Aligned Digital Marketing - Archived

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Aligned Digital Marketing - Archived

“The Aligned Methodology is the Missing Piece to Your Marketing Puzzle.” We’ve consistently earned over 40x return on advertising spend for many of our clients.

We help mission driven entrepreneurs grow 7 figure businesses quickly and sustainably through digital marketing

Struggling to get your Content, Paid Traffic and Funnels to work for your business? Use our proven process to turn prospects into customers – profitably and consistently

Over the last 4 years, the team at Aligned Digital Marketing has helped businesses around the world skyrocket their

income to over 7-figures in a matter of months. And, we’ve helped others sell out speaking events in a matter of days while making them a profit on the front end. So why does our success matter to you? Because our purpose is to help entrepreneurs – just like you – shake off the uncertainty in your digital marketing, so you can stop worrying about breaking even and start building the life changing 7-figure plus income you deserve. http://aligned.marketing

22/12/2023

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08/11/2022

If you want to be successful in the Facebook Ads industry, it's not enough to just know what you're doing.

You have to know how to do it better than everyone else.

That's where these four myths come in.

They're designed to show you how to think about your ads in a way that will make you stand out from the crowd—and bring in more customers.

👉🏻 SWIPE LEFT to learn more about these four myths!

15/10/2022

Why pay for engagement?

Because it's the fastest way to build new audiences of people interested in your business!

(And you can also build value with your existing audiences)

Think about it: Through the use of paid advertising, we have the ability to put almost any message in front of almost any person around the world

From as little as a couple of dollars per day!

And if you remember back to the only two things we need for busines:

1. An audience
2. Something to sell to them

Paying for engagement allows you to delier value to your ideal customer avatar

It also allows you to build audiences ready to make offers to

Lastly, it increases the conversion rates for your offers (free or paid) - which means it's cheaper to generate leads and sales

Are you currently running an engagement specific ad campaign right now?

13/10/2022

So, you want your business to grow...but no matter what you do it just doesn't work

Pay attention to this post as I'm going to reveal the ONLY two things you need to make sales so you can actually start growing your business

Only two things matter in business:

1. How do we grow our audience and become well-known

2. What do we sell and how do we monetise our audience

EVERY business is just these two parts...

And most of them fail because they can't get (or hold) people's attention

This is the hardest part...

Because once you've got an audience who knows you, you can sell pretty much anything to them that you know they want or need

So I'm going to give you 3 steps to grow your audience using paid engagement strategies...

Step 1: Run a Video View, Engagement or Traffic campaign targeted at cold audiences (people who have never heard of your business)

Don't think about what your call to action is going to be...instead, think 'PURE VALUE'

Test 3 content about the most pressing problems and desires of your target market

Step 2: Wait for 3-7 days and 'rotate' content by turning off the worst 3 performers and replacing them with 3 more

How do you judge performance?

Video Views: Look at the total number of views at the different 'percentage watched' columns and choose the top three videos with highest viewers in highest percentages

Engagement: Choose the top 3 ads by most engagement (simple as that)

Traffic: Look at the Link CTR and turn off the 3 lowest Link CTR's

Step 3: Repeat this for 14 - 21 days to grow a solid audience of people interested in your business

(Bonus point is you'll build the quality of your account as well)

Depending on your budget, after this time you will have a solid foundation of people interested in your business...

And then it will be time to begin monetising this audience by making offers to them

Anyone want to learn how we put incredible offers together? Comment below

12/10/2022

When it comes to generating leads on Facebook, there are three main objectives you can use:

Video View Objective - When using this objective, Facebook focusses on getting views of your video (obviously 🙂)

We want people watching our videos in these campaigns to build audiences of people interested in the product or service

These people are far more likely to convert when we retarget them with offers

Traffic Objective - This campaign sends a lot of traffic to the target website (but they typically don't convert straight away)

Like the Video View campaign, we use this to build audiences that we can make offers to at a future date

Conversion Objective - This objective is used to generate leads or even front end sales

This is the campaign we use when making offers to audiences generated from the Video View and Traffic campaigns (in addition to other audiences)

On a high level we break this down into two types of campaigns:

Prospecting - Used to build audiences (using the Video View and Traffic Campaigns among others)

Lead Gen / Sales - Used to convert the audiences into leads and customers

When combined together, these campaign types become powerful business building engines

09/10/2022

Facebook Ads can be tricky.

It can be hard to know where things are going wrong if you're not getting results.

However, there are a number of things we can adjust why this could be happening.

Let’s take a look at 5 reasons why your Facebook ads aren't generating leads.

