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Boxer Brands

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Australia
Enmore, NSW
Boxer Brands

Seriously strategic branding and packaging. Joyfully effective www.boxerbrands.com.au
02 9519 9949

Self-confessed branding and packaging addicts Mark Haygarth and Gwen Blake take a refreshingly hands-on approach to running their agency. They’re closely involved in every project that passes through the studio. As a joined force, they’ve got a combination of creative and marketing know-how that ensures every project has a balanced and considered approach. They keep the number of projects taken on each year limited in order to give each of them the love and attention they need. Working alongside Mark and Gwen is a team of brilliant packaging professionals; designers, finished artists, strategists and account managers. We are united in our passion for branding and packaging and a healthy sense of fun.

06/10/2026

Three shortlist spots for the 2026 Transform Awards ANZ, and we’re pretty thrilled about this little trio.

Our work with Kimberly-Clark on Poise Intimates has been shortlisted for:
• Best Development of a New Brand Within an Existing Brand Portfolio
• Best Visual Identity from the Healthcare and Pharmaceutical Sector

And our work with Brownes Dairy has been shortlisted for:
• Best Visual Identity from the Food and Beverage Sector

Two very different briefs, both built around the same thing we love doing: finding the strategic idea that gives a brand a distinctive, compelling place in market, then bringing it to life beautifully.

A lovely bit of recognition for two projects we’re incredibly proud of, and for the brilliant client and Boxer teams behind them.

Fingers crossed for awards night. 🤞

17/09/2026

Freezer aisle meets pizza shop. 🍕

For the new Woolworths frozen pizza range, we took our cues from the classic takeaway pizza joint: checkerboards, big bold type, retro energy and plenty of appetite appeal.

The result is bright, fun and unmistakably pizza, with a design built to cut through a freezer full of sameness and make choosing your Friday-night fakeaway very easy indeed.

Bigger base. Bigger taste. Loaded.

28/08/2026

Beanz, Made Brilliantly Clear

A very satisfying refresh for one of the world’s most iconic food brands.

Across 35+ Heinz Baked Beanz and Spaghetti SKUs, we simplified the portfolio, strengthened those unmistakable Heinz assets and made the range easier to navigate on shelf.

Then came the really delicious bit. An extensive shoot brought the endless possibilities of Beanz to life, from toast and jaffles to burritos, chilli and plenty more.

A clearer, more contemporary portfolio, with a whole lot of appetite appeal.

We are very proud to see this one out in the wild. 🩵

Heinz AU & NZ

28/07/2026

Four Boxer Brands projects have been selected across four different categories in this year’s Sydney Design Awards. 🎉 BETTER FUTURE Awards

Proud to see such a diverse mix of work recognised:

✨ Coco & Lucas Gluten Free Range – Berger Ingredients
✨ Poise Intimates – Kimberly-Clark
✨ Brownes Yoghurt – Brownes Dairy
✨ Lantern Alley – Woolworths

Huge thanks to our wonderful clients for trusting us with their brands, and to our talented team for the strategic thinking, creativity and craft behind every project.

Results are announced in September. Fingers crossed! 🤞🏆

Coco & Lucas® Kitchen & Earth Kimberly-Clark Corporation Brownes Dairy Woolworths

13/07/2026

Thrilled to share that our work with 7-Eleven Australia has been awarded Silver at the Better Future Melbourne Design Awards. A huge thank you to the incredible team at 7-Eleven for trusting us with such an exciting transformation. 🧡💚❤️

07/07/2026

Designing for a sensitive category means balancing confidence with discretion.

For the launch of Poise Intimates, we created a premium design system that feels more like fashion than healthcare, helping shoppers navigate the range with ease.

Proud to partner with Kimberly-Clark Australia & New Zealand on this launch.

18/06/2026

There’s something special about creating a brand that feels like a place.

Lantern Alley was designed to transform an own-brand range into a destination shoppers could discover and return to.

Inspired by the energy of great food laneways, we built a flexible visual world anchored by bold colour, expressive typography and a lantern icon that became both the logo and organising principle across the range.

A project full of colour, flavour and possibility.

Thanks Woolworths for the opportunity to bring this world to life.

10/06/2026

A category pioneer, reimagined ✨

We partnered with Fantastic to create a more cohesive and contemporary snacking portfolio — balancing better-for-you cues with stronger taste appeal and a more engaging brand world.

A modern take on traditional artforms, vibrant flavour navigation and elevated food styling helped bring new energy to the shelf.

Swipe to see the transformation →

25/05/2026

Sometimes a brand doesn’t need a new idea.
It just needs its existing idea to work harder.

That was the opportunity with U by Kotex.

Rather than reinventing the brand, we strengthened the system already there — turning the ‘U’ into a flexible device that improves navigation, communicates benefits and creates recognition across every need state.

One symbol. Multiple meanings.
Designed to be understood in seconds.

A smart example of evolution over revolution.

See more on our website - https://boxerbrands.com.au/portfolio/ubk/

14/05/2026

Convenience stores aren’t browsing environments. They’re fast. Busy. Mentally overloaded.

So when we partnered with 7-Eleven on their food and drinks range, the challenge wasn’t just to redesign packs. It was to redesign how the whole system worked.

Using Boxology™ principles and behavioural science thinking, we created a flexible ‘Storefront’ architecture, designed to help shoppers navigate quickly, recognise products faster and make decisions with less effort.

Because in high-speed retail…

clarity wins ⚡️

Address

Suite 8, 2a Gladstone Street
Enmore, NSW
2042

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.boxerbrands.com.au/

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