're about listening, understanding, creating and becoming part of a story that continues to unfold.

Congratulations to Gida and the wonderful Amazon Underwriting team on another successful
team catch-up. Thank you for your trust, collaboration and friendship. I can't wait to see where the journey takes us next. ✨

06/07/2026

You know those people who have a knack for making you stop, think, and see things from a completely different perspective?

That's Jackie. 💛🦄

One of the absolute joys of collaborating with Jackie across all sorts of magical projects is watching the way she helps people find clarity amongst the chaos. She has a wonderful gift for asking the right questions, challenging assumptions (gently!) and helping business owners reconnect with the reason they started in the first place.

I can wholeheartedly recommend spending time in Jackie's orbit.

If you're a woman who's built your business and you've been feeling like you're steering the ship... but not quite sure you're heading in the right direction anymore, this free 𝘼𝙩 𝙩𝙝𝙚 𝙃𝙚𝙡𝙢 webinar might be exactly the reset you didn't know you needed.

✨ Register here: https://tribe.arcamorai.com.au/at-the-helm-webinar

Go on... your future self will probably thank you.

At the Helm: a live 3-hour workshop teaching the Anchor, Align, Amplify framework for women running values-led environmental businesses.

27/05/2026

Another wonderful Biz Blitz showcasing our community's newest startups! It's always such an honour to be part of this event!

18/05/2026

📣 I’m so proud to again be one of the fab local organisations sponsoring Biz Blitz Mandurah this year ✨

I absolutely love supporting local small businesses, creatives, start-ups and big ideas in our community, and Biz Blitz is always such an inspiring night.

Huge kudos to IPS - Business Advisory and everyone involved for bringing this fantastic event together again. If you’re local to , come along to All Malt Brewing, cheer on the contestants and support the incredible talent in our region – it’s always a great night!

The Biz Blitz is a sales pitch competition for small businesses in Mandurah

11/05/2026

✨ There’s something really special about bringing a brand to life - especially when it feels just right for the person behind it.

Working with Alana on the relaunch of 𝘽𝙖𝙣𝙠𝙨𝙞𝙖 𝘽𝙖𝙮 𝘿𝙚𝙨𝙞𝙜𝙣 𝘾𝙤. was exactly that. Thoughtful, intentional, and grounded in what truly matters.

Hearing this feedback honestly means the world:

“𝘐 𝘢𝘮 𝘴𝘰 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘋𝘢𝘯𝘪 𝘥𝘪𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘮𝘺 𝘯𝘦𝘸 𝘭𝘰𝘨𝘰 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘉𝘢𝘯𝘬𝘴𝘪𝘢 𝘉𝘢𝘺 𝘋𝘦𝘴𝘪𝘨𝘯 𝘊𝘰. 𝘳𝘦𝘭𝘢𝘶𝘯𝘤𝘩. 𝘚𝘩𝘦 𝘵𝘰𝘰𝘬 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘦𝘴, 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘤𝘢𝘭𝘮, 𝘵𝘪𝘮𝘦𝘭𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺 𝘢𝘭𝘪𝘨𝘯𝘦𝘥. 𝘐’𝘮 𝘴𝘰 𝘱𝘳𝘰𝘶𝘥 𝘵𝘰 𝘶𝘴𝘦 𝘪𝘵 𝘢𝘴 𝘵𝘩𝘦 𝘷𝘪𝘴𝘶𝘢𝘭 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘰𝘧 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘸𝘰𝘶𝘭𝘥 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘦𝘳.”
- 𝘈𝘭𝘢𝘯𝘢 𝘔𝘢𝘫𝘰𝘳 | 𝘉𝘢𝘯𝘬𝘴𝘪𝘢 𝘉𝘢𝘺 𝘋𝘦𝘴𝘪𝘨𝘯 𝘊𝘰.
https://www.banksiabay.au/

Creating brands that align, and are true to their story is always the goal ⭐

If you’re thinking about refreshing your brand or starting something new, or even just after some fresh marketing material designs - feel free to reach out, I’d love to help bring it to life.

