19/09/2024
As many of you know, I’ve spent the last few years building my startup, Suggesterfy.
When I came up with the concept for Suggesterfy, all I wanted to do was create a platform that would help people sift through the internet's noise and restore trust and kindness to the online world.
I had no experience in the startup world, no knowledge of starting a company, budget management, project management, strategic planning, marketing, or investor relations.
It’s not that I thought it would be easy; I just never anticipated how many hats to be worn when developing a startup.
However, I learned as I went along. When I didn’t know something, I asked the people around me who knew more about the business world than me, and I was lucky to have such support that steered me in the right direction.
The end result is that we built a mobile app that was better than I ever could have imagined.
The first few versions were raw, but after learning from our users how they wanted to use it, we pivoted and developed more features to include group-sharing functions and add-ons that could now be utilised for so many different industries.
Specifically, the app will now appeal to a much wider audience, from corporate travel companies to event management teams and beyond.
Suggesterfy, as a company, has been on hiatus for the last few months.
While our incredible developers worked behind the scenes to improve the product, situations in my personal life took a different turn.
I became used to the struggle-juggle of attempting to balance my family needs with my work needs. Still, as my three children grow older, I realized that they needed me to be there more often than I was, and they also required me to be more present.
As the months passed, the increased time I spent with my children improved our whole family's wellbeing, and on a personal level, I didn’t miss working on the business.
So what happens now? What is next for Suggesterfy?
I honestly don’t know!
The product is incredible, and it deserves to be loved by someone who can nurture and grow it into the platform that exists to bring back the concept of personalised, trustworthy information for all who need it.
That person is no longer me.
With the company and product on pause, I’ve decided to open myself up to the opportunity for any interested parties who might like to acquire the business to please reach out.
It’s been an educational and fulfilling experience, but my time has come to move forward, and hopefully, Suggesterfy will find the right people to take it on and move forward with it.
Thanks for reading!
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