16/09/2026
Brand Identity x Direct Trophies & Awards.
After years of trade, Brisbane based business directtrophies.com.au sought after a refreshed brand identity that reflected their recent growth & success.
Stepping away from cliche iconography, we landed on a subtle solution of utilising negative space in a ‘D’ shape - promoting their key selling point being trophies & awards, direct to you.
Strong visual identities utilise brand elements in all sorts of ways, and in this case, the icon can be used in pattern shapes across all sorts of packaging and prints.
We are proud how our design work can impact our clients and their businesses.
Providing tools such as brand guidelines is critical for brand longevity. One document that contains all the information needed to keep the brand on track.
The team at Direct wanted to step away from their ‘cliche’ logo. A before and after showcases the progression that we were able to provide whilst still remaining faithful to the businesses core service offering.
The rebrand and logo redesign was a crucial exercise, as a refreshed website was already in the works. We were able to create the brand with eCommerce in mind, providing file outputs for all touch points.
A bold and cohesive colour combination was chosen to help bring the new brand to life.
Simple and modern was the approach to our choices for typography, ensuring the brand would stay professional no matter the situation.
