Greenhat

11/10/2026

Before you sign off on a cheaper offshore quote, look closely at what it leaves out. Extra revisions, overnight delays and fixes after launch never appear on the invoice, but you still end up paying for them. If the build goes wrong, sorting it out across borders is slower and harder, especially if someone else holds your code, hosting or logins. And if your site handles customer data, the privacy liability can stay with you, wherever the work was done.

Read this blog before you commit: https://www.greenhat.net/blog/offshoring-your-website-isnt-always-the-saving-it-seems

Offshoring your website can save money, but the hourly rate isn't the whole picture. An honest look at where offshore development works and where the risks sit.

05/10/2026

Cloud bills have a way of creeping up even when your traffic hasn't changed. Old backups, unused storage and oversized servers can all keep charging in the background long after anyone needed them. Our latest blog post covers what to check and how to keep it under control.

https://www.greenhat.net/blog/why-your-cloud-bill-keeps-creeping-up-even-when-your-traffic-hasnt

Cloud costs don’t always rise because a business is growing. They often creep up through unused resources and pricing habits nobody revisits. Here is what actually drives it.

27/09/2026

More searches are ending without a click. In the first four months of 2026, 68.01% of Google searches ended without a visit to any website (SparkToro, using Similarweb data).

If your impressions are up and your clicks are flat, this could be why: https://www.greenhat.net/blog/zero-click-search-what-it-means-when-most-searches-never-reach-your-website

20/09/2026

When our time tracking vendor put our subscription fee up 10x with three weeks’ notice, switching to a cheaper alternative would have been the easier choice, but here’s why we built our own system instead.

https://www.greenhat.net/blog/a-10x-price-rise-taught-us-when-to-build-instead-of-buy

Not every subscription hike means switching vendors. Here's how to tell when building your own system is the smarter move, and when it still isn't.

13/09/2026

Standard product pages are built for shoppers who already trust you. A lot of the traffic landing on them now doesn't, especially with more ad spend going straight to the product page instead of a proper landing page.

Read more here: https://www.greenhat.net/blog/the-cold-traffic-product-page-structure-why-a-standard-pdp-doesnt-always-work

06/09/2026

Australia's accessibility standard changed to WCAG 2.2 back in April 2025, and most business websites still haven't caught up.

The average homepage now carries over 56 accessibility errors, most of them from ordinary things like missing alt text and unlabelled forms. We wrote about what changed and how to check your own site in under an hour: https://www.greenhat.net/blog/is-your-website-actually-accessible-the-rules-changed-and-most-sites-havent-kept-up�

Australia's web accessibility standard changed over a year ago, and the latest global audit found accessibility errors on 95.9% of home pages. Here's what changed and what to check.

03/09/2026

Conversational AI search is only as good as the content behind it. Six practices that determine whether it actually works for your visitors: https://www.greenhat.net/blog/making-conversational-ai-search-work-for-your-visitors

24/08/2026

A good AI demo doesn't mean much if nobody mapped the workflow it needs to live in. That gap is where many AI projects stall.

We put together a handy PDF checklist covering the eight stages that take an AI project from idea to a system the business can actually rely on. Download for free here: https://www.greenhat.net/blog/ai-implementation-checklist

Use this checklist to move an AI project from idea to a working system, covering workflow mapping, integration, piloting, ROI and governance.

24/08/2026

If your customer or inventory data is spread across three systems that do not talk to each other, that is an AI conversation worth having before you spend money on any tool.

We wrote about what AI ready data actually looks like and the questions worth asking before your next AI investment here: https://www.greenhat.net/blog/why-your-business-data-is-the-foundation-of-any-ai-project

AI doesn't fail quietly with bad data. It scales the problem. Here's why the quality and structure of your business data will determine whether your AI investment actually pays off.

18/08/2026

A proper discovery phase is what separates projects that deliver from ones that quietly drift off track. We scope and price ours separately for exactly that reason.

Read more: https://www.greenhat.net/blog/why-the-best-web-projects-start-with-discovery

The best web and software projects share one thing in common: a thorough discovery process before development begins. Here's what that looks like and why it matters.