The Social Lab

The Social Lab Because Digital Marketing Shouldn't Feel Like Rocket Science.

turns out we can’t even spend a few days drinking w**e without thinking about marketing.the w**eries in mclaren vale wer...
29/09/2026

turns out we can’t even spend a few days drinking w**e without thinking about marketing.

the w**eries in mclaren vale were such a good reminder that customer experience isn’t some fluffy extra. the tasting, the collateral, the staff, the w**e club, the little details… all of it adds up.

and in our case, it quite literally resulted in us spending more money 😂

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/ 🍷

Madonna and Sabrina Carpenter winning Best Collaboration at the VMAs this week reminded me of another collaboration wort...
29/09/2026

Madonna and Sabrina Carpenter winning Best Collaboration at the VMAs this week reminded me of another collaboration worth celebrating.

LinkedIn collaborative posts.

ICYMI: LinkedIn introduced collaborative posts back in July, allowing you to publish a single post with up to 5 collaborators.

A feature that was LONG overdue, but one I feel like I've barely seen anyone take advantage of yet?

The opportunities for brands, creators, partnerships and cross-promotion are HUGE.

Consider this your reminder to make the most of it.

this one genuinely fascinates us.yes, you can charge someone $9 a litre because they forgot to fill up their hire car be...
26/09/2026

this one genuinely fascinates us.

yes, you can charge someone $9 a litre because they forgot to fill up their hire car before returning it.

but should you?

sometimes businesses are so focused on squeezing the maximum possible value out of one transaction that they forget there’s a customer on the other side who now never wants to use them again.

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/ ✨

please stop making us download an app to complete one tiny task 😭there’s a big difference between making an app genuinel...
23/09/2026

please stop making us download an app to complete one tiny task 😭

there’s a big difference between making an app genuinely useful and deliberately making everything outside the app more annoying so people have no choice but to download it.

one creates value. the other creates friction.

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/✨

we LOVE contextual advertising. but this one had me questioning what actually counts as “contextual” 👀a car ad inside ub...
21/09/2026

we LOVE contextual advertising. but this one had me questioning what actually counts as “contextual” 👀

a car ad inside uber makes sense on paper. but does using an uber mean i’m interested in buying an audi? not necessarily.

now, showing me an ad for the exact audi i’m currently sitting in? that i can get behind.

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/ ✨

maybe the best time to offer someone a free trial isn’t actually when they first sign up 👀huckleberry got me with this o...
18/09/2026

maybe the best time to offer someone a free trial isn’t actually when they first sign up 👀

huckleberry got me with this one. i’d already tried premium, cancelled it, moved on… then a couple of months later they gave me access again at exactly the point where the feature could actually prove how useful it was.

very smart. and something i think a lot of subscription/freemium businesses could steal.

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/

someone looked at the back of their laptop and thought “yep, that’s advertising inventory.”obsessed.brand my laptop is s...
15/09/2026

someone looked at the back of their laptop and thought “yep, that’s advertising inventory.”

obsessed.

brand my laptop is such a good reminder that media doesn’t have to mean meta, google, billboards or traditional sponsorships. if there’s attention somewhere, there’s probably an interesting way for a brand to show up there.

read the full august marketing thoughts article: https://thesociallab.co/2026/09/15/very-merlot-marketing-thoughts-august-2026/

Join us next week for a veryyyyyy productive lunch break!💻 Audit Your Business Website in Your Lunch Break📅 20 August⏰ 1...
13/08/2026

Join us next week for a veryyyyyy productive lunch break!

💻 Audit Your Business Website in Your Lunch Break
📅 20 August
⏰ 12–1pm

If your website has been sitting on your “I really need to fix that” list for a while, this is your chance to actually do something about it.

In one hour, we’ll work through your website together and look at what’s clear, what’s confusing, where you might be losing customers and the practical changes you can make to improve it.

🚨 WA business owners: I’m hosting this workshop with the Small Business Development Corporation, and thanks to support from the Government of Western Australia, it’s only $20 to join.

Want the link to join? DM us!

🚨ATTN: WA business owners🚨There's a HEEEEAP of workshops coming up I'm hosting with the Small Business Development Corpo...
29/07/2026

🚨ATTN: WA business owners🚨

There's a HEEEEAP of workshops coming up I'm hosting with the Small Business Development Corporation (and subsidised by the Government of Western Australia - which means they're all only $20 to join!).

📱 Build your Brand with TikTok | 14 August 9am - 12pm
If you've been putting off joining TikTok - this one's for you. You'll not only learn how to use it, but walk away with a 4 week content plan ready to start posting.
https://lnkd.in/gYbYaCJM

💻 Audit your Business Website in Your Lunch Break | 20 August 12 - 1pm
What better way to spend your lunch break than improving your website? I can't think of any personally.
https://lnkd.in/gEd4GD4u

📹 Edit Videos with CapCut | 24 August 10am - 12.30pm
My personal favourite when it comes to editing. I'll teach you step by step how to edit killer videos for use wherever you need them!
https://lnkd.in/gZgF_KyR

💰 Managing your Marketing Budget | 4 September 12 - 2pm
You'll finally be able to answer questions like "What's your ROAS target?", "What profit margin do I need?" and "What's your marketing budget?". This one's one of my favourite workshops ever.
https://lnkd.in/g52Xq5P9

See you there?

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Ashfield, NSW

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