Cost Center

25/09/2024

Troubleshooting UA 101: Notice a rising CPI but little to no growth in LTV? Here are some potential causes of it! Let's get your next action plan for UA optimisation now.

05/03/2024

Launching Attribution+ Plan! 🚀 Unlock the full solution for and analytics to scale up your .
Starting from USD199/mth. Best for indie studios.

Sign up today > https://www.costcenter.net/attpluslanding

17/11/2023

💡 Asking the right questions is crucial to get accurate, actionable insights for your growth strategy. So start asking these instead!

12/09/2023

isn't just about matching 3 of the same kind. Adding to the game mechanics is almost mandatory to make your game stand out. Here are 5 match-3 games that have a huge following. Read on!

https://www.costcenter.net/post/top-match-3-games

What makes Match-3 games fun and addictive? Here are 5 games with different match-3 mechanics that are having huge following!

08/09/2023

Part 2 for Best Practices is here - covering , and . One of the biggest tips of all - A/B test your creatives. Let the numbers show you what your audience prefers.

PS: Use Cost Center's creative feature tagging to better compare performance of ad assets using unique attributes.

https://www.costcenter.net/post/campaign-best-practices-mintegral-tiktok-applovin

04/09/2023

US dominates the mobile app subscription market by 51.3%. Setting the right price for your in-app subscription can help to balance churn and LTV! Here are some insights on weekly/monthly/annual subscriptions.

Source: Adapty - State of in-app subscriptions in the US 2023

22/08/2023

(1) Only about 5% of your ads generate a majority of app revenue. (2) Unity campaigns for Android & iOS utilise different best practices.

Read on to find out how you can optimise your , & ads to have better campaign performance!

https://www.costcenter.net/post/campaign-best-practices-google-facebook-unity

We always hear from UA managers or Creative designers that it’s hard create the right creative to have a successful campaign. Having the right expertise aside, each ad network has its pros and cons with varying performance depending on the metrics you might be optimising for.

17/08/2023

The top game advertiser on Play Store has >7k ad creatives to target a broader audience. Discover which are the popular ad networks for App Store/ Play Store and the volume of ad creatives for some top gaming apps!

Source: MobileAction - Mobile Ad Trends Q2 2023

14/08/2023

Start tracking your events with AARRR framework in mind - Acquisition, Activation, Retention, Referral & Revenue! Onboard Product team to easily visualise "level_start", "level_end events" and "ad_revenue" using Level Analytics to enhance the personalised gaming experience.

Reach out to us if you'd like to learn more about events tracking!

https://www.costcenter.net/post/importance-of-events-tracking-for-mobile-games

With game designers and data analysts trying to learn about the players’ behaviours, it’s essential to track the right events and collect the right data that is meaningful. By tracking the right events, studios can better optimise the user experience, increase stickiness within their app, measur...

07/08/2023

H1 2023 saw over 76.8 billion app downloads across iOS & Android charting iOS installs growing 10% YoY to more than 18 billion. Is this the return of strong positive market growth?

Source: Data.ai - https://www.data.ai/en/insights/market-data/h1-2023-market-pulse-apps/

04/08/2023

Adopt our UA Growth Framework to scale up your mobile game across ad networks like Unity, Google, Mintegral & more!

Sign up today > https://www.costcenter.net/signup

28/07/2023

Thank you for inviting our CEO/Founder Andrew Nguyen to speak about first-party data for mobile marketing strategy at the amazing VN Think Apps 2023. We're thrilled to share the stage with AppsFlyer and Adjust, making it an extraordinary experience!