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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

GOOP Digital

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Australia
Geelong, VIC
GOOP Digital

GOOP Digital helps businesses grow online with digital marketing, responsive sites, SEO, & more.

Goop Digital offers honest digital marketing expertise and advice to make lives easier for small business owners. We're known for our reliability, authenticity, accountability and partnership, that's what makes us human, that's what makes us Goop. Whether we're building a custom SEO website for a local Geelong plumber or creating and managing a Google Ads campaign for an insurance broker with multiple locations across Australia, our focus on delivering dependable service and outstanding results remains the same.

14/10/2026

🏊 A great-looking website should also help your business get found.

For Luxx Pools, our SEO website development brought together web design, optimised content, search visibility and user experience to showcase their custom fibreglass pools and help potential customers find them online.

The result? A website that puts their pool projects front and centre, while 30% of their tracked keywords are ranking in Position 1 on Google.

Good SEO website development means building for customers and search engines from the very beginning.

12/10/2026

💻 Is your website still doing its job?
A good business website should make your services easy to find, your website easy to navigate and your business easy to contact. If it doesn’t, it could be time for an update.
Slow load times, poor mobile usability, outdated content, confusing navigation and weak SEO are all signs that your website may no longer be supporting your business as well as it should.

At GOOP, our website development brings together development, design, SEO and content to build websites that help businesses get found online and turn website visits into relevant enquiries.

Not sure whether you need a few updates or a complete website rebuild? Our blog covers seven signs your business website needs attention.

📖 Read the blog: https://zurl.co/UptpF

08/10/2026

📸 Two photos shortlisted, one spot in the Geelong Calendar 2027! 🎉

Our very own Santosh, one of GOOP's talented developers and a keen photographer, has had TWO of his photographs shortlisted for the same month in the Geelong Calendar 2027!

Both photos capture Geelong's iconic floating Christmas tree, and now it's up to the public to decide which one makes it into the calendar.

🗳️ Cast your vote and support Santosh here: https://zurl.co/nUq6h

Congratulations, Santosh! 👏

07/10/2026

💻 “I’m loving my website.”

Simple feedback, but exactly what we love to hear! 🙌

For Sean, we created an SEO website that brings together website development, search engine optimisation and user experience, helping his business look great online while building a stronger foundation for Google and AI search visibility.

A website should be something you’re proud to send customers to. We’re glad Sean is loving his!

05/10/2026

💻 A strong website brings together website development, user experience, SEO and online visibility.

For MAC Financial - Jamie McIntyre, we designed and custom-developed an SEO-optimised WordPress website that clearly communicates their financial services while making it easy for potential clients to find what they need.

Within weeks of going live, the new website was already ranking significantly better than the previous site.

Good website development creates the technical and structural foundation for a website that works for users, performs in search and supports the business behind it.

02/10/2026

🔎 Digital marketing doesn’t stand still and neither do we.

Google Ads is constantly evolving, with new technology, automation and campaign features changing the way businesses can reach potential customers online.

For us, staying on top of these developments is an important part of Google Ads management. Our team actively researches, tests and investigates new Google Ads features to understand how they work, how they affect campaign performance and, most importantly, whether they can deliver better results for our clients.

It’s about connecting Google Ads expertise → ongoing testing → campaign optimisation → qualified leads and conversions.

Our blog takes a closer look at one of the newest developments we're currently investigating.
📖 See what we’re keeping an eye on: https://zurl.co/b1NSW

28/09/2026

This is the kind of email we love to receive! 🙌

One of our new Google Ads clients recently checked in with Mish after a great week:

“3 enquiries this week and converted the 3. All good quality leads.”

Three enquiries. Three conversions. 🎯

It’s still early days, but we’re thrilled to see the campaign already bringing in quality leads and, most importantly, real business.

23/09/2026

A website needs to look great, but it also needs to work beautifully behind the scenes 💻✨

Our team loved bringing the One World for Children website to life, transforming the project’s concept and design into a responsive, highly functional website that showcases their services and the important work they do.

It’s a great example of what thoughtful website development can achieve, and another project we’re proud to have our name on!

18/09/2026

🔎 What does “Position 1” on Google mean these days?

For years, SEO reporting was relatively straightforward. A website ranked somewhere between positions 1 and 10 on page one of Google, and moving higher was the goal.

But Google Search looks very different today.

With AI Overviews, featured snippets, People Also Ask results, local results and other search features competing for attention, Google’s John Mueller recently acknowledged that the traditional “position 1–10” model is becoming difficult to map in a way that’s genuinely useful for website owners.

It’s another example of why SEO is evolving beyond individual keyword rankings. Search rankings, organic visibility and AI visibility increasingly need to be considered together to understand how and where a business is being found online.

These changes happen quickly. Our team keeps a close eye on developments like this so we can understand what they mean for our clients and adapt our approach as Google Search continues to evolve. 👀

17/09/2026

🤖 Is Google’s AI recognising what your business is actually an expert in?

For professional service businesses, expertise, trust and credibility play a big part in how potential clients choose an accountant, psychologist, doctor, financial adviser, land surveyor or legal firm. Increasingly, that research is also happening through Google AI Overviews and AI-powered search.

Google’s new Generative AI performance report gives us another way to understand how a website is performing. We can see which service pages are appearing in AI results, which areas of expertise Google understands, and where opportunities exist to strengthen content and improve AI visibility.

It creates an important connection between professional expertise → useful website content → SEO relevance → AI visibility → potential clients.

Our blog looks at what this reporting means for professional service businesses and how the data can help guide smarter decisions about SEO, content and AI search optimisation.

📖 Read the blog: https://zurl.co/Gz5uB

Address

Office 2/2 Mercer Street
Geelong, VIC
3220

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.goop.com.au/

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