Velvet Energy - Designer / Artist

Velvet Energy - Designer / Artist Graphic Designer / Creative Director
logos + branding + marketing + visuals + social media + websites + mixed media art

Photoshoot perfection. 🖤
02/10/2026

Photoshoot perfection. 🖤

For the woman who knows her business has grown… but her branding hasn’t quite caught up yet.You’ve outgrown the DIY logo...
02/10/2026

For the woman who knows her business has grown… but her branding hasn’t quite caught up yet.

You’ve outgrown the DIY logo.
The mismatched Canva graphics.
The colours you chose three years ago because they were “good enough.”
The brand that technically works — but doesn’t feel like you anymore.

This is about changing that.

The Elevated Brand Experience is my high-touch branding package for women who are ready to step into a more polished, intentional and high-end presence — one that actually reflects the calibre of the business they’ve built.

We’ll create the full visual world around your brand: your logo suite, typography, colour direction, brand styling, business card and a collection of custom assets designed to make showing up online feel beautifully cohesive.

No more reinventing your aesthetic every time you create a post.

No more looking at your competitors and thinking why does their brand look so much more established than mine?

No more shrinking a brilliant business behind branding that doesn’t do it justice.

And because this is my priority service, your project moves to the front of my creative queue so we can get your new brand out into the world sooner.

This isn’t just a new logo.

It’s the moment your business finally looks like the business you know it can be.

If you’ve been waiting for a sign to elevate your brand — this is it.

Bookings are now open for The Elevated Brand Experience.
DM me ELEVATED and I’ll send you the details + availability.

VELVET ENERGY
Branding for women ready to be seen differently.

CRUICE PROPERTY GROUP — BRAND IDENTITYThere’s a big difference between designing a logo and creating a brand that actual...
02/10/2026

CRUICE PROPERTY GROUP — BRAND IDENTITY

There’s a big difference between designing a logo and creating a brand that actually feels like a business.

For Cruice Property Group, I worked with Tiffany to create a complete visual identity that reflected the way she wanted to show up in the property space — sophisticated and elevated, but still warm, approachable and grounded.

The starting point was the logo.

We wanted something architectural without falling into the predictable real estate territory. The custom geometric mark takes its cues from structure, property and rooflines, but in a much more refined, minimal way. Paired with elegant typography and generous spacing, it gives the brand a sense of confidence and quiet luxury rather than feeling overly corporate.

From there, I developed the wider visual language.

A beautifully muted palette of stone, sand, warm neutrals, soft grey, charcoal and earthy green creates a brand that feels connected to architecture, interiors and the Australian landscape. The imagery direction continues that feeling — textural, natural, considered and slightly editorial.

But a brand identity has to do more than look beautiful sitting on a moodboard.

It needs to work.

So the identity was designed as a flexible system, with multiple logo configurations, brand marks and supporting elements that can move effortlessly across social media, digital marketing, property collateral, signage, stationery and everything else the business grows into.

The result is a brand that feels established without being stuffy.
Premium without being inaccessible.
Modern without chasing trends.
And professional while still retaining personality and warmth.

One of my favourite parts of branding is taking all the intangible things a client wants people to feel about their business — their values, personality, positioning and vision — and translating those things into something visual.

Because a great brand shouldn’t just identify you.

It should tell people who you are before you’ve said a word.

Brand identity + creative direction for Cruice Property Group
Created for Tiffany Cruice. Cruice Property Group

Some images that I captured of our old Labrador who we lost earlier this year. We miss that beautiful baby. These shots ...
01/10/2026

Some images that I captured of our old Labrador who we lost earlier this year. We miss that beautiful baby. These shots here with his sister Summer our cute King Charles / Sausage cross.

FROM THE ARCHIVES — LILYBOD ACTIVEWEAR.A little throwback to some of my design work for LILYBOD.Clean, editorial and fas...
30/09/2026

FROM THE ARCHIVES — LILYBOD ACTIVEWEAR.

A little throwback to some of my design work for LILYBOD.

Clean, editorial and fashion-led — playing with oversized typography, elegant serif details and strong campaign imagery to give the brand a more elevated edge.

I’ve always loved that sweet spot where graphic design meets fashion, photography and art direction.

Looking back at older work is funny because styles evolve, brands evolve, I’ve evolved — but there are certain things I’ve apparently always been drawn to: beautiful imagery, strong type and a little bit of attitude.

Some things don’t change.

Brand + campaign design / LILYBOD Activewear LILYBOD
From the archives.

GLOW ON THE GO Nedlands Hair Salon This is going back in the vault a little to about a year ago when I designed this fun...
27/09/2026

GLOW ON THE GO Nedlands Hair Salon

This is going back in the vault a little to about a year ago when I designed this fun brand.

A little retro. A little cheeky. A whole lot of personality.

I had so much fun creating the brand identity for Glow on the Go, a boutique hairdresser in Western Australia built around one very simple idea — amazing hair doesn’t need to take over your entire day.

The brief called for something fun, feminine and full of energy, while still feeling polished enough to represent a premium hair experience.

So we stepped well away from the predictable minimalist salon aesthetic and created a brand that actually has something to say.

Think 70s nostalgia, bold typography, warm sunset colour, playful graphics and a seriously happy little logo — all brought together into a visual identity that feels confident, memorable and completely its own.

And that’s always the goal for me with branding.

Not just a pretty logo.

A whole visual world.

Something that gives a business a personality before anyone has even walked through the door.

From the logo and colour palette through to social content, photography direction and website styling, every element was designed to feel unmistakably Glow on the Go.

Fun. Fast. Fabulous. And definitely not beige. ✌🏼

Brand Identity + Creative Direction by Velvet Energy

If your business has outgrown the DIY stage and you’re ready for a brand that actually feels like you, come talk to me.

There’s a version of a portrait where everyone’s posed and polished, and then there’s this — sand in her hair, wind doin...
22/09/2026

There’s a version of a portrait where everyone’s posed and polished, and then there’s this — sand in her hair, wind doing its own thing, laughing at something only she remembers. I’ll take this over a perfect smile any day. Grateful for the light, the location, and a friend generous enough to let me point a camera at her and just… exist. This is the kind of session that reminds me why I do this work. 🖤

Booking sessions now — link in bio if you want a shoot that feels like this.

16/06/2026

Brand designer for female entrepreneurs on the Gold Coast. Creating elevated branding and websites that attract aligned clients across Brisbane and Australia.

Congratulations to Rachel + Gary for your recent Business Excellency Award. You guys are amazing. X
28/05/2026

Congratulations to Rachel + Gary for your recent Business Excellency Award.
You guys are amazing. X

aesthetic
19/05/2026

aesthetic

Address

Robina Town Centre Drive Robina
Gold Coast, QLD
4226

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