14/12/2022
Have you heard of the tree of opportunity? It's such a simple concept to understand but is super powerful when correctly used. If the whole notion of ‘business strategy' or ‘business planning' scares you, then this great little tool will make the whole strategy/planning development process that much easier to understand.
Close your eyes for a moment and think of a beautiful, bountiful fruit tree. As you examine the tree, you notice that there are three layers of fruit on this tree:
1. Low hanging fruit
2. Middle of the tree fruit
3. Top of the tree fruit
The low hanging fruit are the easy fruit to pick. You can reach up, and just grab the fruit.
The top of tree fruit is the tastiest fruit. It is the fruit that many want to reach, but it is the hardest fruit to pick.
This fruit tree represents your business, with the low hanging fruit representing opportunities that you can easily pursue and achieve. The top of tree opportunities are the long term strategic goals that you wish to achieve. They take time to work towards and achieve, potentially taking years. The middle of the tree opportunities are your medium terms goals and opportunities. They take work to get to, but, are easier and quicker to reach than the top of tree strategic goals.
When developing strategies and plans, bear this fruit tree in mind. Developing long-term strategies is important, but always do so in a manner that builds in medium and short-term quick wins into your business. Doing so helps you and your team stay focused and motivated; achieving quick wins is an important psychological and change management tool used by management consultants with great success and is something you need to get familiar with!