✨ Dani

03/03/2026

A couple of weeks ago I had the pleasure of once again being invited back to speak with the newest 𝙎𝙩𝙖𝙧𝙩 𝙐𝙥 𝙎𝙢𝙖𝙧𝙩 participants. Branding's so much more than a logo – it’s the heart, voice and personality of a business. And it was great speaking about intentional design and strong brand foundations with these amazing start-ups.

We’re so fortunate to have programs like this in place and to be part of such a fabulously supportive local business community.

A big thank you to City of Mandurah, IPS - Business Advisory, and SBDC Regional - Peel for delivering such an impactful program and equipping new local entrepreneurs with the tools, confidence and connections they need.



📷 Carly Crouch

09/02/2026

𝐀𝐢𝐫𝐩𝐨𝐫𝐭 𝐯𝐢𝐛𝐞𝐬 ✈️💼
Off to Sydney for a week of work, meetings and creative catch-ups.

I’ll be spending time with the fab Amazon Underwriting team and catching up with a few other Sydney clients too – lots of conversations, planning and collaboration ahead (and hopefully a few coffees & wines along the way ☕🥂).

Feeling very grateful that this little biz of mine gets to travel, connect and keep creating magic with such great humans. Sydney, here I come ✨

22/12/2025

✨ As the year winds down, I want to say a heartfelt thank you to my wonderful clients, collaborators and colleagues for another year of trust, creativity and meaningful collaboration.

I’ll be working through most of the holiday season, before a short break from 8–25 January while I head to Vic to spend some precious time with my Ma & fambam 💚

Wishing you and your loved ones a safe, restful and joy-filled festive season.

Here’s to more collaboration, creativity and magic in 2026.

20/12/2025

Loved teaming up yet again with Tae & the team at 4signs earlier this year to bring this project to life - proof that when businesses collaborate, the magic really does happen.

A massive thank you to Michelle Pritchard from Aligned Business Consulting for the referral and continued trust in my design work - collaboration at its finest 💛

And of course, it was a pleasure creating for Peel Orthodontics - we hope you love the finished result as much as we do!

Grateful to again be finishing the year surrounded by awesome humans, strong partnerships, and projects built on trust, referrals, and shared values. Here’s to more collaboration magic in the year ahead ✨



https://www.facebook.com/share/1Bvw2grtdz/

https://www.facebook.com/share/16DzvihQZH/

11/12/2025

✨ Super excited to share this!

Amazon Underwriting have just introduced me as their long-time creative partner - and I’m thrilled to be continuing this collaboration in a more official capacity.

I’ve been designing for AU since 2016 (yep, that logo, the brochures, the merch… all the bits and pieces behind the scenes!), and I’ve worked with two of their key team members for over 20 years. It’s a partnership built on trust, great communication and a whole lot of mutual respect.

𝙈𝙚𝙚𝙩 𝘿𝙖𝙣𝙞 𝙈𝙪𝙨𝙞𝙘𝙠𝙖 – 𝙊𝙪𝙧 𝙇𝙤𝙣𝙜-𝙏𝙞𝙢𝙚 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙋𝙖𝙧𝙩𝙣𝙚𝙧

We’re excited to officially introduce Dani Musicka of Designed By Magic, who is collaborating with Amazon Underwriting to support our e-communications, social media management, and graphic design needs.

Dani’s work may already look familiar, and there’s a reason for that; she created our logo back in 2016, along with many of the marketing materials, product brochures and merchandise you've seen over the years. Her creative fingerprints have been part of our brand since day one.

Dani also brings a 20-year working relationship with a couple of our key AU team members, including our Director – a creative partnership that’s definitely stood the test of time.

We’re thrilled to continue this collaboration and look forward to the fresh ideas, strategic communications, and creative polish Dani brings to the AU team. Welcome aboard (officially), Dani! 👋