Wild Squirrel Technology

10/10/2026

Ever found an enquiry from a month ago and thought, “Did anyone ever call them back?"

That’s rarely a people problem. More often, there simply wasn’t a system making sure somebody owned the next step.

A good CRM should take that uncertainty away. Who owns the lead? What happens next? When does it need to happen?

If yours still relies on people remembering, it might be time for another look.

If your team's losing leads to a messy spreadsheet or a CRM nobody actually uses, here's what to do about it before it costs you more.

07/10/2026

Most businesses don’t suddenly outgrow their CRM. It happens one workaround at a time.

A spreadsheet here. Follow-ups kept in someone’s inbox. Customer information written down somewhere because putting it into the system is too hard.

Eventually the workarounds become the real system.

That doesn’t always mean you need a new CRM. Sometimes the one you have just needs to be set up properly.

I’ve written about the signs that it might be time to take another look at yours.

If your team's losing leads to a messy spreadsheet or a CRM nobody actually uses, here's what to do about it before it costs you more.

17/09/2026

There’s nothing wrong with running your business on a spreadsheet. Until there is.

They usually start simply enough. Customers, jobs, quotes, maybe a few formulas. Then the business grows, more people get involved, more tabs appear, and suddenly nobody’s quite sure which version has the right information.

That’s when a handy tool can start costing you time. Follow-ups get missed, information gets entered multiple times, and getting a simple answer about what’s happening in the business becomes harder than it should be.

I’ve written a practical guide to recognising when you’ve outgrown the spreadsheet, and what the next step might look like.

How much of your business is still running on spreadsheets?

Link in the message below and in bio

09/09/2026

How many jobs are you losing because you couldn’t answer the phone?

If you’re a tradie, you can’t exactly stop halfway through a job every time the phone rings. You might be on a roof, under a sink, driving between jobs or talking to another customer.

But the person calling probably still wants an answer. And if they don’t get one, there’s a good chance they’ll just call the next business on Google.

That’s one of the reasons AI voice agents are getting interesting for trade businesses.

They can answer when you can’t, find out what the customer needs, collect their details and even book the job into your existing system.

We’ve put together a practical guide to how AI voice agents can work for tradies, what they can do, and what you should think about before implementing one.

Have a read here:
https://wildsquirrel.technology/ai-voice-agents-for-trade-services/