24/06/2026
We're pleased to announce the launch of the new Goulburn Lilac City Festival website.
The previous website had served the festival for the past couple of years, however it functioned largely as a brochure-style site and had become increasingly difficult to maintain, update and navigate. Important information was often buried within PDFs, making it challenging for visitors, participants and volunteers to quickly find what they needed.
Our goal was to create more than just a refreshed design. We wanted to develop a digital platform that reflects the energy and community spirit of the festival while providing a practical, user-focused experience.
The new website features:
• A contemporary visual identity that better captures the vibrancy of the festival
• Clearer navigation and improved information architecture
• Easier access to event, participation and visitor information
• Enhanced mobile usability
• New functionality designed to support festival organisers, participants and attendees
• A flexible platform that can continue to grow and evolve alongside the festival
• Improved Google and AI search visability
Most importantly, the website has been designed as a living resource rather than a static brochure, enabling the festival committee to keep content current and relevant throughout the year.
We're proud to have partnered with the Goulburn Lilac City Festival committee on this project and look forward to seeing the website support the continued growth and success of this iconic community event.
Take a look and explore the new site:
goulburnlilaccityfestival.org.au