Designed By Magic

08/10/2026

✨ I'm thrilled to be back on board as one of the sponsors of BizBlitz again!

What a fabulous line-up! Wishing all the contestants a magical moment in the spotlight! ✨

🎤 Meet our Biz Blitz October 2026 contestants!

Nine local business owners are preparing to take the stage at the Biz Blitz Sales Pitch Competition!

Each contestant has just three minutes to share their business story, showcase what they offer and impress the judges and audience. 👏

Introducing our contestants:
🦆 Three Ducks Professional Organising Services | Jenny Gleeson
✨ Krave Haven | Katie Dixon
🎶 Heather Jean Heart Matrix H2O / Oracle of Sound / The Angelic Poetress | Heather Jean
💛 Baarany Support Provider | Lisa Streeter
🌿 Banksia Bay Living | Alana Major
📚 All Ages Reading & English Tutoring | Kate Capone
🛡️ Protect You Insurance | Steve Coyle
🤗 Hugged by Nature | Alicia Sun
👗 VelvetHangers.boutique | Violet Mukuya

📅 Thursday 29 October 2026 5pm-8pm
📍 All Malt Brewing , 5 Martyn Road, City of Mandurah

Come along to cheer them on, discover local businesses and celebrate the people behind them. Family, friends and fellow business owners are welcome! 💙

A big thank you to the City of Mandurah, our major sponsor, for helping make Biz Blitz possible.

We also acknowledge our event sponsors and supporters: Peel Development Commission, Peel Chamber of Commerce & Industry Inc. All Malt Brewing, Designed By Magic, Veronika Sajova Photography and Iconic Wealth.

The event is organised by IPS Management Consultants, with Carly Crouch and Jerry Hoekman supporting contestants as they prepare their pitches.

👉 Find out more about Biz Blitz:
https://www.ipsbusinessadvisory.com.au/biz-blitz-sales-pitch-competition.html

The SBDC Regional program is funded by the State Government through the Small Business Development Corporation WA.
https://www.facebook.com/smallbusinesswa

IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions. IPS - Business Advisory.

https://www.facebook.com/IPSManagementConsultants

18/09/2026

I mean… is there really any other way to deliver business cards? 🥂✨

A special hand delivery for the lovely Maria Sole - Happy Healthy Humans turned into bubbles, a delicious lunch at Brewvino Bar Kitchen & Lounge, a gorgeous view, plenty of chatting… and even a few dolphins making an appearance! 🐬

Business cards delivered ✔️
Great food ✔️
Bubbles ✔️
Dolphins ✔️
Lovely company ✔️

So nice seeing another Designed By Magic creation heading out into the world - especially when delivery looks like this!

Just another tough day at the Designed By Magic office. 😂✨

09/09/2026

𝙏𝙝𝙚𝙧𝙚’𝙨 𝙖 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙠𝙞𝙣𝙙 𝙤𝙛 𝙢𝙖𝙜𝙞𝙘 𝙞𝙣 𝙨𝙚𝙚𝙞𝙣𝙜 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙡𝙚𝙖𝙫𝙚 𝙩𝙝𝙚 𝙨𝙘𝙧𝙚𝙚𝙣 𝙖𝙣𝙙 𝙝𝙚𝙖𝙙 𝙤𝙪𝙩 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙. ✨

And this one makes me particularly happy. I’ve had the absolute pleasure of being part of the Banksia Bay Living journey, helping bring the beautiful vision behind the business to life – and now it has wheels! 🚙🤍

I love seeing a client’s ideas grow, evolve and become something real. So proud to see Banksia Bay Living becoming more visible around Mandurah. Keep an eye out for those wheels! ✨

Thank you for trusting Designed By Magic to be a part of your journey. 💫

05/08/2026

One of my favourite parts of what I do? Catching up with wonderful clients over lunch and chatting through their next big ideas.

Sabrina and I have been working together for a few years now, and it's been such a privilege to support not just her latest venture, Soul to Roots, but her previous business too. Watching clients grow, evolve and dream up new projects is one of the best parts of this job.

Great conversations, exciting plans, a few notes scribbled down... and yes, delicious food always helps the creative process! 😄

I can't wait to help bring this next project to life.

02/08/2026

As many of my colleagues and collaborators know, I love working with StartUps, so being invited back to speak with the latest 𝙎𝙩𝙖𝙧𝙩𝙐𝙥 𝙎𝙢𝙖𝙧𝙩 participants was an absolute honour!

I love sharing that branding is so much more than a logo. It's about creating a brand that feels authentic, connects with the right people, and reflects who you are and what you do. I also shared an important truth: 𝐧𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐨𝐫 𝐝𝐞𝐬𝐢𝐠𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐢𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮 - 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐎𝐊! You need to feel comfortable with your design partner because it’s YOUR business, YOUR story, and YOUR vision.

A big thank you to Jerry and Carly from IPS Management Consultants for presenting another fantastic workshop, and to the City of Mandurah for funding this wonderful initiative that supports local businesses.

And a big shout out to all the participants, you asked great questions and shared your ideas, I know it can be overwhelming starting out but I hope you left feeling inspired and a little more confident about building your brand.

The 𝙎𝙩𝙖𝙧𝙩𝙐𝙥 𝙎𝙢𝙖𝙧𝙩 program is an incredible 8-week initiative funded by the City of Mandurah, supporting emerging businesses as they take their first steps - such a fantastic opportunity for local entrepreneurs!



📷 Carly Crouch

07/07/2026

One of my favourite kinds of magic ... the kind that's built over years.

The magic of trust.
The magic of shared ideas.
The magic of growing together.

I've had the absolute pleasure of working with Gida Irving for more than 23 years, across
three organisations and a multitude of creative projects.

So, when Gida launched Amazon Underwriting a decade ago, it was an honour to help bring that vision to life through its logo, brand identity and web presence.

Ten years later, I'm still proudly part of the journey, collaborating on graphic design, digital
communications and all the creative bits and pieces that help bring the Amazon Underwriting brand to life.

Watching a business grow is always exciting. Watching it grow while staying true to its
people, its values and its culture... that's something really special.

Relationships like these are why I love what I do. They're never just about the design.

They're about listening, understanding, creating and becoming part of a story that continues to unfold.

Congratulations to Gida and the wonderful Amazon Underwriting team on another successful
team catch-up. Thank you for your trust, collaboration and friendship. I can't wait to see where the journey takes us next. ✨

06/07/2026

You know those people who have a knack for making you stop, think, and see things from a completely different perspective?

That's Jackie. 💛🦄

One of the absolute joys of collaborating with Jackie across all sorts of magical projects is watching the way she helps people find clarity amongst the chaos. She has a wonderful gift for asking the right questions, challenging assumptions (gently!) and helping business owners reconnect with the reason they started in the first place.

I can wholeheartedly recommend spending time in Jackie's orbit.

If you're a woman who's built your business and you've been feeling like you're steering the ship... but not quite sure you're heading in the right direction anymore, this free 𝘼𝙩 𝙩𝙝𝙚 𝙃𝙚𝙡𝙢 webinar might be exactly the reset you didn't know you needed.

✨ Register here: https://tribe.arcamorai.com.au/at-the-helm-webinar

Go on... your future self will probably thank you.

At the Helm: a live 3-hour workshop teaching the Anchor, Align, Amplify framework for women running values-led environmental businesses.

27/05/2026

Another wonderful Biz Blitz showcasing our community's newest startups! It's always such an honour to be part of this event!

18/05/2026

📣 I’m so proud to again be one of the fab local organisations sponsoring Biz Blitz Mandurah this year ✨

I absolutely love supporting local small businesses, creatives, start-ups and big ideas in our community, and Biz Blitz is always such an inspiring night.

Huge kudos to IPS - Business Advisory and everyone involved for bringing this fantastic event together again. If you’re local to , come along to All Malt Brewing, cheer on the contestants and support the incredible talent in our region – it’s always a great night!

The Biz Blitz is a sales pitch competition for small businesses in Mandurah

11/05/2026

✨ There’s something really special about bringing a brand to life - especially when it feels just right for the person behind it.

Working with Alana on the relaunch of 𝘽𝙖𝙣𝙠𝙨𝙞𝙖 𝘽𝙖𝙮 𝘿𝙚𝙨𝙞𝙜𝙣 𝘾𝙤. was exactly that. Thoughtful, intentional, and grounded in what truly matters.

Hearing this feedback honestly means the world:

“𝘐 𝘢𝘮 𝘴𝘰 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘋𝘢𝘯𝘪 𝘥𝘪𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘮𝘺 𝘯𝘦𝘸 𝘭𝘰𝘨𝘰 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘉𝘢𝘯𝘬𝘴𝘪𝘢 𝘉𝘢𝘺 𝘋𝘦𝘴𝘪𝘨𝘯 𝘊𝘰. 𝘳𝘦𝘭𝘢𝘶𝘯𝘤𝘩. 𝘚𝘩𝘦 𝘵𝘰𝘰𝘬 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘦𝘴, 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘤𝘢𝘭𝘮, 𝘵𝘪𝘮𝘦𝘭𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺 𝘢𝘭𝘪𝘨𝘯𝘦𝘥. 𝘐’𝘮 𝘴𝘰 𝘱𝘳𝘰𝘶𝘥 𝘵𝘰 𝘶𝘴𝘦 𝘪𝘵 𝘢𝘴 𝘵𝘩𝘦 𝘷𝘪𝘴𝘶𝘢𝘭 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘰𝘧 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘸𝘰𝘶𝘭𝘥 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘦𝘳.”
- 𝘈𝘭𝘢𝘯𝘢 𝘔𝘢𝘫𝘰𝘳 | 𝘉𝘢𝘯𝘬𝘴𝘪𝘢 𝘉𝘢𝘺 𝘋𝘦𝘴𝘪𝘨𝘯 𝘊𝘰.
https://www.banksiabay.au/

Creating brands that align, and are true to their story is always the goal ⭐

If you’re thinking about refreshing your brand or starting something new, or even just after some fresh marketing material designs - feel free to reach out, I’d love to help bring it to life.

✨ Dani