Website Adelaide

Website Adelaide We build custom WordPress websites with copywriting & on-page SEO from day one. Do you want to get more traffic to your website? Can you be found on Google?
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Website Adelaide is a small, specialist Adelaide web design company for small businesses & sole traders, led by a top-rated website designer and business & content strategist. Small business online visibility is not an easy fix and does not cost money. It is free and can be very rewarding if you put the time and effort in.

One of the nicest compliments as a website designer? When a client comes back years later and asks you to design their n...
09/10/2026

One of the nicest compliments as a website designer?
When a client comes back years later and asks you to design their next website.

Yesterday I launched the new website for Townsend Orthodontics, a business I've had the pleasure of working with years ago.

With fresh branding and beautiful new premises, it was time for their website to reflect how much the business has evolved.

The redesign brings together their new colours, updated clinic photography, a cleaner layout and dedicated pages for their orthodontic treatments.

I always enjoy seeing how my clients businesses grow and change over the years. And its even nicer when I get to be part of that journey again.

Thank you to the team at Townsend Orthodontics for trusting me a second time!

Have a look at the new website: https://townsendortho.com.au/

Kind words from recent clients.We feel very grateful for the small business owners who trust us with their websites, wor...
10/09/2026

Kind words from recent clients.

We feel very grateful for the small business owners who trust us with their websites, words and online presence.

Thank you to everyone who has taken the time to leave a review. We now have 147 Google reviews, which feels very special for our small business.

“Is SEO still important now that everyone is using AI?”I’ve been asked variations of this quite a few times lately.And I...
03/09/2026

“Is SEO still important now that everyone is using AI?”

I’ve been asked variations of this quite a few times lately.

And I actually think SEO may be becoming more important, not less.

People aren't suddenly going to stop using Google.

But now we also have Google AI Overviews, ChatGPT, Gemini, Perplexity and other ways of asking questions, researching services and finding businesses.

And here's where it gets interesting.

A recent Ahrefs study looked at 4 million URLs cited in Google's AI Overviews.

✅ Around 37% of those cited pages were also ranking in Google's top 10 organic results for the same search.

✅ Another 26% were somewhere between positions 11 and 100.

So ranking well on Google doesn't guarantee that Google's AI Overview will cite you.

And when we look beyond Google AI Overviews to tools such as ChatGPT and Perplexity, the relationship with traditional Google rankings becomes even less direct.

But traditional search visibility and AI visibility aren't completely separate either.

To me, the lesson isn't:

“Forget SEO and optimise for AI instead.”

It's that we now need to think about both.

🟢 Can Google find and understand your website?

🟢 Does your website properly explain what you do?

🟢 Do you have useful pages about the individual services you want to be found for?

🟢 Does your business demonstrate experience and expertise?

🟢 Is your business mentioned elsewhere online?

🟢 Is there enough useful information for search engines and AI systems to understand when your business might be a relevant answer?

SEO isn't dead.

Search has just become bigger than Google.

And if your business is difficult to find and understand online in the first place, I wouldn't expect AI to magically solve that problem.

"I want my website to show up in AI searches. But I don’t want much text on the website.”I’m hearing this more and more....
02/09/2026

"I want my website to show up in AI searches. But I don’t want much text on the website.”

I’m hearing this more and more. There’s a bit of a problem there.

If you want Google, ChatGPT and other AI tools to understand your business, you need to give them something to understand.

A beautiful page with a heading, two sentences and a button might look fantastic.

But where does it explain what you actually do?

🟥 Who you do it for?

🟥 Where you provide the service?

🟥 What makes your service different?

🟥 Your experience?

🟥 The types of problems you solve?

🟥 The questions your potential clients are already asking?

I completely understand why businesses want shorter websites. Nobody wants pages filled with waffle just for the sake of SEO. And I don't want to build websites like that either.

But short and simple isn't the same as saying very little.

A good website needs enough useful, specific information for a potential client to understand your business, and that information also gives search engines and AI systems more context about who you are and what you do.

The interesting challenge in web design now isn't:
“How little can we put on the page?”
It’s:
“How do we give Google, AI and real people enough information without making the website feel overwhelming?”

That’s a much more important problem to solve.

https://websiteadelaide.com/website-copywriter-services-adelaide/

I’ve been building websites for a long time, but I don’t think the way people find businesses online has ever changed th...
31/08/2026

I’ve been building websites for a long time, but I don’t think the way people find businesses online has ever changed this quickly.

For years, the conversation was mostly about Google.

Can people find your website?

What keywords are you ranking for?

Are you on page one?

Now people are still Googling, but Google itself is answering questions with AI. People are asking ChatGPT, Claude and Gemini. They’re searching through social media. They’re asking much longer, more specific questions instead of typing three words into a search box.

So does that make having a business website less important?

I think it makes it more important.

Because all these different platforms need somewhere to learn about your business.

🔸What exactly do you do?

🔸Where do you work?

🔸Who do you help?

🔸What experience do you have?

🔸What services do you offer?

🔸Why should someone trust you?

Your website is where you get to provide those answers properly.

And ideally, the facts and the way you describe your business should align across your website, Facebook, Instagram, LinkedIn and other online profiles. The more consistent that information is, the easier it is for people, search engines and AI tools to understand who you are and what your business does.

I wouldn't want my business to depend entirely on what I have written on Facebook, Instagram or LinkedIn.

Those platforms are useful and you can see 😉 I use them too.

But my website is the place where I can properly explain my business, my services and my experience, and provide the foundation that the other platforms can reinforce.

And with search changing as quickly as it is right now, I think that matters more than ever.



https://websiteadelaide.com/

Whatever business you’re in, your website matters. It’s the place you control.The place where potential clients can unde...
31/08/2026

Whatever business you’re in, your website matters. It’s the place you control.

