02/09/2026
WHAT CAN YOU BUILD IN 48 HOURS? MEET MADEN BEAUTY 🤍
Sometimes a project has a six-week timeline.
Sometimes an 18-year-old tells you she has an industry event in two days. 😂
Meet Maden Beauty, the new personal brand and online home for aspiring makeup artist and skin specialist Emma Maden.
Emma finished high school last year and is currently completing her Dual Diploma of Beauty Therapy and Salon Management at the French Beauty Academy.
She also works with the Matter Solutions team two days a week, giving her the opportunity to see firsthand how websites, SEO, content, branding and digital marketing all come together behind the scenes.
Then, in true teenage style, she casually mentioned she had an industry event coming up in TWO DAYS. 😂
So we had 48 hours to turn all of that knowledge into something real.
FROM ZERO ONLINE PRESENCE TO MARKET-READY
We didn’t want to simply build Emma a pretty website.
We wanted to give Maden Beauty the same strong foundations we would put in place for any business that wants to be found, build authority and create opportunities online.
In two days we built and launched the website, researched the search market, mapped keywords to the right pages, wrote SEO-focused service content and built local relevance for Brisbane, the Gold Coast and Sunshine Coast.
We created the Maden Beauty Hub, developed proper topic silos and an ongoing content strategy, implemented titles, metadata, canonicals and structured data, optimised the site and imagery for mobile, connected GA4 and Google Search Console, submitted the sitemap and built clear enquiry pathways throughout the site.
And because apparently a website wasn’t enough for 48 hours, we also designed and printed Emma’s business cards and organised her event collateral. 😂
The result?
A website that looks soft, polished and completely at home in the beauty industry on the surface, while underneath it has been structured from day one to support SEO, content growth and conversions.
BUILT FOR WHERE THE BUSINESS IS GOING
One of the biggest mistakes we see small businesses make is building a website first and thinking about SEO later.
Maden Beauty was built the other way around.
Search intent, content structure, technical SEO, conversion pathways and future growth were considered before and during the build, rather than being bolted on afterwards.
And yes, 48 hours is fast.
But when you know what you’re doing, have the right skills, systems and people around you, you can get an enormous amount done quickly without cutting corners.
There’s also a pretty special full-circle story behind this one.
As a baby, Emma used to sit on her dad Ben’s knee while he worked at the computer.
Ben is the owner and Director of Matter Solutions, so seeing her now working alongside the team and beginning to build something of her own is pretty special.
Then, at about eight years old, she was making makeup videos and transforming herself into Poppy from Trolls with enough bright pink and green makeup to last a lifetime. 😂
Now she’s finished high school, studying in an industry she genuinely loves, working with us two days a week and starting to build her own professional presence.
Not bad for 48 hours. 🤍
Beautiful on the surface. Seriously smart underneath.
That is what we believe a small business website should be.
Take a look at Maden Beauty 👇
www.madenbeauty.com.au
And if your business needs more than a new coat of paint online, that’s exactly what we do at Matter Solutions.
Websites + SEO + Content + AI Search, built to work together from day one.
