Obscurio & Co.

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Brisbane, QLD
Obscurio & Co.

Helping small niche businesses find, capture and celebrate what makes them unique.

01/08/2026

Impulse op shop trip + best friend = bulk treasures ✨

30/03/2026

I've barely had time to breath this year- I've somehow managed to schedule just a TOUCH too much work at the same time (miraculously, all amazing book-ish brands?!)

What better time is there to take on even more? Late last year I signed up to House of Gai's AI Branding Masterclass course. I wanted to to tip my toes into AI and see how the technology could be used in the brand strategy and identity design process.

There's a BIG OL stigma in design circles- nobody wants to talk about the robots taking over, much less admit to using their technology. Most creatives I see have a blanket 'absolutely not' stance and believe putting their heads in the sand will mean the issue passes us over. I (personally) don't think thats very likely so have looked to try and educate myself on whats available so I can best leverage it as a tool (not a replacement of me).

Having just finished up the course, I've learnt so much and wanted to share my thoughts on AI as a competitor AND as a collaborator.

I asked AI to create some visuals of 'the future of graphic design' and was surprised to see see these nature-fueled hallucinations in the mix. Maybe the future is a little different then we think?

//Image Description in comments.

➡️ Read the full article (and see the brand I created!) here:

https://obscurioand.co/blogs/journal/adventures-in-ai-branding-design?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_69ca1104380fd162b26db3ea

07/01/2026

Second hand wins over the last month, because sometimes I’m more then just a brand designer!

01/12/2025

// Curious People 10.

This month's Curious Person is Amber Ladd (from Read Only Studio ), a creative director and fellow brand designer. Together, we explored the theme of 'A Designer Wishlist' where, frankly, we combined forces to create our ideal shopping wishlists. It's true- sometimes the simplest idea is the best!

You can see an interview with Amber and see our collaborative Pinterest board here-

https://obscurioand.co/blogs/journal/curious-people-amber-ladd?utm_content=sked_692e141850a8c43045e554e3&utm_medium=social&utm_name=sked&utm_source=facebook

26/11/2025

Lush, textured brand illustrations 🤝 continuous photographer carousel graphics (here created as part of the Heartstory Photography rebrand).

See the full brand here-

https://obscurioand.co/pages/heartstory?utm_content=sked_69277c98e3ddf162d3805922&utm_medium=social&utm_name=sked&utm_source=facebook

25/11/2025

An Australiana brand inspo is possible beyond flora and fauna- these textures (created for Heartstory Photography are inspired by rippling water, scribbly gum bark and even mineral-dense rock formations.

Part collage, part background texture- these assets are perfectly primed for use across social media, the website and various documents.

See the full case study here- https://obscurioand.co/pages/heartstory?utm_content=sked_69262b182d42494241b8f30f&utm_medium=social&utm_name=sked&utm_source=facebook

24/11/2025

When designing social media templates for family photographers Heartstory Photography, it was especially important that the designs balanced the primary visual- the photography!

By creating a colour palette around the natural tones featured in outdoor shoots, the templated graphics can seamlessly work with surrounding imagery without distracting or overwhelming content.

See more of the brand here-

https://obscurioand.co/pages/heartstory?utm_content=sked_6924d99833e19ba29516f7d8&utm_medium=social&utm_name=sked&utm_source=facebook

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Brisbane, QLD

Website

http://www.obscurioand.co/

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