23/10/2025
In 2023, we had the pleasure of rebranding Food Nation, a bold, much-loved local brand that had already enjoyed well over a decade of success under (then) owner Rachel’s creative direction.
Having created the original brand identity many years earlier, it was a rare opportunity for us to evolve something we knew so well. Together with Rachel, we explored how the business could step into a new era, keeping its playful energy, but injecting a fresh sense of fun, relevance and longevity.
Through collaborative ideation and design, we developed a vibrant new brand mark and visual language that’s organic, expressive and uniquely Food Nation — just like Rachel herself.
The full scope included:
Branding + Brandmark
Stationery + Custom Design e-Forms
Website
Signage
Apparel
Vehicle Livery
Packaging
This rebrand remains one of our favourite examples of how KSD works organically with clients to produce distinctive, personality-driven results that not only reflect who they are today, but set them up for the future.
https://foodnation.com.au/