Stepps

23/02/2026

Introducing Warwick Williams' new website - wwre.com.au

Congratulations to David Frisina, Conor Allen and Warwick Williams at Warwick Williams Real Estate

If you want a trusted team that will give you sound advice, with a track record of results for Australia’s most notable real estate brands, contact us to get your new website project underway - www.stepps.com.au.

20/01/2026

Introducing Bond Property's new website - bondproperty.com.au

Congratulations to Paul & Elspeth Turner at Paul & Elspeth Turner - Bond Property

If you want a trusted team that will give you sound advice, with a track record of results for Australia’s most notable real estate brands, contact us to get your new website project underway - www.stepps.com.au.

13/01/2026

Introducing Merrifield Real Estate's new website - merrifield.com.au

Congratulations to Jeremy Stewart, Carly Szczecinski, Bianca Wolfe, and the team at Merrifield Real Estate.

If you want a trusted team that will give you sound advice, with a track record of results for Australia’s most notable real estate brands, contact us to get your new website project underway - www.stepps.com.au.

20/11/2025

Digital marketing and technology are typically the first things real estate agents cut when the market gets tougher. Or worse, they’re the first things agents blame. But here’s the problem: if you never measured your marketing when times were good, how do you know what to cut when times are tough? How can you blame something you never actually tracked?

This is where the gap widens. The agents with data get stronger. They love down markets. The agents without data make emotional decisions that often cut what’s working and keep what isn’t.

"I love down markets." These were the words used by one of Australia's top agents in a meeting we had recently. Not because they're contrarian. Not

06/11/2025

How much of the "AI" flooding our industry is actually just expensive human labour with a trendy label slapped on top?

I had a conversation last week with a real estate business owner who was thrilled about their new social media advertising platform. "It's completely

31/10/2025

Before you sign that contract design and build your new website, ask yourself one final question...

Will this redesign make my business more money, or will it just make me feel better about my website?

Because $4.1 million later, BOM learned that “modern and sleek” doesn’t mean much when it stops doing the job it was built for.

Read on:

Four days. That's how long it took for Australia's Bureau of Meteorology to turn a $4.1 million website redesign into a public safety crisis. On October

23/10/2025

Why do multi-office real estate websites fail?

👎 They're not optimised for search engines (traditional Google search + AI search)
👎 They're technical builds rather than strategic assets
👎 They're designed as a 'one size fits all', hampering the 'fast runners' within the group

These (among other) reasons are why offices and agents build their own websites, which creates even more disconnect from the rest of the group.

Many times, website providers and internal IT teams approach these projects as technical builds rather than strategic assets. The "utility" mindset treats a website as something that simply needs to exist - a digital brochure that ticks boxes for each stakeholder. Each office gets representation. Each division gets visibility. The technical requirements are met, the project is delivered, and everyone moves on.

What's missing is strategic architecture designed for long-term authority building. The question shouldn't be "how do we build a website that accommodates all our offices and departments?" but rather "how do we structure our digital presence so every office, agent, and department contributes to building one powerful, authoritative platform that compounds in value over time?"

That distinction makes all the difference.

If you're a marketing team within a multi-office group (small or large), don't start your next website project without reading this first:

For real estate groups managing multiple offices across different locations, website strategy and forward planning have become increasingly complex.

17/10/2025

"Google is dying. You should be optimising for AI search."

Hearing this comment would raise some serious concerns for real estate businesses with strong visibility across Google search results. And it's a comment being thrown around at real estate conferences and in training rooms nationwide. But the good news is... It's plain wrong.

Here's the rub...
1. Google search is growing (AI search adoption has stalled)
2. Google search is where AI search tools pull from

The more authoritative your website is (in the eyes of Google), the more likely you'll win the AI search visibility race. That is not changing. But what is changing is how Google's search platform works and it pays to be aware of recent changes and what's to come. Because it's all good news for real estate businesses that are already profiting from a strong Google search ranking.

Read more:

Before we talk about Google AI Overviews, let's establish something fundamental: Google is likely your biggest source of new business that doesn't come

10/10/2025

Every real estate agent knows where buyers and sellers make their final decision. But where does their journey actually begin?

More importantly, could you be there when it does?

The answer depends on which customer you’re talking about. Because buyers and sellers don’t start their journeys in the same place, don’t ask the same questions, or use the same channels to find answers.

Most agencies enter both conversations far too late – when buyers compare properties on portals and sellers compare agents. But there’s an entire phase before that. A research phase for sellers. A discovery phase for buyers. A trust-building phase for both.

What if you were already known instead of waiting to be compared? What if you met customers – buyers and sellers – at the beginning of their journey, not the end?

That’s interception.

And it might be the most important strategic shift your business needs.

👇 👇

Every real estate agent knows where buyers and sellers make their final decision: at the appraisal appointment or at the open home. But where does their

03/10/2025

“Our social media ads for seller leads just aren’t performing like they used to.”

It’s a statement we’ve heard from marketing managers and agency principals across Australia repeatedly over the past 12 months. The conversations are remarkably consistent:

“We’re spending more to get the same results we used to get for half the budget.”
“The leads we’re getting just don’t seem as qualified as they were two years ago.”
“Is it just us, or are you seeing this with other agencies too?”
The answer: It’s not just them.

This isn’t an isolated problem affecting a handful of agencies. Across our network of 15,000+ agents in Australia, we’re hearing the same story, backed by the same pattern in the data. Social media campaigns targeting potential sellers require more budget to achieve the same outcomes – or in many cases, achieve diminished results despite increased investment.

When social media performance declines, many agencies naturally pivot to Google Ads. The logic is sound: intent-based marketing should work better for high-consideration decisions like selling a home. But here’s where it gets interesting: most agencies are making a critical targeting decision that significantly impacts their results and costs.

If you’re experiencing declining performance from social media seller campaigns, you’re not alone – and there’s an alternative approach that our data suggests is worth exploring.

Read the full article:

"Our social media ads for seller leads just aren't performing like they used to." It's a statement we've heard from marketing managers and agency

30/09/2025

Introducing Alexander Real Estate's new website - alexanderrealestate.com.au

Congratulations to Steve Alexander, Terrie Waters, and the team at Alexander Real Estate - Steve Alexander.

If you want a trusted team that will give you sound advice, with a track record of results for Australia’s most notable real estate brands, contact us to get your new website project underway - www.stepps.com.au.

11/09/2025

With AI tools like ChatGPT becoming more popular, many real estate professionals are wondering how this affects their digital marketing strategy. New research tracking millions of users provides some surprising insights.

Here's what the data reveals about how people actually search - and what it means for how potential clients will find you -

With AI tools like ChatGPT becoming more popular, many real estate professionals are wondering how this affects their digital marketing strategy. New