22/07/2026
๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ป๐ถ๐๐ฒ๐ ๐๐ต๐ผ๐๐๐ฎ๐ป๐ฑ๐ ๐ผ๐ณ ๐ฝ๐ผ๐๐๐ด๐ฟ๐ฎ๐ฑ๐๐ฎ๐๐ฒ ๐๐ผ๐ถ๐ฐ๐ฒ๐.
UQAPS (The University of Queensland Association of Postgraduate Students) exists to represent, support and connect one of Australia's most diverse student communities. When they partnered with Viabrandยฎ, the opportunity was to create a brand that reflected that sense of belonging while strengthening recognition across every touchpoint.
Working closely with the UQAPS team, we developed a strategic brand identity that celebrates connection, advocacy and community. From the visual identity through to the supporting brand assets, every element was designed to create a welcoming, student-led brand that empowers postgraduate students and supports the organisation's long-term vision.
The result is a cohesive brand that helps UQAPS engage its community with greater clarity, consistency and confidence.
๐ฆ๐ฒ๐ฒ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐น ๐๐ถ๐ฎ ๐๐ต๐ฒ ๐น๐ถ๐ป๐ธ ๐ถ๐ป ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐๐ ๐