VinCreative

VinCreative 100% Australian owned, developed and supported DTC Winery Software. We provide a level playing field

27/08/2026

We’re excited to welcome The Apple Thief to the vinCreative platform using our Square integration.

Crafted in Batlow, NSW from 100% orchard-grown fruit, The Apple Thief has built a brand around real cider, authentic experiences and a beautiful orchard-to-glass story.

Now live on vinCreative, their new digital platform brings together ecommerce, cider club growth, bookings, customer capture and online storytelling — helping more people discover, taste and return.

At vinCreative, we love working with producers who have a genuine story to tell and a clear opportunity to grow across cellar door, online sales and membership.

Congratulations The Apple Thief. We’re proud to be part of the next stage of your growth. Visit the site at https://www.theapplethief.com.au/

Customer discount roles can now be assigned directly in vinPOS.While completing a cellar door transaction, your team can...
19/08/2026

Customer discount roles can now be assigned directly in vinPOS.

While completing a cellar door transaction, your team can now assign the correct customer role when:

👤 Signing up a new customer
✏️ Editing an existing customer profile

The customer’s role can then determine the appropriate pricing and discounts across POS, ecommerce and wine club sales.

That means your team can recognise a member, trade customer, VIP or other customer type at the moment they are serving them—without leaving the transaction or fixing the pricing later.

Faster sign-ups. Correct discounts from the first order. One consistent customer profile across every sales channel.

Bulk LINE ITEM discounts are now live in vinPOS.Apply a discount to an entire product group directly from the checkout—w...
11/08/2026

Bulk LINE ITEM discounts are now live in vinPOS.

Apply a discount to an entire product group directly from the checkout—without adjusting every line item individually.

In just a few clicks, your team can:

🏷️ Choose a product group such as wine, food or merchandise
📉 Set the discount percentage
✅ Apply it across all eligible items in the order
🛒 Choose whether newly added qualifying items are included

It makes mixed-order discounts faster to process, easier to manage and more consistent across your cellar door team.

Less manual adjusting. Faster service. Easier reconciliation.

See more. Act faster.The new Live Sales Dashboard in vinPOS gives your team a clear view of how sales are tracking—witho...
03/08/2026

See more. Act faster.

The new Live Sales Dashboard in vinPOS gives your team a clear view of how sales are tracking—without waiting for an end-of-day report.

From one screen, you can:

📊 Compare sales across today, 7 days and 4 weeks
🍷 Filter performance by operator, channel and terminal
⏰ Identify the busiest trading hours
🏷️ See discount activity at a glance
🛍️ Understand sales by product type

Whether you’re reviewing cellar door performance, checking a busy event or planning your next roster, the information you need is now right there in POS.

Simply open the dashboard from the graph icon in vinPOS.

More visibility. Better decisions. Faster action.

29/07/2026

We’re excited to welcome Hollick Wines to the vinCreative platform.

A name synonymous with quality, innovation and the Coonawarra region, Hollick Wines is now live with a digital platform designed to support stronger online sales, richer customer experiences and smarter wine club growth.

At vinCreative, our focus is helping wineries connect the full journey — from website and ecommerce through to POS, customer data, memberships, marketing automation and growth.

It’s great to see another leading Australian winery investing in a more connected digital future.

Congratulations to the Hollick Wines team. We’re proud to be part of the next stage of your growth. Visit the website at https://www.hollick.com/

🍷 Wine Club ordering just became a whole lot smarter.We've just released one of the most flexible Wine Club enhancements...
22/07/2026

🍷 Wine Club ordering just became a whole lot smarter.

We've just released one of the most flexible Wine Club enhancements yet...

Pack Sizes now count towards Wine Club minimums.

That might sound like a small change—but it unlocks a huge number of new possibilities for wineries.

Instead of forcing members to choose every bottle individually, you can now build a much more engaging Wine Club experience using curated packs alongside individual wines.

Here's what you can now do:

📦 Offer curated mixed packs that count towards club minimums

🍷 Let members mix packs and individual bottles in the same club order

🎁 Create seasonal, promotional and member-exclusive packs

⭐ Offer premium upgrade packs for reserve or museum wines

🛒 Help members complete their minimum with convenient top-up packs

📈 Move strategic or slower-moving wines by including them in curated "member favourites" packs

The best part?

Members get the flexibility to customise their order without awkward quantity increments or pack-only restrictions, while wineries gain more control over merchandising, inventory and the overall club experience.

Whether you're building:

A Winter Reds Pack
A Cellar Door Favourites Mixed 6
A Reserve Upgrade Pack
A New Release Discovery Pack
Or a Member Favourites Collection
..they can now become part of your Wine Club selection, not just standalone products.

We're continuing to invest in making Wine Clubs more profitable, easier to manage and far more engaging for members.

