The She-eo Agency

19/10/2026

Product founders at seven figures, this one is for you.

Revenue is up. Margin is down. Shopify, the warehouse report and your spreadsheet all show a different stock number.

This is usually the point where you stop trusting your own numbers, and it tends to arrive right before the biggest calls the business has made: a new system, a key hire, a new market.

Swipe through for what usually sits underneath it, and where to start.

Take the Commercial Assessment to see where to look first in your business. Link in bio.

07/10/2026

Paid for. Barely used. That's most HubSpot setups that stop at the login screen.

Comment 'HUBSPOT' if you'd like us to contact you and help you with this.

06/10/2026

HubSpot's default pipeline isn't your pipeline.

It becomes useful the day its stages match how your business actually sells, not the generic template every account ships with.

Comment 'SETUP' if you'd like us to contact you and help you with this.

05/10/2026

AI can't automate a workflow that's still being bridged by hand with spreadsheets between CRM, ERP and warehouse systems.

Connect the systems first. AI becomes useful the moment there's a real workflow underneath it.

Comment 'AI' if you'd like us to contact you and help you with this.

04/10/2026

03/10/2026

Writing this from a gate in Perth, on a family holiday, answering a client email I told myself would wait until Monday.

Most founders are the redundancy plan in their own business. Everyone escalates to her because nothing else has been built to catch it.

Comment 'RESET' if you want to talk about changing that.

02/10/2026

Your retail brief looks confident. The pricing checks out.

Then the buyer's counter-terms land: rebates, extended payment terms, a marketing contribution. Nobody recalculates after that.

I built a Product Pricing Calculator that shows what the order's actually worth once every term is factored in.

If you need help with working out a profitable retail brief, DM me.

01/10/2026

Correct numbers, still getting rewritten? It's rarely the price. It's the fulfillment plan behind it that a buyer's team is actually testing.

Comment 'BRIEF' if you'd like us to contact you and help you with this.

30/09/2026

An ecommerce director's CRM says one revenue number. Her finance system says another. Her warehousing platform says a third.

None of them are wrong. They're just measuring the business three different ways, with nobody reconciling them into one truth.

That's not a confidence problem. It's an infrastructure one.

DM 'NUMBERS' and I'll send you what it takes to fix it.