The place where potential clients can understand who you are, what you do, who you help and why they should consider contacting you.

Before I went on holiday, we launched a brand-new website for SAA Access Architects in Adelaide, specialists in architecture, access consulting and SDA/NDIS housing. https://saaarchitects.com.au/

And with any new website, launching it is only the beginning.
Especially with a brand-new domain name, Google needs time to discover the website, understand the business and its services, and start deciding where those pages belong in search results.

But there are lots of simple things a business can do to help its website along.
🔸 Add your website to your email signature.
🔸Link to it when sending quotes, proposals or information to potential clients.
🔸Post regularly on LinkedIn, Facebook and other platforms where your clients spend time.
🔸Don’t always link to your homepage. If you're talking about a particular service, link directly to that page.
🔸Make sure your website is linked from your Google Business Profile and relevant business directories.
🔸Ask suppliers, industry partners and organisations you work with to link to your website where appropriate.
🔸Keep adding useful information that answers the questions your potential clients are actually asking.
🔸And simply tell people about it.

Your website should be at the centre of your online presence.

Social media posts come and go. Platforms change. Algorithms change.

Your website is yours. Build it well, then keep giving people reasons to find it and visit it.

Your website should feel like meeting you, but it also needs to explain your business.I see this problem often on small ...
13/07/2026

Your website should feel like meeting you, but it also needs to explain your business.

I see this problem often on small business websites.

The website looks good and the words sound nice, but Google may still struggle to understand:

• what services the business offers

• who those services are for

• which locations the business services

One heading, a short paragraph and one image on each page may look appealing, but it is often not enough information for Google, AI tools or potential customers.

A quick tip: Look at each important page and ask:

Could someone who has never heard of my business understand exactly what I offer, who I help and where I work?

Your website should not make people guess. It should introduce your business properly and give Google and AI tools enough information to understand when to show it in search results.

Design gets attention, but information helps people, Google and AI understand your business.It has never been easier to ...
07/07/2026

Design gets attention, but information helps people, Google and AI understand your business.

It has never been easier to build a website.

There are many tools now that make it possible to create something that looks modern, polished and professional.

And that can be a great start.

But there is a big difference between a website that looks nice and a website that is properly structured to support your business online.

Google needs to understand what you offer, where you offer it, who you help, and why your business is a relevant result.

AI tools also need well-organised information if they are going to understand your business well enough to mention, summarise or cite it.

And of course, your visitors need to know very quickly if they are in the right place.

That means your website needs more than a nice layout.

It needs the right page structure, focused headings, useful service pages, location information, genuine business details, examples of experience, FAQs where helpful, and content that explains your services in a way people can actually understand.

A simple test is to ask someone who does not know your business to look at your website and answer:

What does this business do?

Who do they help?

Where do they provide these services?

What makes them experienced or suitable?

What questions are answered on the page?

What should I do next?

If those answers are hard to find, the website may need more than a design update. It may need better structure, stronger content and more useful service pages.

A good website should look professional, but it also needs to explain the business well enough for people, Google and AI tools to understand it.

If your website needs a fresh look at its structure, content or overall direction, you are welcome to contact us here:

https://websiteadelaide.com/contact-website-adelaide/

A strong ecommerce website helps different customers find what they need.We have just launched the new ecommerce website...
06/07/2026

A strong ecommerce website helps different customers find what they need.

We have just launched the new ecommerce website for Mount Lofty Springs, making it easier for customers to order premium spring water online.

Mount Lofty Springs delivers spring water from the heart of Mount Lofty to homes, offices, commercial workplaces, events and functions across selected Adelaide areas.

Because they help different types of customers, the website needed to be clear for different needs.

Someone ordering water for home may be looking for regular delivery and simple ordering.

An office may need water coolers, ongoing supply and practical delivery information.

An event or function may need a different setup again, with coolers, heaters and enough water for the number of people attending.

The new website brings all of this together with clearer product information, online ordering, delivery information and a structure that helps people understand what they need before they buy.

For an ecommerce website, this matters. Customers need to know what they are ordering, where it can be delivered, what options are available and how to get help if they are unsure.

A big congratulations to Mount Lofty Springs on the launch of their new website. It has been a pleasure helping bring their online ordering experience to life.
https://mountloftysprings.com.au/

When a business keeps growing, the website sometimes needs to grow with it.About 5 years ago, I built a simple 2-page we...
06/07/2026

When a business keeps growing, the website sometimes needs to grow with it.

About 5 years ago, I built a simple 2-page website for Genesis Landscapes, a family-run Adelaide landscaping business with more than 30 years of experience.

That website served them well, and they have loved it over the years.

But as their business has continued to grow, they realised they now needed a website with more structure, more information and a stronger online presence.

We have just launched their redesigned website, which has grown from 2 pages to 11.

The new website now includes clearer service pages, improved content, a cleaner design, better structure and a much easier experience for visitors.

Instead of trying to fit everything into just a couple of pages, each service now has its own place. This makes it easier for people to understand what Genesis Landscapes does, where they work, and how they can help across Adelaide.

For a local service business, this kind of clarity really matters. It helps visitors understand the business, trust the experience behind it and take the next step with more confidence.

It was so lovely to have Genesis Landscapes come back to us for the rebuild, and even better to hear how happy they are with the finished website.

Congratulations to Genesis Landscapes on the launch of the new website. It has been a pleasure helping their online presence grow with them.

https://www.genesislandscapes.com.au/

Address

23 Vernon Crescent
Adelaide, SA
5170

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 3pm

Telephone

+61431774337

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