How would you use pack-based selections in your Wine Club?

🍷 NEW: Compulsory Wine Product InclusionYou can now define specific wines — and minimum quantities — that members must i...
15/07/2026

🍷 NEW: Compulsory Wine Product Inclusion

You can now define specific wines — and minimum quantities — that members must include when joining or renewing a Wine Club.

For example, you could require every member to include 6 bottles of your Estate Chardonnay, ensuring your flagship wines remain at the heart of your club while creating a more consistent experience for members.

Why wineries will love this

✅ Feature your most important wines in every club shipment

📦 Improve inventory planning and demand forecasting

📈 Increase visibility and sell-through of priority wines

💰 Create more predictable recurring revenue

👥 Set clear expectations for members from day one

This feature is ideal for wineries looking to:

Build stronger club identity around flagship wines
Support new vintage releases
Increase allocation of key products
Simplify club management while maintaining flexibility

As always, our goal is simple: help wineries create smarter Wine Clubs that are easier to manage, more profitable, and deliver a better experience for members.

What wine would you make compulsory in your club? 🍷👇

08/07/2026

Most breweries, distilleries and hospitality venues have already solved the hard part.

They've got customers walking through the door.

They're taking payments through Square.

They're creating great experiences.

But what happens after the customer leaves?

That's where a lot of revenue gets left behind.

We're excited to announce that breweries, distilleries and venues using Square can now leverage vinCreative's ecommerce, club and CRM capabilities directly off the back of their in-venue sales.

✅ Capture customer data at POS
✅ Build memberships, clubs and subscriptions
✅ Sell merchandise, mixed packs and special releases online
✅ Trigger personalised follow-up emails and campaigns
✅ Reward loyal customers across venue and ecommerce purchases
✅ Create a single customer view across every touchpoint

Imagine someone enjoying a tasting paddle, brewery tour or bottle purchase today...

Then receiving a personalised offer next week.

A members-only release next month.

And becoming a long-term club member over time.

The venue sale shouldn't be the end of the customer journey.

It should be the beginning.

Square does an incredible job at helping venues transact.

vinCreative helps turn those transactions into relationships, repeat purchases and long-term customer value.

If you're a brewery, distillery or hospitality venue using Square and want to unlock more revenue from the customers you already have, let's have a chat.

Everything you need to help grow your venue.For years we've watched wineries, breweries and hospitality venues juggle mu...
01/07/2026

Everything you need to help grow your venue.

For years we've watched wineries, breweries and hospitality venues juggle multiple systems just to manage the customer journey.

One platform for bookings.

Another for POS.

Another for memberships.

Another for email marketing.

Another for ecommerce.

And somewhere in the middle, valuable customer data gets lost.

That's why we've continued building vinCreative around a simple philosophy:

👉 Attract
Create more touchpoints with AI-powered marketing, content and brand assets.

👉 Capture
Connect bookings directly into your venue ecosystem with seamless integration between Now Book It and vinPOS.

👉 Sell
Deliver personalised pricing, memberships, loyalty rewards and wine clubs across POS, ecommerce and CRM from one customer profile.

👉 Automate
Turn transactions and customer activity into automated follow-up communications, tasks and campaigns through vinFlow and Klaviyo.

👉 Grow
Work with a local team that understands hospitality and helps you continually improve results.

The goal isn't just to give venues more software.

It's to create one connected ecosystem that helps businesses attract more customers, sell more effectively, build stronger relationships and generate more repeat revenue.

One platform. One team. Real growth for your venue.

Whether you're a winery, brewery, distillery, restaurant, cellar door or hospitality venue, every customer interaction should work together—not in silos.

24/06/2026

🍷 No more "I'll sort it out later" moments at the cellar door, brewery, distillery or restaurant.

One of the most requested features from venues is now live in vinCreative POS.

✅ Split Orders

But not just basic bill splitting.

With the latest update, your team can now:

• Split by individual items
• Split by payment amount
• Allow guests to pay just for their drinks while keeping food on the table tab
• Let customers pay as they go throughout their visit
• Allow guests to leave early and settle their portion without disrupting the rest of the group
• Maintain member and wine club pricing even after an order is split
• Apply discounts correctly across split transactions
• Keep reporting and customer records accurate across every payment

For wineries, breweries and hospitality venues, this removes a lot of the friction that happens when groups, tastings, meals and memberships all come together in a single transaction.

The best POS systems shouldn't just process payments.

They should make it easier to deliver great customer experiences while keeping your customer data connected for future sales and marketing.

Another step forward in bringing together POS, memberships, wine clubs, ecommerce, bookings and CRM into one connected platform.

Because the easier you make it for customers to buy, the more likely they are to come back.

Address

Level 1, 4 Clunies Ross Court
Brisbane, QLD
4113

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300633900

Website

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