Hayley Ferris Creative

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Australia
Dubbo, NSW
Hayley Ferris Creative

I help business owners get the visuals they need show up confidently and consistently. Ready to stand out for all the right reasons? Let’s chat ↓

20/10/2026

Sneak peek of a visual direction for a new brand design I've been working on lately💭

15/10/2026

What do my clients have in common? They were ready to attract premium clients, raise their prices and grow their business with a brand identity that makes them the obvious choice.

They identified the need to save time with strategic branding that does the heavy lifting for them. They were no longer interested in just a logo, they wanted a considered brand identity that showcased their value and supported where they’re headed next.

Sound like you? Get in touch.

28/09/2026

Visual direction for a company manufacturing specialised filters & shields keeping the nation's most sensitive spaces truly secure 🔒

See how the brand came to life: hayleyferris.com.au/truguide

20/09/2026

A snapshot of logo and brand identity projects across construction, the arts, technology, healthcare and more. Every one started with research, positioning and a clear point of view - because a logo alone won't build a brand, a strategy-led identity will.

What sits behind every logo I design:
→ Brand strategy and positioning
→ Psychology and brand archetypes
→ Logo design and visual identity
→ Brand guidelines, collateral and packaging

Ready for a brand that connects with your customers?

Reach out and let's cat about your project: hayleyferris.com.au

27/08/2026

New branding for TruGuide, an Australian manufacturer producing specialised radio frequency filters and shields to keep the nation’s most sensitive spaces truly secure 🔒

TruGuide needed a brand that could hold its own in a category almost entirely served by imported manufacturers, establishing itself as a credible, Australian alternative for government and defence clients where the cost of failure is measured in national security, not customer complaints.

Drawing on the Sage archetype, trusted for expertise rather than self-promotion, I built the identity around the dual meaning of TruGuide’s own product: a mark that reads as both a filter and a shield. A mixed-case wordmark and confident, humble sans serif keep the tone refined rather than loud, while a restrained, steely palette signals the quiet authority needed to win trust with procurement officers and security consultants.

The result is a brand that feels precise, dependable and authoritative, giving TruGuide the credibility to become the default name in its field through reputation. It lays a strong foundation to scale across the Australian government and defence sector without losing the understated, engineer-led credibility that earned its trust in the first place.

02/08/2026

Your brand is allowed to evolve. In fact, kinda weird if it doesn't.

When you've grown, changed your services, invested in your skills and levelled up your business, that's when it's time to rebrand.

It's not about changing everything you've built, it's about stepping into your next chapter of growth 🌱

28/07/2026

✨The rebrand effect✨

Dubbo brand designer
Dubbo graphic designer

27/07/2026

New branding for BRONTE Photography 🫶🏼

The brief was playful & energetic to reflect Bronte’s passion, but also authentic, elegant and grounded to attract clients who are ready to invest in photography as a craft, not just a service.

Dubbo brand designer
Dubbo graphic designer

22/07/2026

Sneak peek at a visual direction for a new brand coming soon...

21/07/2026

The most important question I ask before designing your brand identity...If your brand were a person, how would you describe them?

This helps us move past just the logo design and surface level brand values and dig deeper into how your brand needs to look, feel and sound.

Think of your logo like your signature, and your brand as the whole person. We need to know more about the personality to paint the whole picture 💭

Address

Dubbo, NSW

Website

https://www.hayleyferris.com.au/

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