Candid Marketing

Candid Marketing We manage the unsexy marketing tasks for your business. Websites - EDMs - Text Msgs - Reviews - Ads The digital world is a necessity for all business owners.

Every business needs an easy to navigate, responsive and up-to-date website. You also need to consider an aligned social media and email marketing strategy, website SEO, and find the time to generate the content for all of these channels. For many businesses this can feel daunting, confusing and overwhelming. This is where Candid Marketing comes in – we discuss tailored plans that suit your business, getting you online and operational at a pace that suits you.

Every business starts somewhere, and for Viva Italia, that somewhere was zero. No website, no social following, no exist...
18/09/2026

Every business starts somewhere, and for Viva Italia, that somewhere was zero. No website, no social following, no existing customer base.

We built the whole marketing foundation from scratch: brand presence, website, and a campaign strategy designed to get a brand new business in front of the right people from day one.

This is the work we love most, because it's proof you don't need years of history to build real momentum, you need the right foundations from the start.

If you're launching something new, or you inherited a marketing setup that's never actually had a strategy behind it, let's talk.

Running Google Ads without a strategy is just an expensive way to find out what doesn't work.One of our eCommerce client...
18/09/2026

Running Google Ads without a strategy is just an expensive way to find out what doesn't work.

One of our eCommerce clients came to us with ad spend going out the door and not much coming back in. We rebuilt the account from the ground up: proper targeting, tighter budgets, and campaigns actually structured around how people search before they buy.

The outcome was a genuine lift in performance from the same spend, not more of it.

If you're running ads and you're not sure whether they're actually working for you, that's exactly the conversation we have every day.

How does a local golf club turn slow, manual admin into a real revenue stream?We sat down with Griffith Golf Club and re...
17/09/2026

How does a local golf club turn slow, manual admin into a real revenue stream?

We sat down with Griffith Golf Club and rebuilt the systems behind the scenes: bookings, payments and day-to-day operations, so the team could spend less time chasing paperwork and more time running the club.

The result: smoother operations and new revenue streams that didn't exist before.

This is the bit most businesses miss. Marketing isn't just ads and posts, it's fixing the operational stuff that's quietly costing you sales every week.

If your systems are working against you instead of for you, we'd love to have a look.

We're bringing AI on the Payroll to New Zealand πŸ‡³πŸ‡ΏAuckland, Due Drop Events Centre. Franchise & Small Business Expo. 18-...
03/09/2026

We're bringing AI on the Payroll to New Zealand πŸ‡³πŸ‡Ώ

Auckland, Due Drop Events Centre. Franchise & Small Business Expo. 18-19 September.

Cassandra's running "Your AI Just Made It to Payroll" live in the Demo Lab:

πŸ“… Fri 18 Sept, 1:05pm
πŸ“… Sat 19 Sept, 11:15am

Free to attend, no pitch, just the real dashboard, real job cards, real numbers.

Then come find us after, CanTicket stand 155.

If marketing is about to become a hire in your business, come see what it looks like before you staff it.

Register free, link in bio πŸ‘‡
Register free: https://expo.nzsme.co.nz/ #/tickets

Running Google Ads without a strategy is just an expensive way to find out what doesn't work.One of our eCommerce client...
02/09/2026

Running Google Ads without a strategy is just an expensive way to find out what doesn't work.

One of our eCommerce clients came to us with ad spend going out the door and not much coming back in.

We rebuilt the account from the ground up: proper targeting, tighter budgets, and campaigns actually structured around how people search before they buy.

The outcome was a genuine lift in performance from the same spend, not more of it.

If you're running ads and you're not sure whether they're actually working for you, that's exactly the conversation we have every day.

πŸ’¬ Talk to our Account Services team about your ads spend.

01/09/2026

I live in Griffith, NSW. Over 500km from the nearest tech hub.

Most weeks that means I'm not in the room. Last week I made sure I was, I travelled to Sydney for a bunch of events and managed to attend the and event, the kind of room where the conversations that shape what's coming next 𝘒𝘀𝘡𝘢𝘒𝘭𝘭𝘺 happen.