1. Your Creative and/or Copy isn't Generating Interest and Clicks

This one's easy to diagnose, if you're getting around 1% or more link CTR the ads are doing ok, less than that and you've got some issues. Adding Curiosity and Desire into your copy and creative will make more people want to click on your ads

2. Your Offer

This one can be quick to diagnose but most businesses have trouble solving this one. The reason this can be difficult is because of the 'Curse of Expertise' - this is extremely common and occurs when you can't imagine what it's like to not know the knowledge you have (because you can't forget what you know). Bring it back to basics and make sure whatever you're offering is relevant for your audience - at their level - get this right and you'll be 'printing' money

3. Wrong Objective (Must be Conversions)

Your objective should always be "conversions" when you're trying to generate leads or sales. It's possible to get conversions from the Traffic (and other) obectives, but it won't be as effective as the Conversions campaign.

4. Budget is too small / not letting campaign generate enough data

Your ad budget is the core of your Facebook Ads campaign. Without a budget, you can't run an ad on Facebook.

And most people view it the wrong way...instead of thinking you're 'spending money' on Facebook, understand that you're actually 'buying data' from Facebook - the more data you buy, the more effective your campaigns will be

It's also important to make sure you're letting your campaign 'breathe' enough and spend enough money to buy data to reach it's full potential

When running any type of campaign, it's crucial to give it time to grow and evolve so you can get the most out of it.

5. Landing Page

If your landing page isn't optimized for conversions, you'll lose out on leads - it's that simple

You can test different types of landing page designs and styles...and optimize them to be more effective.

You should also test different copy on each type of landing page in order to see which one works best for your campaign.

08/10/2022

Are you looking for ways to take your Facebook Ads to the next level?

You can learn a lot from other industries and businesses, and the Facebook Ad Library is the place to start.

Here are 5 creative ways to unlock the benefits of the Facebook Ad Library:

✅ Learn from other industries

You can discover what works for your competitors and other industries by looking at their ads. If you love the way they've used video or images in their campaigns, you might be able to adapt that strategy for your business!

✅ Get copy and creative ideas you can adapt for your business.

Seeing what others have done with their copy or creative ideas can help inspire you to come up with your own unique way of reaching out to potential customers.

✅ Learn what is and isn't working right now...without having to pay for it.

It's easy to spend money on ads that don't perform well—but if you look at what's working in your market, it can save tons of time and money! (Hint: One way to tell if an ad is working is by looking at how long it's been running for, the longer the better)

✅ Spot trends in your market and complimentary markets.

Looking at different ad types and campaign types will help you spot trends in your market, as well as what's working for competitors in other markets that could also work for you!

✅ Funnel Mapping

See what your competitors are offering on their landing pages, or what others in your industry are doing. You can also opt in to see further into the funnel.

08/10/2022

Facebook ads are a great way to get customers in the door.

But if you're not seeing the results you want, it might be time to adjust how you're running them.

It's important to keep in mind that Facebook ads are very different from Google and other search engines.

Instead of targeting keywords or people who have already been searching for what you offer, the ads on Facebook are designed to show up in people's newsfeeds based on their interests and behaviors.

When it comes to improving your ad conversion rates, there are a few things you can do:

1. Use conversions campaign and ensure your events / pixel is set up properly (message or email us if you want our Pixel Setup Training)

2. Change what you're offering in your ads by trying a new leadmagnet or front end offer.

List out the top 3 problems and/or desires of your target market. Then create a quick checklist / guide / template that people can use to instantly (or very quickly) solve that problem or achieve that desire

3.Check your Link CTR and CTR All.

For Link CTR ideally you want this to be 1% or higher. For CTR All, we want this to be at least 3% - 5%. The way to improve these is to focus on your creative (message or email us for our swipe file) and your copy 'Hook' which is the first lines they see before having to open the preview (message or email us for our Ad copywriting program)

4. Make sure your profile image and landing page all looks professional, ideally remove (or use less) 'red flashing limited time only' things.

If it looks or feels slimy or scammy you're off track, most templates in landing page software or wordpress are just fine to use.

5. People want quick and easy - especially when they don't know who you are or haven't established a relationship with your business (which is likely since you're advertising on FB / IG).

Think about what problem or desire you're trying to help them with with your leadmagnet or offer and cut it right back to just the very first step - give them everything they need, but only for the very first step.

This makes it simpler, faster and easier.

07/10/2022

If you're having trouble getting your Facebook ads to convert, you're not alone.

We've seen tons of posts from businesses recently who are trying to run Facebook ads with no success.

They've spent money on ads that don't convert, and they're frustrated.

But it doesn't have to be that way!

