Allcorp

09/10/2026

Allcorp were thrilled to attend the HIA - North Queensland Annual Awards in Cairns last week as the events Gold sponsor.

This is the 7th year in a row that we've been supporting HIA in both Townsville and Cairns and we were very proud to see so many of our building industry clients take home some well deserved awards and recognition.

A big thank you to our special guests and clients, Ian and Gayle from GLASSTECH QLD, who came along with us to see some of their own customers see national recognition for their work.

See everyone again next year!

30/09/2026

Why using AI products to write website content is a bad idea.

Minimising duplicate content has always been the number 1 rule in SEO, and it still is today.

When preparing website content, it’s hard to resist putting a few prompts into AI platforms like Claude, Perplexity or ChatGPT and ask the agents to write all of the website content. Sure, this is an easy way of being able to give you back 1,000 words for each page of your website. But where does AI get these words from?

AI is not a creative. It doesn’t come up with new ideas. Instead, it bases what it thinks it knows on other websites on the internet. While this is a simple process for getting content for your new website, it’s actually just regurgitating content it has found elsewhere.

All of a sudden, every building company or accountant on the internet will have much the same wording on their website. This is problematic because when Google (and other search engines) crawl through a website, they compute an overall score of the website and use this score to determine whether best SEO practice is being used. If they pick up on duplicate content being displayed, and they will if AI was used to write the website, they will discount the total score. This will then impact on the search engine ranking in a very negative way.

In a world where AI is used so much, it is becoming increasingly easier to spot both artwork and content that hasn’t been produced by a human. And that’s for us to see, imagine how much the AI agents can see and how fast they can evaluate if a website is produced with AI content.

Allcorp, as a creative agency, believe that AI certainly has a place, but it shouldn’t be used to do everything. It is a tool that can speed up many aspects of our normal routine, but it will never be able to create and it shouldn’t be relied upon to do so.

So where do we get all of the wording for our website projects? Simple. We write it. Every website package from us has professional copywriting as standard. And we’ve been providing copywriting with our website projects for almost 27 years.

While we’ve noticed that, ironically, many agencies and freelance website designers have resorted to using AI to do their creative work, this shouldn’t be normal practice. If the duplicate content issue doesn’t convince you of the dangers of using it for website copy, surely having a website presence that says the same thing and looks the same as your competitors’ websites is something you wouldn’t want either.

25/09/2026

New website launched September, 2026
- Fibreglass Composite Supplies, Cairns
Links in comments

The first part of our project with our new client was to design their logo and branding, which was completed earlier in the week. As part of a bigger website development project, we've now completed the website design component with this custom-coded HTML/CSS static website.

Our skilled website designer has also created the templates that will be used for the short and long description of the custom-developed eCommerce platform. Not using premade templates like the less-experienced Cairns website designers, we custom-code all of our products.

The next part of this project is for our website developer to start the integration of their custom PHP coded eCommerce pages where the client will be able to manage their products, inventory and orders while website users will be able to browse through products and buy online with secure Stripe payments.

You can read our full report on this project at the link in the comments.

23/09/2026

New branding package designed September 2026
- Fibreglass Composite Supplies, Cairns

Not only is this a new Allcorp client, it is also a totally new business. We're helping the business owners establish themselves as an online marketplace for products specific to the carbon fibre, fibreglass and other composite associated products.

With a lot of development work to do and a new website design project also underway, we needed to establish some design rules and design their branding guidelines.

It is important for a business to remain consistent with how they appear and our branding package sets out the handbook of what fonts and colours are also used in conjunction with their new logo.

You can read our report on this new project at the link below:

https://tinyurl.com/ynnyvcb8

22/09/2026

New Google Ads campaign published September 2026
- Edmonton Veterinary Clinic
www.edmontonvetclinic.com.au

For the last 5 years we've been working alongside Edmonton Veterinary Clinic on all of their marketing. From their custom-coded website, the photography, videography and content, we've been helping customers find their business. They have also been enjoying excellent reach through our YouTube advertising management where we have connected their video promotion with over 400,000 local pet owners.

With the business growing, helped by the marketing push we've been doing, the business has been busily building their new, purpose-built clinic and are almost ready to move in.

Wanting to market their move along with their new clinic Open Day, we've opted to utilise our knowledge of Google Ads to broadcast this message to a targeted audience.

You can read our report on this new project at the link below:

https://tinyurl.com/2ptw2mt8

04/09/2026

01/09/2026

The HIA Awards for Cairns, Townsville and the NQ region are coming up.

We’re looking forward to handing out some awards to the best businesses in the local building industry!

Since 2019 Allcorp have been Gold Sponsors for both the Cairns, Townsville and NQ Housing Industry Association Awards and we’re back at it again this year when Cairns hosts the 2026 awards night next month.

We chose to partner with HIA in all of North Queensland to get behind a great event, support the building industry and our clients. With many valued Allcorp clients working in the building and construction industry, from volume builders, boutique renovators, kitchen and bathroom manufacturers and associated trades industries, it’s more like an end-of-year get together with our customers.

Every year we see the cream rise to the top in the local building industries in Cairns & Townsville when the HIA Awards recognise the best in the business. As Gold Sponsors we have the privilege of being able to get up on stage and hand out multiple awards to winners in various categories.

As one of the busiest marketing agencies in the North Queensland region, we are strong believers that if a building company wants to have the opportunity to work on an award winning project, they need to first have their marketing properly in place to attract an award winning project customer.

First impressions count and, more often than not, it is a business website that is the first impression a potential client will have. And that’s where we come in! As an award winning website design agency, we specialise in designing custom websites that are built to attract attention and encourage communication from your next customer.

By not using templates and AI products to do the design work, our creative team are always at the forefront of the website design industry and specialise in making businesses look their best online. This gives our clients the best chance of landing new projects and encourages potential customers with award winning projects in mind to reach out and start the conversation.

We wish all of the entrants from across North Queensland the best of luck at the HIA Awards in early October and are looking forward to having a drink (or three) with our clients and other business leaders in the construction industry.

28/08/2026

New website launched August, 2026
- DSB Assurance, Cairns
www.dsbassurance.com.au

This is another new Allcorp client who noticed our business name associated with many of the local corporate, construction and mining companies they were consulting with. Considering the design quality of our custom-coded website products when compared with the template/AI websites being produced by the others, it was easy to choose who they wanted to work with.

We custom-coded this new website design with a focus on making it clear as to what the business does and who they want to work with and our copywriter was instrumental in preparing all of the website content. We have also developed a custom lead generation form which, coupled with the more search engine friendly nature of Allcorp produced websites, will be the real test of how well the website is performing.

You can read our full report on this project at the link below.

https://tinyurl.com/5hx83sj5

25/08/2026

New Google Ads campaign published August 2026
- Redlynch Cleaning Services
www.redlynchcleaning.com.au

The final component of our project with Redlynch Cleaning Services is to get their Google Ads campaign established. Having completed their custom website design last week, and built to the usual design quality that our websites are renowned for, there was no point keeping such a beautifully designed website a secret.

Our Google Ads campaign for Redlynch Cleaning Services is managed through our Google Partners portal which provides us with advanced tools and metrics to play with to get the most out of our ads account. The management expertise we bring to Google Ads is based on decades of experience working with the platform as the first Google Partner in all of North Queensland.

The outcome of this experience is that our Google Ads clients get a superior marketing service while also minimising on unnecessary clicks. By working with our experienced Google Ads team a business will be assured they are getting the absolute maximum performance for their Google Ads marketing.

You can read our report on this new project at the link below:

https://tinyurl.com/4tc2dnhp