My read on Grok that night was blunt: not secure enough for how our systems run. No logins, no data, no access, full stop for me.

I didn't adopt it.

BUT I love a good workaround, and I wanted to see how far I could make it flex without ever touching anything of ours or passing a login or 2FA code.

In one day I worked out how to tailor Grok's search using hunter and gatherer logic, feeding results to my AI Head of Staff at Grok called "Icebreaker", who then feeds my Head of Staff at the CanTicket Command Centre aka Candy for sales and lead gen. No logins. No data access. Just a filtered signal moving one way.

Has it worked? So far, yes. Two seats and a panel invite to present, off usage I wasn't even allocating or paying for.

That's the part of this business nobody sees from Griffith. The distance doesn't make me cautious about showing up, it makes me hungrier for it. I don't get to bump into these rooms by accident, so when I'm in one, I don't leave with a badge and a LinkedIn connection. I leave with something I can actually use, built safely, on my own terms.

Neat tech, used safely. Not "adopt the shiny new tool." Not "reject it because it's new." Work out exactly what you can extract from it without inheriting its risk.

If you're building something serious from somewhere unusual, let me know where in the comments below! πŸ‘‡

Ps written by Cass AI

01/09/2026

I live in Griffith, NSW. Over 500km from the nearest tech hub.

Most weeks that means I'm not in the room. Last week I made sure I was, I travelled to Sydney for the Cursor and Grok event, the kind of room where the conversations that shape what's coming next actually happen.

My read on Grok that night was blunt: not secure enough for how our systems run. No logins, no data, no access. I didn't adopt it on the spot.

What I did instead was spend the following days working out exactly what it could do for me without ever touching anything of ours. No logins. No data access. And by the end of it, I had it finding me people worth talking to about the Command Centre.

That's the part of this business nobody sees from Griffith. The distance doesn't make me cautious about showing up, it makes me hungrier for it. I don't get to bump into these rooms by accident. So when I get in one, I don't leave with a badge and a LinkedIn connection, I leave with something I can actually use, built safely, on my terms.

Neat tech, used safely. That's the whole exercise. Not "adopt the shiny new tool," not "reject it because it's new." Work out exactly what you can extract from it without inheriting its risk.

If you're building something serious from somewhere nobody expects it, you have no choice but to lean in!

How does a local golf club turn slow, manual admin into a real revenue stream?We sat down with Griffith Golf Club and re...
31/08/2026

How does a local golf club turn slow, manual admin into a real revenue stream?

We sat down with Griffith Golf Club and rebuilt the systems behind the scenes: bookings, payments and day-to-day operations, so the team could spend less time chasing paperwork and more time running the club.

The result: smoother operations and new revenue streams that didn't exist before.

This is the bit most businesses miss. Marketing isn't just ads and posts, it's fixing the operational stuff that's quietly costing you sales every week.

If your systems are working against you instead of for you, we'd love to have a look.

πŸ“ž Book a Candid chat to see what we could fix in your business.

Melbourne, mark your calendar πŸ“Our founder Cassandra is heading to TechHaus Melbourne.Thursday 1 October, she's joining ...
24/08/2026

Melbourne, mark your calendar πŸ“

Our founder Cassandra is heading to TechHaus Melbourne.

Thursday 1 October, she's joining the panel "Who's Watching the AI? Testing, Monitoring and Trusting What You Ship" alongside Andrew Ballard from SpatioTemporal.

It's the exact question CanTicket was built to answer: if AI is doing the work, who's watching what it costs, and whether it's actually worth it?

Tickets are limited and curated, this isn't a big conference crowd.

If you're in Melbourne and building with AI, come find us in the room.

https://www.eventbrite.com.au/e/techhaus-melbourne-oct-2026-where-leading-ai-tech-minds-come-together-tickets-1996548225488

Address

Shop 8, 4-8 Sanders Street
Griffith, NSW
2680

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 5pm
Friday 10am - 4pm

Telephone

+61437927651

Website

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