Here are 5 reasons your Facebook ads aren't converting and how you can fix them:

1. You're not using a Conversions Campaign - Seems simple, but when using this objective, FB shows your ads to those who have 'converted' in the past (and highly likely to convert again in the future)

2. You're not offering something that solves a real problem or adds enough value to your target market. Make sure you're solving a REAL problem or desire for your target market

3. You're not getting people to stop scrolling and read your ads - need to fix creative and the hook for the copy. Creative get them to stop, the hook gets them to read and then click

4. Your ads, page or offer aren't building enough trust with your audience that you can actually help solve their problem or add value

5. You're asking for too much too soon or trying to solve a problem that is too large / too hard. People want fast, quick, 'instant' solutions.

22/08/2022

You've probably heard the saying, "The only advantage I want is a starving crowd" and "I will whip the pants off of all of you when it comes to selling burgers!" -Gary Halbert
But how often do you actually apply that adage to your business?
When you're creating Facebook ads, are you promoting something that your target market actually wants? Or are you promoting something that you think they want?

Here's an example:
"There was a very famous experiment done with a focus group with Sony alarm systems.

Upon arriving, the participants of the focus group were astonished when they saw Sony put the alarm system in front of them. They were also heard saying "Wow, this is amazing!" "It's like an alarm clock or whatever it is." "This is fantastic!"

At the end of the experiment, the facilitator, before ending the session, thanked the participants and said, "Okay, well, hey, you know, as a thank you for coming in and doing this focus group, you can either take this alarm clock, right and keep it or we'll give you $20."

The participants chose to take the $20 as a token of appreciation which showed that the participants didn't want or need the alarm clock."

Sometimes people will tell us what they want to hear because they want to be nice. But the only way you'll know if someone wants what you have is if they take it. Even if you offer it for free or cheap, or even just give it away, you'll know if someone wants what you've got if they accept it.

If you want more to get more ROI from your ads, make sure you promote products and services that your target market actually wants. Not just what you think they want or what they say they want.

21/08/2022

Many of our clients' businesses have exploded despite the challenges of the past few years.

In fact, we've been seizing 2022 by the horns—and you can too!

We know how difficult it can be to stay on top of your game with all the changes in the industry.

It's important to stay up-to-date on what's happening so you can lead your business through these changes and come out ahead.

Make sure you follow our socials and get on our list to get the latest updates!

Subscribe here 👉🏻 https://bit.ly/3C1eFES

20/08/2022

Growing a business is hard. There are so many things that can go wrong, and you don't want to be left floundering in the dust when your competitors pull ahead.

In this post, we'll go over 6 tools that can help you grow your client's businesses in 2022:

1. The Inevitable (Book) by Kevin Kelly

Spend 5 minutes to read the summary and you’ll have a very good grasp of the technological trends we’re seeing now and into the future

2. Applying the 80/20 Principle to Sales and Marketing

We're sure you’re aware of the Pareto principle, aka the 80/20 principle. Which is where 80% of output comes from 20% of effort (or any other variable)

You can immediately start applying this principle to your business to achieve great results!

Facebook has been sending out a heap of updates that we’re keeping up to date with.

But if you don’t have the time (or desire) to read through the updates, this Twitter post provides a great short summary

3. Avoid being thrown into ‘Facebook Jail’

Facebook has been going on a rampage of restricting and banning Ad Accounts, Business Managers and even personal Facebook Profiles from being able to use the platform to grow businesses.

Most of the time Facebook does this for no reason.

Hopefully you’ve avoided this so far but you likely know somone who hasn’t.

4. Stay organized with your content

Creating and sharing high value content is essential for growing any business. You can't really do one without the other, but it's not just about writing new posts each week or month (although that's a big part of it). It's also about making sure that you have time to write those posts, and make sure they're actually seen by your audience when they need them most. This is where staying organized comes in.

5. Branding VS Direct Marketing: Facebook offers statistics on this age old argument

Facebook commissioned a report that shared what they've found on the age-old question of branding vs. direct marketing.
The study found that "branding" campaigns are very important to run in order to maintain good results for lead and sales campaigns. In other words, you can't just go right into direct marketing without running a little branding first—it's actually important to do both!

6. The Only Two Things You Need to Create Profitable Paid Traffic Campaigns (Aligned Digital Marketing Guide)

WE originally put this guide together back in 2019, but it's even more relevant today. It's absolutely ESSENTIAL for anyone running paid traffic (or building a business) to have an Incredible Offer or Great Reputation—it's even better when you have both! Creating Incredible Offers and Great Reputations is a massive part of what we do for our clients.

Here's a quick guide to get you started 👉🏻 https://bit.ly/3C1eFES

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Gold Coast, QLD
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Website

https://aligned.marketing/

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Aligned Digital Marketing - Archived

22/12/2023

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15/10/2022

13/10/2022

12/10/2022

09/10/2022

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