01/02/2013
Importance of the ‘Online World’
With over 2.5 billion internet users world-wide… what’s your excuse for not having an online presence? It is a foolproof method of increasing your customer reach over a short span of time.
According to a Boston Consulting Group that was reported by the BBC, the internet contributes to 8.3% of the UK Economy, a bigger share than any of the other G20 major countries. This means that the internet is more valuable to the country than the Healthcare, Construction or Education sectors. More than 13.5% of all purchases are done over the internet and this is projected to rise to 23% by 2016.
If you lack a website it is somewhat comparable to not having a mobile phone in today’s age!! The web is your first point of contact, when a client is looking for information and if you are not there… you are not in the game!! They will go to your competitor…
By Online presence we are talking about creating an independent identity for your business. A website helps you reach a customer who is on the other side of the world sitting on a beach having a pinacolada. That’s how powerful the tool can be.
Social media for a business can be a huge opening, as your business is put on a global platform that is viewed by more than 1000 million people!! Phew that’s a huge market…A website increases brand awareness to a huge market around the world that no other marketing tool could do.
That’s your first impression… the best one!! Spending time grooming your online existence will help in promoting your business to customers that might be looking for you but dint know how to find you. Websites let you brand and scope your business and can be grown, changed as per the market requirements and is relatively cost effective compared to other methods of marketing.
An online presence is your sales tool round the clock. It’s your mate in generating awareness, creating a customer database and creating leads. When you are sleeping your website still works… so why waste time!
The internet has answers to all your questions (usually the right ones lol). When was the last time you checked something online? Well… just now!!
This article is published by
Team iLogix, Suite 111, 134 Cambridge Street| Collingwood | VIC 3066 | Australia.
W: www.ilogixtechnologies.com.au
Disclaimer: This article does not claim ownership of any of the projects and software mentioned in the article. The scope of this article is entirely for educational purposes.
ilogix technologies (ilogix) - is a software developer, using leading technologies like dotnet, .net, php. We provide solutions like workflow management, sales territory management, sales force management, call center solutions. We have intergrated with our callcenter asterisk, 3cx. We also have exp...